We are all reborn, who wants to be the richest man?

Chapter 583 Rabbit Home Appliance Industry

It’s March again, the peak season for tourists to Hong Kong Island, and also the time for the annual Far East Exhibition.

However, although semiconductor Internet products are still eye-catching at this year's Far East Exhibition, Han Tang Mobile brought the world's first slider phone HT5100, and Canon released a card camera.

But what attracted the most attention from the world was a car company, that is, the Audi Group, which was listed not long ago.

"There are too many people here, right? The queue barriers have been pulled up. They have to be diverted. When will it be our turn?"

"There's nothing we can do. There have always been a lot of people coming to the Far East Expo in previous years, and this year there was such a super hit, so naturally it attracted more people."

"Fatty, are we still waiting?"

"I told you not to call me fat, I've lost weight."

"196 pounds, thin?" Seeing that the other party's face was not very good, Liu Bin did not say anything else.

These two people are the fat man Cheng Wei and his good friend Liu Bin. Now they are no longer as immature as they were a few years ago. They are dressed like successful people in casual suits and jeans.

Both of them can be considered successful people. After so many years of hard work in Hong Kong Island, Fatty Cheng Wei became the deputy team leader in charge of energy futures at Far Eastern Bank, managing more than a hundred people.

Liu Bin also worked hard to become a middle-level leader and was transferred to Far East Electronic Machinery two years ago, leading a R&D team at Frontier Server Company.

After living in Hong Kong Island for so many years, both of them now have their own families.

Since Liu Bin also bought a second-hand house in City Garden, the two families are now neighbors. The two good friends would abandon their wives and children and go out to have fun when they have nothing to do.

Of course, abandoning his wife and children is a bit too much, but apart from traveling together as a family, they usually do their extracurricular activities alone, like this time to see the exhibition.

The wives of the two men didn't care, as long as they came home on time. The two men still had fun shopping with their children.

Speaking of children, the two of them wanted to become in-laws. Unfortunately, Cheng Wei's wife was pregnant this year, but the results of the examination were the same as those of Liu Bin's family, both of them were pregnant. It seems that they can only become in-laws if they both like soap.

Because of this incident, Liu Bin often bullied Cheng Wei.

We agreed to become relatives, why did you go back on your word and not have a daughter?

Cheng Wei had only one word to describe this: Thank you, brother.

Holding the brochure in his hand, Liu Bin was intoxicated looking at the models listed therein.

"It's so beautiful, but it's a pity that it will take another half a year to get the car."

One thing that has not changed is Liu Bin's love for cars.

Six years ago, the two jointly purchased an Audi 100 and have been driving it until now. Liu Bin has also fulfilled his promise and has been picking up Cheng Wei to and from get off work.

However, as their positions were promoted, their time became increasingly unequal. Cheng Wei often had to drive his wife's Nissan Bluebird to and from get off work, which was very inconvenient.

So both of them had the idea of ​​buying a car, but they were not in a hurry. They just waited to take a look at the Far East Expo. Who knew that they would discover a product of the times.

Although the current Far East Auto Show’s automobile category cannot be compared with the five major auto shows, it is definitely the most influential among the five major auto shows.

Because the Far East Exhibition is one of the most successful exhibitions in the world, attracting a lot of attention from all over the world, car dealers will come to participate.

This year is the last time that the Far East Expo will showcase automotive products. It’s not that it will not be held, but more and more car companies have applied to participate and there is not enough space.

Therefore, the planning department of Far East Group decided to separate all vehicle displays and turn it into the Hong Kong Island Auto Show.

The timing is connected with the Far East Exhibition, but the location is in the New Territories, which will turn the peak period of foreign personnel in the Far East Exhibition from seven days to 14 days.

"I can't do it anymore. You wait in line first. I'll go buy two bottles of water."

After an hour, Cheng Wei, exhausted from standing, finally couldn't stand it anymore and planned to buy some water and exercise at the same time.

"You are the one who has so many things to do."

Liu Bin glanced at the team in front and said, "Hurry up, I think it will be our turn in more than half an hour."

