We are all reborn, who wants to be the richest man?

"Hey, bro, what are you doing? What's up?".

"A good thing? Is it a good thing to buy you a free drink? If you think it is, you can go over and get a drink."

In front of the Wilkins store, the open space was covered with Jianlibao drinks with the tabs opened, and there was a young man on the steps repeating the same actions as a gambler, opening cans one after another.

In addition to these, a handwritten big-character poster was also erected next to it, saying that you can drink Jianlibao drinks for free, please feel free to do so.

"What's going on? Are you crazy or lovelorn?"

"No, I am very happy."

Seeing the puzzled expression on the other party's face, the man quickly explained.

"This kid bought that Oriental Magic Water Jianlibao and won a grand prize of 20,000 US dollars for the first bottle. Didn't he buy all the drinks..."

Through the other party's explanation, the new and unfamiliar onlookers understood the cause of the matter and suddenly realized it.

Not to mention that rabbits like to watch the excitement, so do boring and beautiful Chinese people.

It was fun to drink free drinks and watch the excitement in front of me. Many people even picked up their cameras and took photos.

"Another lottery winner? Some people said that someone here also won the lottery. I still don't believe it. It turns out it's true."

The voice of a man who had just entered caught the attention of those present.

"Hey bro, what do you mean?".

“Someone also won a $20,000 jackpot at a store on the east side of the beach, and the media came.

Didn’t I hear that someone here also won the lottery? I’m going to come over to see if it’s true or not. There are reporters behind me and they should be here in a moment.”

"boom".

The man's words aroused strong reactions from those watching the scene.

If one person wins the lottery, it can be said to be luck. Now there are people on both sides of the beach winning the lottery at the same time. If it is not a scammer or a manufacturer's marketing method, then the probability of winning is not low.

Is it a marketing ploy? It's definitely true, but it's definitely not a liar or a self-directed act.

In order to increase the enthusiasm of the people of the beautiful country to buy Jianlibao and make them familiar with and accustomed to the taste in a short period of time, Luo Nianzhong made 300 winning pull tabs, which cost six million US dollars.

This event lasted for three months, but Luo Nianzhong put half of the winning ring in the first batch of goods.

On average, each state has three winners in this batch of Jianlibao.

Luo Nianzhong believes that with this winning marketing, the first batch of Jianlibao stockpiles will be bought by consumers in less than a week.

Thinking of over a hundred winners in one week, who wouldn’t want to be the next lucky winner?

Rabbit Sports is popular, and even more popular is Oriental Magic Water Jianlibao.

The people of Rabbit are happy, and even more happy are the Guangdong Provincial Sports Institute and the Guangdong Provincial Government. However, there is also a trace of trouble in this joy, which is the trouble of happiness.

Wang Nan, director of the Guangdong Provincial Sports Research Institute.

At his level, he never thought that one day he would be able to attend the highest-level meeting of the Guangdong Provincial Government. All this was because of the popularity of Jianlibao all over the world.

"Is everything clear to everyone? The popularity of Jianlibao has exceeded all of our expectations, which is worthy of recognition and praise.

The first success must be Watsons, whose marketing strategies are worth learning from each of us.

Of course, the Guangdong Sports Research Institute, which developed this drink, also played an important role. Here I propose that we give warm applause to Director Wang Nanwang."

"Pap-pap-pap-pap." Everyone in the conference room was filled with joy and applauded from the bottom of their hearts for Wang Nan who stood up.

“Every leader, please rest assured that our Guangdong Sports Research Institute will continue to work hard to develop better and more good products and contribute our own strength to the economic construction of the motherland.

On behalf of all the staff of our Guangdong Sports Research Institute, I would also like to thank all leaders for their affirmation."

"Pap-pap-pap-pap." There was another burst of warm applause. The senior official pressed his hands to signal Wang Nan to sit down, and the applause also stopped.

"Let's talk about it, Watsons has decided to increase capital in Jianlibao in order to build factories around the world.

Watsons asked our opinion whether we should contribute proportionally, so we will discuss it today."

Luo Nianzhong spent all of the 10 million RMB initial capital raised when Jianlibao was established on marketing. This was not enough. For this reason, Jianlibao still owed millions of dollars in debt to Far East Bank.

As for the profits gained during this period, in addition to the cost of raw materials, the debt of Far East Bank, and finally the overwhelming advertising expenses around the world, there was no money left for development and construction.

We have to strike while the iron is hot. Taking advantage of Jianlibao’s popularity around the world, Luo Nianzhong made Jianlibao a big advertising hit.

This advertising fee has now cost tens of millions of dollars. The Guangdong Sports Research Institute and the Guangdong Provincial Government, another shareholder of Jianlibao, are heartbroken.

It’s true that no one has raised objections and wants to develop slowly, but no one dares to advocate talking to Watsons Beverage.

