We are all reborn, who wants to be the richest man?

US$43 billion, although not as much as the US$8 billion that Ford paid for Volvo eight years later, but you have to know that there will be inflation in these eight years.

If you calculate it this way, Audi's acquisition of Volvo would be even more expensive.

Bargain? I can't bargain.

People inside the Volvo Group are already very averse to selling its car business, so if you try to bargain, it would be a slap in their face.

There is also the public sentiment in Sweden and the two major Swedish car brands, Saab Scania and Volvo.

When Piech took office a few years ago, Luo Nianzhong gave him a gift of more than 30 billion US dollars as a congratulations, and the gift list included Saab Scania's truck business.

Now that the Audi Group is going to acquire Volvo, it is better to cut the Gordian knot.

If this trend is set by someone with ulterior motives, the Audi Group will definitely be the one that suffers the most.

The two parties reached an agreement on the acquisition price, but had differences on the valuation of Audi.

255 billion US dollars, this is the valuation that Volvo gave to the Audi Group. Piech was so angry that he cursed the other party for humiliating the Audi Group.

Volvo gave sufficient reasons, and the Audi Group has only a few most valuable businesses.

The Audi brand, Rolls-Royce, and various businesses that the Audi Group integrated at a cost of more than 10 billion US dollars in the past two years, as well as % of Nissan's shares.

Other businesses? In Volvo's eyes, they are all worthless or even money-losing, including Lamborghini.

However, Piech could not accept one thing about this valuation algorithm: all businesses under the Audi Group have great growth potential.

For example, Continental AG, the fourth largest auto parts supplier in Germany, which had a market value of less than US$25 billion at the time, saw its business soar after joining the Audi Group.

Continental, which has opened up half of the Asian market, has not only increased its business share by more than 70%, but its market value has also exceeded US$40 billion in more than two years.

After Audi Group acquires Volvo, Continental's valuation will definitely skyrocket, because this means Continental will win a lot of orders from Volvo.

The same is true for many companies.

You said this was brought by Volvo? No, it was brought by Audi's platform. Without you, Volvo would have other brands.

Just like the acquired Czech brand Skoda, this brand has now been defined by Audi as a low-end car brand and sells very well in Guangdong Province and other places.

The reason for this achievement is not because Skoda is cheap, but because Skoda cars have the Audi logo on the back.

The cooperation between the two parties is basically a done deal. What is hindering this merger now is the uneven distribution of benefits and the disagreement on price.

Watching Volvo's negotiation team going in and out of the Audi Building every day, the whole world was paying attention to this big acquisition.

This is not just a matter for these two groups, it has a huge impact on many industries, especially the financial industry.

Although the Audi Group has not yet gone public, it has many listed companies under its umbrella. It is certain that the stocks of these companies will surge once the transaction is completed.

These supporting companies will also affect the stock prices of raw material companies and affect all industries.

Of course, the most affected are the car companies. Once Audi successfully acquires Volvo and accelerates the development of mid- and low-end car models, many car companies will be affected, even high-end brands.

In the minds of consumers around the world, Volvo is the epitome of safety, and this is also the core value that the car company has been building from the beginning to the end.

Audi that integrates these technologies will definitely be favored by more consumers. This is a chain reaction.

Yokohama City, Kanagawa Prefecture, is the headquarters of Nissan.

The one who suffers the most from the frequent contacts between Audi Group and Volvo is Nissan. Many media in the island country have recently been promoting the claim that Nissan is dead.

Of course, this is for the public to see, because if you observe carefully, you will find that 80% of these media have direct or indirect relationships with Asian media, and the rest are just trying to get attention.

At the Nissan Group’s headquarters, a high-level group meeting is being held to discuss the future of Nissan.

"We all know that Piech's use of the media is nothing more than an attempt to lower prices and seize the initiative, but now people both outside and inside the company are in panic, and we don't have any convincing counterattack measures."

As early as half a year ago, Nissan started financing negotiations with Audi, hoping that Audi would inject capital and give up its suppression of Nissan.

However, faced with the conditions for Audi to become Nissan's largest shareholder again, Piech remained unmoved.

This time, what Piech wants is no longer shares, but complete control over Nissan.