"Don't worry, we will definitely catch up." Cheng Wei left, and Liu Bin stood alone in the pit.

……

At the Bauhinia headquarters, Luo Nianzhong was reading some information, and sitting opposite him were John Baibo, who was sitting casually, and Zhao Hongjie, who was a little reserved and had just returned from Rabbit.

“I can understand Haier and Changhong, but what about Gree and Midea?”

Not to mention Haier's influence in the home appliance market, Changhong is now definitely the leading domestic television company.

Although it was not the color TV giant that later occupied 35% of the national market share, its sales volume was among the best among all companies in the country.

Moreover, Luo Nianzhong knew that Changhong was currently developing the Red Sun series of ultra-flat 29-inch color TVs with the most comprehensive functions and the best performance in China. It was this TV that made Changhong the dominant player in the television industry.

With the technical support from the Far East, it will not be a problem for Changhong to become a world-class color TV supplier in terms of technology.

Don’t forget that the company with the most liquid crystal technology patents in the world is the Far East Research Institute.

But what about Gree and Midea? How could Luo Nianzhong not know about these two companies? What he wanted to ask was why Zhao Hongjie chose these two companies.

In the air-conditioning industry, the current dominant players are Huabao and Chunlan, right?

Another question is why we should invest in these two air-conditioning manufacturers. Currently, Rabbit’s air-conditioning sales volume is not large, only about one million units a year.

"Yes, Chairman, I chose these two air-conditioning manufacturers because I am very optimistic about the Rabbit air-conditioning market.

In terms of household air conditioners, Rabbit's sales have grown by more than 20% each year in the past three years.

As for central air conditioning, with more and more high-rise buildings, this is definitely a huge market."

"Why these two? I remember that the domestic air conditioning giants in Rabbit are Huabao and Chunlan, right?"

"As the chairman said." Zhao Hongjie nodded and admitted it, but he was also shocked by what Luo Nianzhong knew.

For the behemoth of Far East Group, who is the leader of Rabbit's air conditioner? Zhao Hongjie did not expect Luo Nianzhong to know these things.

"Right now, the air-conditioning industry in China is dominated by Huabao and Chunlan, but after getting in touch with them, I found that both companies have big problems."

"Tell me about it." Luo Nianzhong put down the information, crossed his legs and looked at the other person with interest.

"Huabao's business model is problematic. The company did not grow on its own, but instead relied on guarantees from local officials and large bank loans to expand.

It can be said that Huabao has never experienced a business war, and it was able to rise entirely because it had money and a lack of competition in the market.

Once the air-conditioning market becomes crowded with competitors like the TV and refrigerator industries, or if the government is under financial pressure and can no longer provide it with loans, Huabao may fall apart in an instant.

If Huabao's problem is management, then Chunlan is simply asking for trouble.

When I talked to them about what Chunlan would do after the investment, their top leader actually said that they would enter the automotive field.

They think air conditioning is a sunset industry and cars are the future.

I also learned that Chunlan has no intention of investing any of the money it earned from air conditioners into research and development. On the contrary, they are using Chunlan's future sales to negotiate loans with banks and plan to acquire a car company.

So I am not very optimistic about these two companies and have not invested in them.

Gree and Midea are completely unexpected surprises. Although these two companies are not big now, the leaders of both companies are very wise and their plans for the future of the companies are also very reasonable.

I believe that with our funding and some technical support, these two companies will be able to develop rapidly.

Another point is the issue of shares. We are cooperating with these two companies and the shares are easy to negotiate.

Unlike Huabao and Chunlan, they were only willing to give up 8% of their shares at most, and Chunlan even gave a valuation of million Hong Kong dollars for no apparent reason.

Their general manager even told me shamelessly that I was definitely taking advantage of him, and that once Chunlan opened up in the automotive field, investing now would be no different from picking up money. This was really a fantasy."

"Haha." Luo Nianzhong laughed when he heard this, and was also a little amused by General Manager Chunlan's train of thought.

“Yes, I am very satisfied with the selection of these companies.

Just sign the contract, the sooner the better."

These are all trivial matters to Luo Nianzhong, and he would not pay attention to them if it were not for Hitachi.

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