We are all reborn, who wants to be the richest man?

Some things cannot be changed, and what is coming will eventually come.

After the Spring Festival, Luo Nianzhong met a young talent who had recently become famous in his office at the Bauhinia headquarters.

To say that he is a young talent depends on who he is compared with. If compared with those old men, he is indeed young, but that is not the case for Luo Nianzhong.

Kuok Khoon Hong, the nephew of Robert Kuok, is 40 years old this year, which is the best age for him in the business world.

"Have you decided?".

“Yes, everyone has their own ambitions, and I also want to make a name for myself.

I would like to thank Mr. Luo for his care over the past two years and for recommending me against all odds, so today I am here to say goodbye to him."

When Wilmar International was established, Luo Nianzhong chose Kuo Khoon Hong against all odds to serve as the chairman of its subsidiary Kerry Grain & Oil Group.

At that time, the competition for this position was fierce. Huang Yicong's younger brother Huang Mingjun and Robert Kuok's second son Kuok Khoon Ean both wanted to take this position.

Although Wilmar International’s main business was raw sugar when it was first established, it was basically involved in the entire grain and oil business.

For everyone, Kerry Grain and Oil, a subsidiary of Wilmar International, is a good place to gain merit, because long before Wilmar International was established, Watsons' grain and oil products had occupied almost all the market shares of foreign brands in Guangdong and Fujian provinces.

At that time, no foreign grain and oil companies paid attention to the market here. Watsons established the Golden Dragon Fish cooking oil brand through cooperation with Nanhai Oil in the two provinces, and founded Golden Dragon Fish Rice and Noodles in cooperation with several flour mills in the two provinces.

After Wilmar International was established, Luo Nianzhong separated this part of the assets from Watsons, and the Rabbit brand business was injected into Kerry Grain and Oil, while the remaining brands were integrated with the other two companies or shelved.

Therefore, Kerry Grain & Oil does not need to do anything at all. It just needs to follow the routine and develop steadily based on its current brand advantages.

Many people thought this was an achievement that was handed to them, but in the end Luo Nianzhong let Kuo Khoon Hong take over Kerry Grains & Oils.

Judging from the results now, it has been proven that Luo Nianzhong’s original choice was correct.

Because no matter whether it was the Huang family or the Guo family, no one could guarantee that their candidates would enable Kerry Grain and Oil to develop so well, and no one expected that Kuo Khoon Hong could take Kerry Grain and Oil to a higher level.

After taking office, Kuo Khoon Hong was not satisfied with the current situation of Kerry Grain & Oil in Guangdong and Fujian provinces. He established peanut oil and soybean oil production bases in eastern Shandong and Heilongjiang Province.

How did Golden Arowana quickly enter the Guangdong and Fujian provinces? It was because of its packaging.

Back then, Rabbit’s cooking oil was sold in bulk. If there was no oil at home, you had to take oil barrels and bottles to designated places to get oil.

Golden Arowana quickly opened up the market by relying on the slogan of more hygienic, healthier and more nutritious packaging.

After learning about this situation, Kuo Khoon Hong directly launched a joint venture with Watsons.

We advertised heavily during the Chinese New Year and put together gift packages of rice, flour, grain, oil, and seasonings. In addition to the products, we also found local manufacturers to customize rice buckets, noodle buckets, and seasoning box sets. Our brand's quality immediately improved, and we quickly gained a foothold in large and medium-sized cities.

This time, it was not just rice, flour and oil, but also sugar, noodles, yeast powder and grains, which had opened up the market, allowing Kerry Grain and Oil's sales to increase fourfold in more than two years.

"Are you still planning to do this business?"

Luo Nianzhong did not stop or try to keep Guo Kongfeng when he wanted to start his own business.

"That's right, I'm not very familiar with other industries either."

"It seems that you have seen a lot of opportunities in the market over there in the past two years. Can you tell me where you want to start?"

The rabbit market is huge and growing rapidly, and it is not something that can be taken over by just one company.

The first time Luo Nian Zhong met Kuo Khoon Hong was on a cruise ship in Hong Kong Island. At that time, Li Bancheng invited Luo Nian Zhong to conspire to acquire land. Among the younger generations brought by Kuo Henian were his eldest son Kuo Khoon Cheng and nephew Kuo Khoon Hong.

Later, the two met several more times. Although the number of times was not many, they always had simple conversations.

Luo Nianzhong had thought about supporting him to become the head of Wilmar International, but through several contacts, he knew very well that this person would not be willing to work for others all his life.

So he simply let Kuo Khoon Hong follow his old path and go to Rabbit to see the huge market. As expected, just as history had shown, Kuo Khoon Hong came up with the idea of ​​starting a business.

“Palm oil,” Kuo Khoon Hong said with certainty.

“The rise of Rabbit is not only about daily cooking oil, the catering and food industries will also develop explosively.

In my opinion, Rabbit's palm oil has a bright future, and Southeast Asia has an absolute advantage in this industry."