Piech is not afraid that Nissan will look for other people. First of all, Audi has the right of first refusal for Nissan. Secondly, Nissan's largest growth markets are now in Rabbit and Southeast Asia, not North America.

By controlling these two major markets, Nissan’s debt crisis will drag down Nissan.

"I said at the time that this practice of killing the donkey after it has done its job will backfire sooner or later.

But you were all so dazzled by the prosperity of the stock market and the benefits of money that no one listened to me."

Shiro Nianchuan, who would have thought that he would be the only one who was unwilling to drive Luo Nianzhong away at that time.

Maybe he was grateful for Luo Nianzhong's help. With Luo Nianzhong's help, Nissan became a world-class car company and got rid of its long-standing reputation as a copycat car company.

It was also with the help of Luo Nianzhong that he broke free from the constraints at Nissan, and most of the old ministers left to him by his father were cleared out by Luo Nianzhong.

It was also with the help of Luo Nianzhong that he proved himself to the upper class of the entire island country and restored glory to the Nianchuan family.

But now everything has changed. The Nissan that once made the Japanese proud and broke through many sieges is now in a precarious situation, and the repurchase of Audi shares is seen as Nissan's biggest decision-making failure in 30 years.

The media? They are the best at changing their stance according to the situation.

Maybe they themselves don't remember what they said when Nissan made a private placement to Far East Motor.

"Nissan is heading towards the abyss."

This was the general view held by all island media at the time.

“Now we are not discussing whether it was right or wrong, but how to raise funds.

Piech's attitude has been very clear. If he wants to get large financial support from Audi, he must hand over control of Nissan, which we cannot tolerate.

Our sales in North America, our largest market, are still very good, and we have advantages over most automakers in the Asian market. As long as we have the funds to cope with the current difficult period, we will be able to stand up again."

"Humph." Shiro Nenakawa gave the other person a look of disdain.

"Luo Nianzhong has clearly stated that he will not interfere with the operations of the Audi Group. I want to know what you will do if Piech forcibly acquires you at this time?

Can we still raise such a large amount of funds? Or should we find a white glove? Do you think European and American capital will be kind enough to help us? "

Audi Group's acquisition of Volvo has a big impact on Nissan, but it is not the biggest one. The biggest impact of this acquisition on Nissan is the stock market.

They all knew Piech. As long as they gave him the opportunity, he would either surrender or die.

After two years in charge of the Audi Group, he has won in terms of operations and the assets of the Audi Group are growing continuously.

Especially in the field of high-end cars, Rolls-Royce and Bentley, the two major brands of Rolls-Royce, have become the first choice of wealthy people around the world because of Luo Nianzhong's promotion.

The Bentley brand has also been vigorously developed after Piech took over the Audi Group. Regardless of sales volume, at least it is no longer the little brother who is squeezed into a corner and has no sense of existence by the big brother.

In addition to these two brands, Audi has been discussing with British Aerospace the acquisition of its Land Rover brand in recent times.

In 1988, Land Rover was acquired by British Aerospace. In the past few years, it has been lukewarm, with critical acclaim but poor commercial success, and its sales can only be described as dismal.

One party wants to buy and the other wants to sell, and they have been discussing for some time.

I heard that Piech initially targeted Aston Martin, but unfortunately the three major car companies in the United States have not completely declined yet, and this brand, which Ford acquired 1987% of its shares in 75, has no intention of selling it.

This is also Luo Nianzhong's fault. The period from 87 to 88 was when the former president of Far East Motor had health problems, so he didn't pay much attention to the automotive industry.

Now it seems that Ford has gained a lot of benefits.

In addition to these three brands, Piech also invested a lot in the sports car field, including Maserati and Bugatti, as well as Pagani, who was working at Lamborghini and helped him set up his own factory.

Decades later, these sports car brands became famous, but now, except for Ferrari, Porsche and Lamborghini, three car companies that have the support of big companies, the others can only be described as small workshops.

The love-hate relationship between Piech and the Porsche family is well known in the circle, and this is also seen by the outside world as part of his revenge on the Porsche family.

The automotive industry has given him the evaluation that he will do anything to achieve his goal. Shiro Tsuchikawa does not believe that he will give up Nissan, which is a piece of meat on the sticky board for him.