We are all reborn, who wants to be the richest man?

Luo Nianzhong did not attend the official opening ceremony the next day, which was actually a kind of protection for Li Jiandong.

Everyone knows what business the nightclub industry is engaged in today's era, but this cannot be a long-term solution.

If Luo Nianzhong really participated, the government would definitely give the greatest face to Li Jiandong's places after knowing it.

But if this goes on for a long time, even if he can behave himself and not cross the line, others will find loopholes, and then all kinds of messy people and things will appear. If something really happens, it will harm him.

Another thing is, how could I possibly participate in such an event with my status?

Since Li Jiandong agreed to return to Hong Kong Island, Luo Nianzhong’s goal has been achieved.

Times Square, this landmark building in Shenzhen has become the city’s most popular gathering place since its opening, welcoming older customers every day.

Locals, tourists, and businessmen all linger in Times Square's shopping supermarkets, clothing brands, fast food restaurants and other business premises.

The dining area on the top floor is specially built for high-end people. Regardless of whether it is high-end or not, those who can dine on this floor are all rich people.

Tao Tao Ju was founded in the sixth year of the Guangxu period of the Qing Dynasty. It mainly serves authentic Cantonese cuisine and dim sum and has a history of more than 100 years.

Especially during the Republic of China period, this restaurant once became a gathering place for scholars and writers, and Lu Xun, Ba Jin and others were guests of honor at Taotao Ju.

In 1983, Watsons Catering went north for investment inspection. In order to enter the field of high-end Chinese catering, it established a joint venture with Tao Tao Ju to establish Tao Tao Ju Catering Co., Ltd., with each party holding 50% of the shares.

With the addition of Watsons Restaurants, Tao Tao Ju opened in Hong Kong Island the following year, directly competing with Fook Lam Moon.

After the opening of Pengcheng Times Square, Taotao Ju opened its current store here and became one of the most high-end restaurants in Pengcheng.

Both Watsons and the government achieved their goals through this cooperation. The government used Tao Tao Ju to earn foreign exchange and increase revenue, while Watsons Catering used Tao Tao Ju to formally enter the high-end catering field.

Outside the antique-style door of Taotaoju Times Square store, the store manager was standing at the door looking out.

When Manager Song Chen saw Luo Nianzhong appear in his sight, he quickly trotted over to greet him.

"Mr. Luo, Mr. Wei has arrived. Please follow me and I will take you there."

"Thank you." Luo Nianzhong didn't say much, just thanked him and followed.

When they walked into the private room, there were already three people sitting inside. When they saw the door open, they all stood up to greet Luo Nianzhong.

"Mr. Luo, welcome, welcome, please take a seat."

"Mr. Wei, you sit in the east seat today. I can't sit in that seat."

"Mr. Luo, you must be joking. I am half a student here. I have attended many of President Welch's classes and listened to him talk about your views many times.

I can only say that it was an eye-opener and I benefited a lot from it."

In 1987, the Hong Kong University of Science and Technology established a business school. Because Welch often gave open lectures there, the HKUST Business School instantly became famous around the world.

In just a few years, Far East-related companies have spread across the globe and become huge corporations. Although everyone knows that it is the credit of the tycoon Luo Nianzhong, Welch definitely also made an indelible contribution.

This is the ceiling for working people. He is regarded as an unsurpassed professional manager. Who wouldn’t want to learn something from him?

"Mr. Wei, I am ashamed to hear you say that. I cannot be your teacher."

"Let's not talk about this for now. This time, our subsidiary, Huaguo Food Company, was able to go public thanks to Mr. Luo. Today, we, Huaguo Food Company, would like to thank you. Don't refuse and take a seat."

He knew that it was meaningless to continue arguing. Even though the other party was the chairman of Hualiang, he really didn't dare to sit in the main seat in front of him."

"Then I will take it upon myself not to refuse, otherwise it would seem pretentious."

At the end of last year, China Grain began reforms in light of the gradual liberalization of domestic operating rights and the entry of more market-oriented companies into operations.

Not only is it transforming towards industrialized operations, it is also preparing to split up its internal industries and enter the capital market.

After learning about this, Luo Nianzhong did not want to miss this opportunity. He planned to invest in China Food Company that was preparing to go public in Hong Kong, and promised to help the company go public through a backdoor listing.

You should know that this company covers China's grain food processing and related businesses, including edible oil, soybean meal and related industries, wine, candy and flour manufacturing, processing, packaging and distribution of beverages.

In order to obtain shares in this company, Luo Nianzhong took out the project that he was originally planning to cooperate with Guangdong Province.

The final result was that Yuanhang Asset Management Company and other Far East financial institutions acquired 1.1% of the shares of China Food Company for HK$28 million and are now working hard to get the company listed.

The reason for the two men's meeting this time was not because of the listing of China Food Company, but because of the cooperation project between the two parties that Luo Nianzhong brought up.

"I know that China Grain cannot be content with the status quo. If we want to ensure domestic food security, we must open up all the links from upstream to downstream."

