We are all reborn, who wants to be the richest man?

Wolfsburg, where the future world-famous Volkswagen headquarters will be located.

Why use the word future? Because Volkswagen is now a second-rate car company.

It was only two years ago that Volkswagen stepped out of Germany and acquired 51% of the shares of the Spanish automaker Seat, which can be regarded as expanding its business outside the country and also having factories outside the country.

As for the models, it is even simpler. The Volkswagen Beetle and the Golf launched a few years ago are the most famous.

The remaining models are basically uninterested and have poor sales. Among them are the predecessor models of Passat and Polo.

It is precisely this way that Volkswagen, which invested a lot of money and received no return, suffered serious losses at the end of 70, and the CEO even resigned.

The successor began to increase investment in the passenger car field in the late 70s, trying to find new profit growth points.

Now, the Volkswagen Group will face another major decision, that is, whether to sell Auto Alliance, the brand that was the predecessor of Audi.

Audi only officially changed its name in 1985. Before that, the car company that produced Audi was called Auto Union.

Far East Motors has been pushing for the acquisition of Audi, and Piëch has also begun to take advantage of the situation to force him to withdraw from the company.

A month ago, Far East Automobile Group gave Volkswagen a very good price. The first quotation was 800 million marks. It is possible to talk about 850 million or even 900 million marks.

This is three times more than when they acquired Auto Union from Mercedes for DM 69 million in 2.97. It is more than three times higher in U.S. dollars because the DM has been appreciating in recent years.

"The situation is also known. Piëch has taken the entire technical department of the Auto Union and started to force him out. Either he will be made chairman of Audi, or he will leave the Auto Union with all the technical staff."

"He has a terrible idea. He also wants to be the chairman of the Automobile Alliance. I have long said that this guy should get out. This guy is an unstable factor, a wolf who is not well-raised, and a bastard despised by everyone."

As soon as Volkswagen Chairman Hahn finished speaking, the first person to stand up and express his dissatisfaction was Hubbell, the current chairman of the Automobile Alliance.

The incompatible relationship between the two within the Auto Union is well known to everyone, and the entire German automotive industry is aware of it.

Hubbell, the nominal chairman of the Automobile Alliance, could not command the technical department led by Piëch. Moreover, like everyone else, Hubbell could not understand Piëch's private life at all.

Not to mention the sister-in-law incident that gave Piëch a bad reputation, the fact that he recently had a heated relationship with his son's young tutor and even wanted to divorce his sister-in-law has made Auto Union once again become the gossip of the German people. point.

As for Piëch, he felt that Hubbell was just a dog of Volkswagen and had no intention of developing the Automobile Alliance. How could he be a stumbling block on his own success?

"My consistent position is to tell Piëch to get out as soon as possible. In this way, the Automobile Alliance will definitely develop better. At least those customers who can't bear Piëch's loss will be our main source of customers."

With personal emotions, Auto Union chairman Hubbell expressed his views. He disagreed with selling Auto Union and wanted Piëch to get out.

But his thoughts are not important at all. He was asked to come here today because he is the chairman of the Automobile Alliance and is familiar with the inside of the Automobile Alliance.

As the boss of the Automobile Alliance, he is definitely not willing to be acquired. How can he still be the emperor of the country?

Could it be that Hahn didn't understand this? He pretended not to hear what he said and looked at the others.

"To be honest, Piech's talent is undeniable, but for this person, I feel very bad."

Finally, someone said something that satisfied Hahn. Piëch's ability was what the Auto Union needed. Without Piëch, there would be no many new technologies in the Auto Union, including the four-cylinder TDI confiscated by Volkswagen.

But Piëch's arrogance made Hahn dare not let this guy take charge of the Auto Union. No one would have thought that this madman would do something outrageous. If it got too big, it might even make it difficult for Volkswagen to recover. The energy was wasted.

Originally, Hahn still wanted to strike a balance, but now it's different. Piëch has forced the palace.

Either give me control of Auto Union, or I leave and create my own world.

To be honest, Hahn is not optimistic about the Auto Union without Piech. Pointing at Hubbell? Stop it.

If Hubbell is really capable, the entire technical department of the Auto Union will not be united with Piëch.

You must know that Piëch is famous for being acrimonious to his subordinates. Even in this way, he can win over the hearts of the entire technical department.

One can imagine what Hubbell's abilities are.

Maybe he has the ability, otherwise he wouldn't be the chairman of the Auto Union, but Piech is obviously better than him.

So now there is only one choice in Hahn's mind, and that is whether he can accept Piëch as chairman.

If not, then the only option is to sell Auto Union, and there is no option to refuse the acquisition and let Piech leave with the technical team.

"Can we sign an agreement with Far East Motors that would not allow Audi to enter the A-class car field?

Didn't Piëch always want to compete with Mercedes and BMW? Then let him compete in the B, C, and D-segment car markets."

Many people know about car classification, but no one knows that this set of standards was actually a standard proposed internally by the Volkswagen Group and is not a market standard at all.

Deputy Director Schwein's words provide a new idea. Anyone with a discerning eye knows that Far East Automobile's acquisition of Automobile Alliance is to fill a gap in the field of its C-class cars. This can be realized.

They didn't think that Far East Automobile would extend the Auto Alliance into the A-class car field, but Piëch, a madman, had to guard against it.

“Another point is that our previous cooperation with South Korea needs to be restarted, which also requires a large amount of funds.

To be honest, the Automobile Alliance is the Audi brand, and compared with our Far East bridgehead strategy, it is clear at a glance which one is more important."

If Volkswagen wants to become a first-class car company, it must go out of Germany and Europe. This is understood by everyone.

Therefore, as early as four years ago, Volkswagen established a bridgehead strategy in the Far East to enter the Asian market through cooperation with East Asian countries.

They chose South Korea as their target, but unexpectedly Rabbit came to their door later.

The public feels that although Rabbit's technology is not very good or even non-existent, it has a broad future market.

However, what the public did not expect was that Nissan came out to disrupt the situation in the end, which can also be seen as Far East Motors disrupting the situation.

Now that Volkswagen and South Korean car companies have restarted negotiations, this is Volkswagen's top priority now, and everything must make way for the bridgehead strategy.

It still sounds very tempting to get a lot of money here from Far East Motors and then invest it in Far East and expand.

“But this is a mature brand, should we just give up?

We are not familiar with the Asian market. Is there any risk in investing so much money so rashly? We can definitely make a small initial investment depending on the situation.”

Hubbell did not expect that Volkswagen's directors actually agreed to sell Auto Union. This was not what he wanted to see.

Hahn also thinks what Hubbell said is reasonable, but in his mind, the size of the investment in this plan has little to do with whether Auto Alliance is sold.

Because he thought about it for a while, he still couldn't accept leaving the Auto Union to Piech's management, which would be full of too many uncertainties.

"Let's talk to the other party first. If the other party really offers a price that we can't refuse, we can only congratulate the other party for acquiring such a good brand as Auto Union and Audi."

Anyone who understands understands, what is a price that cannot be refused? Isn't it now?

This is nothing more than rhetoric to appease a very small number of opponents like Hubbell. This is the art of speaking.

It’s not that I want to be against you or disagree with your opinions. It’s just that the other party has given you too much and I can’t help it.