We are all reborn, who wants to be the richest man?

In a garage in Seattle's luxury residential area, young Bezos quit his promising job on Wall Street and started his own business.

“Jeff, why did we choose the path of online shopping?

There is hea in Hong Kong Island, and in the United States, many similar shopping websites have been developed in the past six months. Basically, there are one in every state. Do we still have a chance?"

Bezos did not answer the question from his friend and number one employee Kent, but continued to lean over the table, gesturing and writing down something.

"Jeff, you're making me worry about my future. You told me your entrepreneurial project had a bright future.

Hey Jeff, can you hear me?

This time Kent's tone was much more serious. He felt that Bezos did not respect him at all.

Just when Kent was about to get angry, Bezos finally put down his pencil and shouted excitedly.

"I have finally found a way to dominate the online shopping industry. I can definitely make Amazon the world's largest online shopping platform."

After shouting his immature words, Bezos found that there was no response from the outside world. Then he noticed that Kent's face looked a little ugly.

"What's wrong Kent, are you feeling unwell?"

"Jeff, you didn't listen to what I just said. I think this is disrespectful to me."

"Sorry," Bezos apologized. "I was a little too immersed in my own thoughts just now. What did you say just now?"

Seeing Bezos apologize, Kent's expression improved and he asked his question again.

"I said why should we go the route of online shopping? Hong Kong's hea is developing rapidly in the East, and there are also ten or eight similar websites in the United States. Do we still have a chance?"

"So many shopping sites?" Bezos shook his head in denial.

“I don’t think they are shopping websites, they just sell books and CDs, their thinking is too limited.

And I am not optimistic about them, not only me, but also a very important guy is not optimistic about these companies."

"I don't quite understand." Kent shook his head.

Seeing that he was frowning, Bezos smiled slightly.

"Which company is hea from?"

"Hong Kong Island is known to everyone in the Internet industry."

"But why did outsiders get in first on Hong Kong Island's enterprises? Don't forget what kind of enterprises there are in Hong Kong Island."

“Are you talking about Luo Nianzhong, the legendary tycoon?

But I heard that HEA adopted the highest bidder-win approach when raising funds, and wasn’t Far Eastern Bank the lead investor along with Goldman Sachs, holding a 10% stake?”

"10%?" Bezos showed a hint of disdain on his face, then his face returned to normal and he shook his head at Kent.

“Kent, you are good in every way, you are a versatile person and you are willing to make sacrifices, but you have a poor business sense.

Hong Kong Island is the territory of the Luo family. If Far East really wants to take over HEA, do you think 10% is the limit?

In Hong Kong Island, the Far East Group had a hundred ways to defeat HEA. One of them was to build a similar website of its own, which would be enough to give the other party a hard time. However, it did not do so.

What does this mean? It means they are not optimistic about the future of HEA either."

Kent nodded in sudden realization, but his expression suddenly changed.

"Since they are not optimistic about this industry, why should we enter this industry?"

"Who said that this industry is not promising? It's just hea that is not optimistic about Far East."

"Then how can you be sure that you will succeed in this industry you choose, especially selling books?"

Bezos waved to Kent, and when he came over, he asked him to look at his masterpiece on the table.

"CDs, software, computer accessories, audio-visual products and books are the five most profitable commodities in the future, at least in the next five years.

The other three types either require huge investment or have technical requirements, only books and audio-visual products are different.

The wholesale volume of these two products is not high, but audio products are generally available in local audio and video rental stores, so the competition is much greater.

But books are different. Not only is the market the largest and most mature, but most importantly, there are more than 300 kinds of books in the world, and it is impossible for any bookstore to cover all categories.

A bookstore with 10,000 or 20,000 books is already very large, and the only way to carry so many books is the Internet."

"And then?" Kent shrugged. "There are at least ten websites selling books in the United States. How can you stand out among them?"

"So I found the key to success." Bezos pointed to the lower right corner of the paper on the table.

"IMDS?"

Isn't it a book? How is it related to the movie database?

IMDS is an organization under the Disney Group. Like IMDB, it is one of the two major film databases in North America.

Because IMDS's reviews on movies are so sharp that they even say their own movies are shit, it is more popular among Internet users and occupies 60% of the market share.

This is the user psychology. No matter how outsiders scold you, it is not as satisfying as when you scold yourself.

"Far East Computer?".

"To be precise, it should be Far East Computer and its affiliated parts suppliers."

"Far East Software?"

After hearing Kent finish reading all the annotations, Bezos asked, "Did you find anything?"

"It's all related to the Far East."

"That's right," Bezos snapped his fingers excitedly.

"Remember what I said about the most profitable industries in the future? The Far East includes all of them.

I have to admire that young world tycoon. He has a longer-term vision than anyone else, just like Rockefeller Jr. and JP Morgan.

Therefore, as long as we can get support from the Far East Group, our online shopping company will be able to soar and develop thoroughly."

Bezos was right, and Kent agreed with him, but there was a problem.

"Why should they support us? All online shopping companies on the market are now developing better than us."

Amazon has just set up the framework and the website isn’t even online yet. Why should others support it?

“That’s the core of our site and that’s where we can impress people, and that’s logistics.

Now all shopping websites, including the leading hea, do not pay attention to the logistics system, but I think logistics is definitely the core of shopping websites.

Think about it, if you buy an item on Amazon and it takes three days or even one day to be delivered, but it takes ten days or longer on other websites, which one would you choose if the price is the same? "

"There's no doubt about it, choose Amazon, no one likes waiting."

"That's right, this is what impresses each other."

“But there is another problem. Logistics is asset-intensive. Even if you convince Far East, what can you do?

How much are you prepared to dilute your equity? Less is useless, more will lead to loss of control.

Most importantly, why can't someone use your idea to build an online shopping company themselves?"

Bezos's excited face darkened. "I've thought of this, but we can only take it one step at a time. Let's get support from the Far East first.

As for what you said about imitation, I don't think so.

If Far East wanted to create a shopping website, it would not have waited until now, and stealing ideas is even more impossible. For such a large group, reputation is more important than anything else."

Kent looked at Bezos, his lips trembling as if he wanted to say something, but in the end he swallowed it back.

What he wanted to say was that if all else failed, he could look to the Arnault family of YDD. Although they had a small stake, they had always been the operator of YDD, and the Luo family had never interfered with its development.

"So what do we need to do now?"

"Let's get our website online as soon as possible, quickly open up the market on the West Coast, and increase our number of users."

Bezos looked at Kent's worried expression and laughed, "Don't worry, it's not a difficult thing on the West Coast. As long as our books are cheaper than others, we will be able to make a difference."

It turns out that Bezos was also thinking about burning money. In this era when online shopping is all about making profits and then raising funds, being able to think of burning money to grab users is already one step ahead of others.