We are all reborn, who wants to be the richest man?

"You listed the YDD Group on the Paris Stock Exchange, it's impossible that it was just for two securities broker seats?"

The biggest focus of the financial market recently is the upcoming listing of luxury giant YDD on the Paris Stock Exchange.

Ever since the YDD Group gradually integrated luxury brand resources, coupled with the global economic recovery, the financial market has come to realize that luxury goods can be so profitable.

The integration of resources means a reduction in various operating costs, while at the same time the brand benefit value continues to rise, and the profit margin naturally increases a lot.

This made YDD Group a leader in the clothing industry, and its listing attracted global attention.

"Aren't two securities broker seats enough? I think it's quite a good deal."

Although France started out as a country relying on usury, its financial industry was very mature as early as the 18th century. However, the Paris Stock Exchange, which was established in 1724, has many rules and has not changed much in hundreds of years.

The most important point here is that all securities transactions of bank customers must be completed by securities brokers, and the brokers are designated by the Ministry of Finance and Economy.

There are only 99 broker seats on the Paris Stock Exchange, 71 of which are in Paris and 28 in the provinces.

Under such regulations, even if Wall Street giants want to participate in transactions on the Paris Stock Exchange, they have to invest in a company with brokerage status.

Now that the Paris Stock Exchange has made an exception and is willing to give two brokerage seats to the Paris branches of Barclays Bank and Far Eastern Bank, what else should they be dissatisfied about?

"This is not like you. The broker seat is important, but there are many ways to get it. It is not difficult for us."

Luo Nianzhong looked at Chris with an amused look on his face.

"It seems like you know me very well, from head to toe, knowing every hair?"

"Not serious."

Chris cursed the frivolous man in front of him, looked around the office to see if there was anyone else in the office, and then, feeling unsatisfied, he punched the man's thigh.

Luo Nianzhong didn't care. He smiled and held Chris's hand in his, and his expression became much more serious.

"Because the global stock market has reached its peak, I want YDD to take advantage of this opportunity to make a fortune and reduce the debt ratio."

YDD's development funds over the years have all relied on loans, except for the initial start-up capital given by Luo Nianzhong.

Now YDD's debt ratio is almost over 80%, which is a hidden danger that needs to be resolved.

"Are you saying that a financial crisis is coming?" Chris widened his eyes in shock.

"But now the global economy is developing well, there is no sign of a financial crisis, and everyone is optimistic about the rise of the stock market."

"Financial crisis? That's easy, it will come if I let it."

"Just blow it."

Chris, who was in disbelief, saw that Luo Nianzhong's unusually serious expression slowly changed and became shocked.

"You're not serious? Why?"

That's an economic crisis, how can it be caused to collapse artificially?

You are so ignorant. After the economic crisis, everything will be a man-made scam. It just depends on who is the fool who takes over in the end. However, it is probably unprecedented in history for someone like me to be able to accurately predict the time.

This is mainly because the market provides such an opportunity, otherwise no one can do it.

……

August 1987, 8, the second Monday in August.

The world's largest luxury goods giant, the YDD Group, which is known to occupy half of the luxury goods market, officially landed on the Paris Stock Exchange, attracting widespread attention.

The issue price is 230 francs, the total share capital is 46 million shares, the financing is 230 billion francs, and the total valuation is billion francs.

Based on the current exchange rate of USD to CHF 1:6.01, the market value of YDD is approximately US$38 billion.

According to YDD's profitability, this valuation is obviously much lower, but who can blame this company for its high debt?

But even so, YDD still won the favor of the market.

At the opening auction, the first transaction was completed at 308.2 francs, a 34% surge at the opening, with a market value exceeding 308 billion francs.

After that, YDD stock continued to rise. When everyone thought it would trigger 380 billion francs, it fell and the stock price fell back to around 340 francs.

After that, speculation began at this price, but by the end of the day, YDD's share price had exceeded 350 francs, with a total market value of 352 billion francs.

Influenced by the listing of YDD, the entire Paris Stock Exchange saw an overall increase, with a surge of 3.98% at the close.

