We are all reborn, who wants to be the richest man?

On October 1st, Tsingtao Brewery's stock officially launched its IPO, or initial public offering.

Today, Far Eastern Finance still plays a decisive role in the minds of investors. Major families in Hong Kong and foreign capital institutions have expressed optimism about the shares of Tsingtao Brewery underwritten by Fengwu Securities.

This huge sum of money, which amounted to more than 8.9 million Hong Kong dollars, was immediately deposited into the account of Tsingtao Brewery Co., Ltd.

After years of being a daughter-in-law, Tsingtao Beer has never seen such a large amount of funds, and all of them are foreign exchange.

However, sometimes being rich is not necessarily a good thing for some people. It is fine to be nicer to employees when the finances are good, and Luo Nianzhong also hopes so.

But you took out tens of millions to replace the cars for the top executives of the group right away. Do you really think you are the local emperor?

Although tens of millions is not a lot, it still makes Luo Nianzhong more determined to replace the current leadership.

Fortunately, they not only bought cars but also knew how to do some real work. With the money, they certainly couldn't just leave it there, so a large-scale merger involving the whole country began.

Yamashiro, Yamashiro Brewery.

“I don’t understand why those small breweries on the verge of bankruptcy were acquired, but why our Shancheng Brewery was also on the acquisition list.

What Tsingtao Beer wants is just to increase its production capacity. Aren’t there hundreds of small breweries across the country enough for them to acquire?

Our Shancheng Beer is a profitable unit. 70% of the beer sales in Shancheng come from our Shancheng Brewery. Are we letting them get away with it so cheaply?

Besides, isn't it a pity to let such a good brand become the brewery of Tsingtao Beer? I promised the people of Shancheng that they would never agree to it."

In just one month, Tsingtao Beer expanded its presence and took over more than 40 small and medium-sized breweries across the country.

This also instantly increased Tsingtao Beer's annual output from 14 tons to 31 tons, more than doubling its production capacity.

But Tsingtao Beer was not satisfied. They targeted the two most difficult nuts to crack in the past, which were also the two regions that Tsingtao Beer had always wanted to enter but could not: Northeast and Southwest.

Although Tsingtao Beer's sales in the two places have improved thanks to the World Cup marketing, it is still dwarfed by the local big brands.

In the Northeast region, where Tsingtao Beer has a higher market share, it is less than 15%, let alone in the Southwest, where it is less than 10%.

Originally, this kind of acquisition would definitely not be allowed in the local area, as these are important sources of income for the local area. However, with the listing of Tsingtao Beer, things took a turn for the better.

On November 11, Tsingtao Brewery was listed on the Hong Kong Stock Exchange with the stock code 7. For this purpose, the Hong Kong Stock Exchange also specifically proposed the concept of H shares.

We always hear about H shares and red chip stocks, but many people don’t understand what they mean.

H shares are stocks registered in Rabbit and listed on Hong Kong Island, and they are regulated by Rabbit.

The business of red chip stocks is also in Rabbit, but the difference is that their place of registration is in Hong Kong Island or Cayman Islands. Because rabbits are called red rabbits abroad, they are called red chip stocks with red chip structure.

In addition to H shares, another interesting point is the wine-opening celebration ceremony.

According to convention, when a company goes public, everyone has to open champagne to celebrate, but the listing of Tsingtao Beer is different. Tsingtao Beer was used to celebrate, which can be regarded as a precedent.

I don’t know if it’s because of the endorsement of the Far East Group or because the basic market of Hong Kong stocks is much larger than in history.

On the first day of listing, Tsingtao Brewery’s share price exceeded HK$5.2 and closed at HK$.

All shareholders have witnessed the huge expansion of Tsingtao Brewery in the past month and are optimistic about the future market of Tsingtao Brewery.

5.2 Hong Kong dollars per share, with a total share capital of 13.08 billion shares, and the total market value exceeded 68 billion Hong Kong dollars on the same day.

A brewery that was not given much attention by Rabbit was actually worth 68 billion Hong Kong dollars as soon as it went public. This made many people feel that they should make every effort to develop this company.

So the higher-ups softened their stance and allowed Tsingtao Brewery to choose between the Northeast and Southwest, acquiring local breweries of its choice to increase its market share, which was a huge boon to the stock market.

After much hesitation, Tsingtao Brewery decided to attack the southwest, which had a smaller market share, and this scene of Shancheng Brewery came into being.

Everyone understands the anger and reluctance of the Shancheng government.

"Lao Hua, I know you are reluctant to give up, but this is not something that can be solved by you alone or if the people of Shancheng are unwilling.

If the country wants to develop, we must consider the overall situation."

"Bullshit, isn't it just that Tsingtao Beer found a good in-law family?"

Although this may not sound good, it is true. However, it does not matter. What matters is that you do not have such a good mother-in-law, so you can only suffer in this family.

"No matter what, this matter has been decided by the higher-ups and it's not something we can refuse, so Lao Hua, you have to be more open-minded."

"Hmph" Hua Xingzheng snorted coldly and then felt a little sad.

"If we had known earlier, we would not have introduced the canning technology from West Germany. If that had happened, perhaps they would have chosen the Northeast instead of the Southwest."

Just last year, Shancheng Beer introduced canning technology from West Germany's DAB Beer Company.

Hua Xingzheng is right, and this is indeed one of the main reasons why Tsingtao Beer chose Shancheng Beer.

No one can predict the sales volume in overseas markets. Those acquired small breweries do not have canning equipment. If the international market really explodes, Tsingtao Beer’s current canning production will not be enough.

At that time, the Shancheng Beer canning production line with an annual output of 50,000 tons will be a backup guarantee. We can't just ship boxes of beer abroad and then bring the bottles back, right? That would be an international joke instead of a glory.

"Lao Hua, I know you are reluctant to give it up, but didn't Tsingtao retain the Shancheng Beer brand? The people of Shancheng will still be able to drink Shancheng Beer in the future.

As for other brands, they have also agreed to find an opportunity to restart them when production is sufficient."

Shancheng Beer is not just one brewery brand.

In 1984, Shancheng Beer signed a cooperation agreement with Wusheng Brewery, making it a branch of Shancheng Brewery.

Last year, it merged the Daxian, Fengdu and Lanjian breweries. At the beginning of this year, it took over the large collective, making the annual output of Shancheng Beer exceed 100,000 tons, making it the second brewery in China with an annual output of more than 100,000 tons after Tsingtao Beer.

This is not a small brewery. Once we take over Shancheng Beer, we can use it as a base to radiate the entire southwest.

Development in leaps and bounds is the current strategy of Tsingtao Beer under the influence of Luo Nianzhong. He wants Tsingtao Beer to completely complete its national layout before other foreign breweries come in in the 1990s.

Rabbit's beer sales volume was 277 million tons last year, but it reached 1993 million tons in 1998, 2010 million tons in , and exceeded million tons in .

What a huge beer market this is, and the annual growth rate is astonishing.

How did foreign beer companies get into the market? When they first entered the market, they had a serious problem adapting to the local environment, because Chinese people prefer light beer.

The success of Budweiser and Carlsberg is actually the success of capital. Now Tsingtao Beer has hundreds of millions of Hong Kong dollars in its hands, it would be a pity not to play with capital.

However, Luo Nianzhong also knows that it is impossible for one company to dominate the market, so if there is a chance, he will not miss out on Harbin Beer and Yanjing Beer.