Unless there was an accident, they couldn't afford to take the blame. Even if they talked about it, it would be useless. They were the major shareholders and they had no say at all.

Don't feel bad, the money spent is effective.

According to predictions by Watson's own team, when the market stabilizes, Jianlibao will be able to retain at least 30% of its current market share.

This is already quite large, almost reaching about 70% of Arctic Ocean’s sales.

For a newly founded brand to become one of the top ten in the world in terms of sales volume is no longer very impressive, it should be a miracle.

Watsons Beverage, which owns Arctic Ocean, Jianlibao, tea series, distilled water and soda water and other brands, has become one of the world's largest beverage giants.

As long as it goes public, its market value will not only exceed that of the two giants Pepsi and Coca-Cola, but it will not be much different from them.

The outside world is very concerned about the launch of Watsons Beverage at the end of the year. Jianlibao can be said to have poured a bucket of gasoline on this raging fire.

As for Jianlibao, if you want to develop quickly, you will definitely need funds.

Not to mention the publicity expenses, in order to ensure stable supply, we must establish our own factory.

Previously, Jianlibao used the Arctic and Watson tea series factories around the world, but they couldn't always give it to you.

The Watsons tea series is okay, but Arctic Ocean has other shareholders. Can they give up their own interests to fund your competitor?

“I think we have to contribute money, even if it means selling everything, we still have to raise the money for the Guangdong Sports Research Institute.

Jianlibao has shown the potential of the Arctic Ocean, and we must consider long-term interests."

"To put it lightly, that is an investment of 200 million U.S. dollars. Proportionately, we have to pay 70 million U.S. dollars. Even if we can get a part of the loan by mortgaging the equity, how much can we get?

Nowadays, foreign exchange can be used by those heavy industrial enterprises. Where can you find so much money? "

"Then we can't let them wait for two years? Who doesn't know that Jianlibao is an untapped gold mine now, and the US$70 million may not be able to be earned back in two or three years."

"I know it too, but what's the use? Those companies have to wait for approval."

One sentence silenced everyone.

Although the Guangdong Province earns a large amount of foreign exchange every year, they cannot use it however they want. The higher-ups also have their own considerations.

“Since everyone has the same idea, I will apply to the higher authorities.

This is an opportunity for us. They say that children who cry must be fed by milk. We can't just milk the milk without eating grass, right? ".

The Guangdong provincial government is worried about Jianlibao, and there is another place that is also worried about Jianlibao, but they are not happy worries but real headaches.

……

Coca-Cola Company headquarters in Atlanta, executive meeting.

"I remember Watsons owns 10% of our equity, and is one of the company's major shareholders. Why haven't Watsons paid any attention to us?"

"A godson is not as good as a biological son. Apart from sending board representatives, Watson has never interfered with any company affairs.

This may be a kind of revenge for the board of directors' rejection of the other party's share increase last time."

Luo Nianzhong is very interested in Coca-Cola, a company whose market value has increased by 500,000 times in a century, and so is Li Xiang.

The failure of Watson's Coke products proved that it is impossible for new brands to defeat Two Cokes in the hearts of consumers. If Watson's beverages want to dominate the cola industry, the best way is to acquire one.

So Coca-Cola, which owns 10% of its shares, is naturally the first target of Watsons Beverages. Watsons Beverages has long proposed this plan, and Coca-Cola will provide financing to Watsons Beverages. Watsons Beverages holds 30% of the shares, becoming the largest shareholder of Coca-Cola.

Unfortunately, the plan was rejected outright by the board of directors.

The war between the two colas has been going on since the 1970s.

It can also be seen from Coca-Cola's stock price in the past ten years that it is ridiculously stable. This actually means that Coca-Cola's market is declining.

The overall market is growing, and Coca-Cola's stock price has not changed, so its share is naturally decreasing.

Luo Nianzhong did not mean to suppress Coca-Cola when he asked Watson's beverage brand to aggressively attack the Western market. Because he is a director of Coca-Cola, he is well aware of Coca-Cola's major decisions. It is not easy to kill this company, but it is easy to add obstacles.

Arctic Ocean was originally a heavy punch, but now Jianlibao has hit Coca-Cola a little bit at a loss.

From the fact that Coca-Cola's market value has dropped to US$78 billion in the past few days, we can know the impact Jianlibao has had on Coca-Cola.

“We need to make a choice and we can’t go on like this.

If Pepsi is willing to open an opening for Watsons by then, it is not impossible for Pepsi to dominate the cola industry."

"Igozuta, it seems we should talk to the board of directors. Don't forget Watson's promise. Coca-Cola is still a whole and it will not affect you."

"Joy..." President Igorta looked at what his vice president wanted to say but didn't say it in the end.

He knew that with Joey's public support of Watsons, there would be other company managers who would turn to the other side.

It is unknown what agreement the two parties reached, but they and the other party have already stood on opposite sides, and Coca-Cola's survival is really at stake.