Thanks to the listing of YDD, Arnault became the nominal richest man in France with a net worth of US$17.8 billion.

Luo Nianzhong did not treat him unfairly. He promised him that he could activate the stock option incentive as long as he led YDD to go public and exceeded the market value of US$20 billion.

Arnault can purchase up to 10% of YDD's shares at a price of US$ million based on YDD's market value. Originally, the purchase amount of shares was equal to YDD's market value, but before cooperating with Englon, Luo Nianzhong modified the agreement.

Not only was the tiered reward changed to a one-time one, but the number of shares was also set directly at 10%.

It was these shares that allowed Arnault to own a quarter of YDD's shares, and after the listing he still held 20%, which is now worth $12 billion.

This is not all of his industry. His other major business, OZN Communications, which was supported by the Far East, has also developed rapidly in the past two years and has occupied 27% of the market share in France.

Recently, Wall Street asked OZN whether it was willing to raise funds and gave a valuation of US$8.5 million.

The Arnault family owns 20% of OZN's shares and is the absolute majority shareholder. If OZN goes public, Arnault's wealth will definitely exceed US$ billion.

With the listing of YDD this time, Arnault has really been crowned the king. The global media has focused on him. Not only has he been reported extensively, but the French media has also hyped him up by saying "the birth of a top French aristocrat."

What’s interesting is that as for the other shareholders of YDD, England only sent an agent, while the person who went to Luo Nianzhong’s side was Liang Botao, the vice president of Far East Bank.

This is because Far Eastern Bank holds 7.1% of YDD's shares, and Liang Botao, the director of investment, is in charge of this part.

Everyone hid themselves tacitly, and Arnault officially became the front-stage spokesperson of YDD.

Hong Kong Island, Bauhinia Gardens area.

Just as the financial and media industries around the world were turning their attention to France, several major Wall Street investment banks that truly control the world's financial order gathered in Hong Kong Island.

"Luo, YDD has been successful, and now it's time for us to replicate it."

At the beginning, several people were discussing the establishment of a few more luxury goods groups. With the successful listing of YDD, these people became jealous.

"Have you found a spokesperson? Do you not need to wait any longer and think about it carefully?"

Although Luo Nianzhong's tone was calm, everyone present knew that there was sarcasm in it.

After returning from France, Luo Nianzhong handed the matter over to Robert, but from the feedback Robert gave later, Wall Street did not seem to be very positive about this matter.

Luo Nianzhong understood the reason, it was simply that they wanted to kick him out and work on his own.

There may be new forces on Wall Street involved, such as the participation of Salomon Brothers, or it may be that these greedy people want to divide up their own share.

They are not in a hurry because they are learning YDD's operating model. However, now that YDD has gone public and raised a large amount of funds, they are anxious.

The first is that they believe that the money will definitely be used for the expansion of YDD, and the second is time.

There is no problem for them to kick themselves out and form a luxury goods group, but it is definitely not as easy as joining themselves to maximize profits and then go public to raise money.

Another point is competition. If we kick ourselves out of the next brand competition, YDD will definitely get involved, and the price we pay will not be worth it then.

"Haha, Luo. Such a big thing must be carefully selected and weighed repeatedly."

However, there was no trace of embarrassment or awkwardness on their faces.

"Tell me about your plan." Luo Nianzhong didn't want to chat with them about these meaningless topics.

What follows is that Wall Street is talking and Luo Nianzhong is listening, which is interesting and surprising.

Interestingly, they still found the South African billionaire John Rupert, and the luxury goods group he led to establish was the famous Richemont Group.

What’s interesting is that the company’s headquarters is in Switzerland, and its main development direction is watches and jewelry. It wants to take advantage of the current downturn in the Swiss watch industry and make a big profit.

The surprise was the second one. Luo Nianzhong did not expect that they could actually convince Hermès, a brand at the top of the luxury goods contempt chain.

One takes the path of focusing on accessories, and the other takes the same path as YDD. They walk on two legs and eventually form a situation where they share the world in three ways with YDD.