Very accurate positioning and good vision.

Although palm oil can replace household cooking oil and has certain nutritional value, almost no family uses palm oil to cook because it does not taste good.

Its main use is frying in the catering industry, and in food processing to make margarine, shortening, fried foods, etc.

There is also the oil and fat industry, such as the production of cocoa butter substitutes and milk fat substitutes.

Needless to say, just looking at the uses of palm oil you can tell how bright its future prospects are.

"What are the details?"

"I haven't decided yet. I plan to go to Indonesia to visit Wu Shengfu."

This idea is correct. Southeast Asia is the world's major palm oil producing area, accounting for more than half of the global share.

Among all palm oil producing countries, Indonesia and Malaysia rank first and second.

Wu Shengfu is one of the oil tycoons in Indonesia. If we can cooperate with him, at least the raw material supply problem will be solved.

“Have you ever thought about making this bigger from the beginning?”

Looking at Luo Nianzhong's smiling eyes, Guo Kongfeng was shocked. "Could it be that Mr. Luo wants to..."

"That's right."

Guo Kongfeng expressed that he was a little flattered. He did not expect that Luo Nianzhong also wanted to join in.

There are several major palm oil manufacturers in Southeast Asia now, including Indonesia's Wu Shengfu family, the Kaitai family, Lin Yijian's Chunguan Group, Jardine Matheson, and the lol Group led by Malaysia's Lee family.

In addition, there is another huge palm oil producer, which is Watsons.

Back then, the Kaitai family and Jardine Matheson tricked Luo Nianzhong, and Luo Nianzhong allowed Watsons to enter the palm oil market.

In 1986, the world had a bumper rapeseed harvest and the United States also had a high-yield year for soybeans. Palm oil, a vegetable oil that originally had a price advantage, faced sluggish sales and a sharp drop in prices.

It was also during this period that Watsons acquired a large number of palm oil plantations and factories in Southeast Asia, becoming one of the largest palm oil producers.

When Wilmar International was established, both the Guo and Huang families wanted to include the palm oil business, but what no one expected was that Luo Nianzhong actually refused.

Guo Kongfeng did not expect that the other party would be willing to cooperate with him and support him.

With the joining of the Luo family, the size, sales channels, transportation, sales volume, etc. will accelerate the rapid growth of the company he wants to create.

"But I want to join in."

Without waiting for Kuok Khoon Hong to ask, Luo Nian Zhong said "Lee family of Temasek".

"Don't understand? He has a very good relationship with Taiwan's Li Laodeng and Australia."

"Or sugar?"

Talking to smart people saves trouble.

Wilmar International is now the world's largest supplier of raw sugar, but in addition to the Southeast Asian countries controlled by Wilmar International, Australia, Brazil and Taiwan are also important producing areas of white sugar.

You should know that Taiwan Sugar used to be the largest company in Taiwan. At its peak, its export earnings accounted for 60% of Taiwan's share.

This is only one aspect. More importantly, Luo Nianzhong intends to participate in the privatization of Taiwan’s state-owned enterprises after the 1990s.

Li Laodeng is a pro-island person. Later, when someone said that his family was Taiwanese, his daughter got angry.

Luo Nianzhong couldn't deal with or fight such a person, but he had to participate in Taiwan's restructuring, which required a middleman.

Although the sugarcane planting in Taiwan has decreased, Taiwan Sugar is still the largest landlord in Taiwan, and their ranches and farms are densely packed throughout Taiwan.

This also shows the influence of this company, right?

This is just one side. If the Luo family can use Taiwan Sugar to fully enter the reform of state-owned enterprises and enter the fields of energy, communications, media, cement, steel, etc., they will undoubtedly have Taiwan by then.

Taiwan's financial industry is now in a semi-open state and has entered a situation of fragmentation among various factions.

Luo Nianzhong has never been worried about the financial industry. Whether it is the influx of Far Eastern financial and insurance businesses or the acquisition of local banks, it is very easy to complete the layout of the financial industry in Taiwan.

Moreover, the aftermath of Taiwan’s largest financial case, the Shixin case, is still there. In the 1990s, the banking industry suffered a series of bankruptcies, and there was a deep crisis of trust among the people. This was definitely the best time for Far East finance to develop.

As for Taiwan's future pillar industries, electronic semiconductors, such as Acer, ASE, the earliest established UMC, the newly established Asus, Chunghwa Picture Tubes which became the supplier of IBM monitors, etc., Far Eastern Financial will invest money in them as long as they think there is room for development.

As for these manufacturers, they are happy to accept the investment from Far East Bank. Being associated with this giant Far East, Far East Bank can undoubtedly help them a lot in this field.

With one hand controlling finance and with the other hand investing in various industries, if the Luo family can take over the media through these enterprises, they can strangle the other party by the neck.

Luo Nianzhong would definitely not tell these to Kuok Khoon Hong. As long as he was willing to let the Lee family of Temasek join in, he could not refuse.