"Mr. Luo, do you think agricultural products will be liberalized?"

If it's just edible oil, there won't be any such worries at all, and foreign investment will be in the form of joint ventures.

Since Luo Nianzhong said this himself, it must be related to the agricultural products category.

“That’s right, this is not a question of whether the country wants to do it or not, but it is a must.

You should know about the Pacific Economic Cooperation (PEC), right? The future is a globalized economy. If you want to do business with the world, joining various trade organizations is inevitable.

By then, agricultural products will certainly be liberalized. With such a large population, no major agricultural country will fail to see this.”

"So Mr. Luo thinks cold chain warehousing is the key?"

Cold chain warehousing is the industry that Luo Nianzhong wants to develop, and it is also the last piece of the puzzle in the Luo family’s agricultural layout.

This industry is not very prominent now, but in thirty years, this process will account for 60% or even 70% of the profits of agricultural products.

The Luo family has no shortage of place of origin.

Whether it is the current layout of Northeast China and Yunnan, or the Far East, they are all places of origin, and this is far from Luo Nianzhong’s ideal level.

Processing plant: This is also simple. If you have money, you can build a factory and develop technology.

Transportation is also easy to handle. Whether it is land transportation or sea transportation, the Far East Group has its own company.

As for docks and ports, not to mention the Far East Ports Administration Group that has developed in Southeast Asia, even the British Associated Ports Company controlled by the Luo family as the second largest shareholder has also developed well in Europe in recent years.

As for the sales side, it goes without saying that this is the strength of the Far East Group.

Then the most critical link left is cold chain warehousing.

Warehousing is easy to do and can store a lot of food.

But for items like meat, fruits and vegetables, flowers, seafood, etc., cold chain warehousing must be used.

Have you noticed that the fruits we eat are getting more and more expensive? That’s because the supply is less in season, so the price will naturally rise.

As for the off-season, it goes without saying that the price cannot be cheap due to the increased costs.

This is why cold chain warehousing is making more and more money and accounting for an increasingly larger share.

Cold chain warehousing and logistics are asset-intensive, and the asset value of any of the world's leading companies in this field is measured in the hundreds of billions of US dollars.

This is the agricultural product moat built by the four major grain traders and U.S. capital.

You have all established your own food companies and started to pay attention to food security, right? Then I will find a way to transport it.

You guys solve the transportation problem yourselves, and I'll hold you back at the dock.

Once you have all solved the problem, we will make money from you through cold chain warehousing.

You don't need it? Okay, then I'll supply you in bulk.

You will lose money if you sell it, and you will lose money if you don’t sell it.

Behind these cold chain warehousing and logistics giants are the shadows of the four major grain traders and U.S. capital.

As long as you cannot connect the entire upstream and downstream, no matter how big your business is, it will be useless and it will be equivalent to working for others.

In Rabbit, the industry is different from other countries.

At present, it is not fully open. It will not be fully opened until around 05 after joining TWO.

Therefore, Luo Nianzhong's initial idea was to establish a joint venture with Guangdong Province, so that he would have enough time to lay out the battlefield here.

However, after learning about the China Food Company, Luo Nianzhong changed his mind. It didn't matter who he cooperated with, and China Food was more suitable.

At least this cold chain warehousing company has Hualiang and Far East Group, so its business will definitely be good.

“Yes, the Far East Group is already preparing to start developing markets other than the United States.

In my opinion, this industry is not only about profit, but also has greater strategic significance."

Afterwards, Luo Nianzhong talked about some possible situations, which were actually real events.

Not to mention that Director Wei fell into deep thought, even his secretary and President Ding of Huaguo Food Company were dumbfounded.

If this is true, then it is a big deal, because controlling cold chain warehousing can control the prices of many things.

This is not something that can be established just by saying so; time is a problem.

Don’t always think that this is not difficult. It’s just building some cold storage.

This thing is very technical and requires constant temperature control.

Some products require zero degrees, pork needs minus ten degrees, and beef needs minus twenty degrees.

Only by finding the corresponding temperature can many agricultural products be preserved for a longer time, and meat can also maintain its taste and freshness to the greatest extent.

What are most cold storages like? I know it's minus 18 degrees.

Is it useful? Yes.

But there are also some problems, such as zombie meat.

This involves not only scheduling and dumping issues, but also incorrect product temperature control issues.

"Mr. Luo, this matter is too big, I must report it."

It is understandable that the problem is not the matter itself but the funding issue.

It has been said that cold chain warehousing is an asset-intensive investment. Not to mention the cold storage, there are also cold chain logistics vehicles and ships.

Not to mention other things, just the layout of these cities on the southeast coast will require at least 5 billion RMB in the early stages, and this requires heavy debt development.

"I understand. I'll wait for good news from Director Wei."

Luo Nianzhong was not in a hurry at all. He knew very well that even if the higher-ups did not give money to Hualiang, they would still make room for the Luo family to develop.

Such an important matter is better in the hands of the Luo family than in the hands of foreign capital.