We are all reborn, who wants to be the richest man?

At 16:15 on July 1984th, the Los Angeles Olympic Games officially opened.

The Los Angeles Memorial Coliseum, which can accommodate 92604 seats, was packed with people.

The stadium that hosted the 1932 Olympics was renovated at a cost of $ million just two years ago to prepare it for today.

It started with various opening ceremony performances, and then the Olympic teams from each country entered the venue.

Luo Nianzhong took Matsuzaka Keiko, Guan Jiahui and the Little Cowboys to watch all this in a private room at the Los Angeles Memorial Coliseum.

This is the first time he and Mrs. Cowboy have met. It must be said that the little cowboy is lucky. His generous behavior outside has earned him enough face.

There are 125 private rooms in the Los Angeles Memorial Coliseum. It is not difficult for Luo Nianzhong to get one. He is one of the absolute biggest sponsors of this Olympic Games.

"What is coming is the rabbit team from the mysterious ancient country in the East. This is their first time to participate in the Olympics after an absence of thirty years. I don't know what kind of surprises they will bring us, so let's look forward to it."

Wearing a red suit jacket and white trousers, and the girls wearing a white knee-length skirt, paired with a pair of white sneakers, it can be said that they surprised all the audience as soon as they appeared.

"omg, their clothes are so bright and the styles are very beautiful."

"Yes, that pattern design is so beautiful, I think it represents some blessings."

Blessing? Forget it, isn't it just a modified version of Xiangyun?

Putting aside everything else, the effect Luo Nianzhong wanted was to show off. The Rabbit Team's costumes were definitely the most beautiful in the audience.

Not to mention the audience, even the little cowboy's wife was fascinated by this dress.

It's a pity that Luo Nianzhong didn't notice her expression, otherwise he would definitely give her a few sets. This is a perfect walking advertisement.

At this time, Luo Nianzhong was watching his delegation enter the stadium with excitement. This was the first Olympic Games after the founding of the People's Republic of China, and Luo Nianzhong could be regarded as witnessing history.

In fact, in a sense, this can only be regarded as the second time to participate in the Olympic Games after the founding of the People's Republic of China. The first time was the 1954 Helsinki Olympics.

However, at that time, the domestic Olympic organizing committee was established by itself and was not recognized by the International Olympic Committee, so it was not invited.

However, some countries that had diplomatic relations with Rabbit quit and spoke a lot for us. The International Olympic Committee could not withstand the pressure and finally admitted it and sent an invitation letter. Unfortunately, it was too late.

When the Rabbit delegation arrived in Helsinki, the Olympic Games had already started for ten days. They only caught up with one swimming event. It could be said that they really paddled and watched the closing ceremony before returning.

So there is nothing wrong with saying that this Olympics is the first real Olympics for rabbits.

After the athletes from all over the world entered the venue, Ueberroth, chairman of the Los Angeles Olympic Organizing Committee, and Samaranch, the newly appointed president of the International Olympic Committee, spoke. Finally, President Reagan of the United States announced the official start of the 1984 Los Angeles Olympic Games.

At the previous Olympic Games held by the beautiful country, no president had ever delivered a speech at the scene, and Reagan was a pioneer.

Finally, it’s time for the Olympic torchbearers to light the main cauldron.

Under the watchful eyes of the audience and the world, the beautiful national decathlon gold medalist Raf Johnson ran out of the corridor wearing a sportswear with a huge Fila logo printed on the chest and lit the main torch.

Everything is so commercialized, which has long caused discussion within the International Olympic Committee.

But the people of the beautiful country don't care about you. As long as you don't spend taxpayers' money, who cares about these things?

In order for all the torchbearers to wear Fila sportswear to pass the Olympic torch, Fila spent US$1350 million.

This is higher than Coca-Cola’s sponsorship fee, making it the largest sponsor of the Olympic Games.

The previous Olympic Games did not make money, and the International Olympic Committee was even more poor. Later, the International Olympic Games made a lot of money and there was corruption. It was all thanks to the chairman of this Olympic Games, Ueber Ross.

Later, the Olympic Games global sponsor plan, also known as the famous "top plan", was copied from this Olympic Games.

In order to make money, Ueberroth decided that the Olympics could only have thirty sponsors and only one from each industry, which would make companies very competitive.

This will give consumers a hint that your product is No. 1 in the industry.

The most famous incident is that the industry giant Kodak refused to sponsor the Olympic Games. It was not a refusal, but an arrogant investment of only one million US dollars.

You must know that the lowest price offered by Ueberroth to all sponsors is four million US dollars. Companies that want to participate bid for it, and the one with the highest price wins.

But at that time, Kodak felt that it was an unshakable overlord in the film industry, and being able to sponsor the Olympic Games would also be beneficial to the Olympic Organizing Committee, so it was only willing to pay $1 million.

Ueberroth was not used to Kodak, so he turned around and found Fujifilm. Fujifilm also soared and became Kodak's biggest competitor with this Olympic Games. Kodak later regretted it.

History is history, and the same things have not changed with the arrival of Luo Nianzhong. Kodak is still as arrogant as ever.

Kodak doesn't know how much commercial value this Olympics will bring. How could Luo Nianzhong not know?

The sports brand Fila, Nissan cars, Hitachi home appliances, Han and Tang mobile phones, Honor computers, Watsons beauty drinks, and Ajinomoto in the seasoning field, the Far East brand can be said to have fully invaded this Olympics.

If Ueberroth hadn't considered that the Far East Group had too many quotas, and Coca-Cola had offered a large price, Luo Nianzhong in the beverage industry would have definitely won.

Far Eastern companies fully demonstrated to Ueberroth what it means to be wealthy at this Olympics. Don’t you want money? Then I will kill you with money.

Take Fila as an example. Nike's offer was only US$780 million, and Fila almost doubled it.

But Fila also has a request, that is, I have paid so much money, and there is nothing wrong with letting the torch relay bearers wear my Fila sportswear, right?

For a ruthless person who can treat the Olympic torchbearer spot as a commodity and sell each one for five thousand dollars, this request is nothing.

As a result, Fila's sales in North America surged 2100% year-on-year within one month. Even if it had the foresight to open more than stores in major cities in the United States in advance, it still could not resist the enthusiasm of consumers.

Fila took the opportunity to launch a variety of limited edition clothing for the 1984 Los Angeles Olympics, with only pieces each.

I'm not selling it yet, I'm just giving it away.

As long as you come and spend, you can draw a lottery, and if the drawn numbers match the published numbers, you can choose the same one.

There are 5,000 pieces of each kind. There are so many styles. The total number is 30,000 to 40,000.

If you draw three to five hundred in a day, you can draw until the end of the Olympic Games, and it can also allow winners to be revealed all over the world, stimulating consumption.

The most important thing is that Luo Nianzhong helped Guan Jiahui popularize the method of shoe speculation, and Xiao Nizi used it as expected.

After purchasing a few pairs of limited edition Olympic commemorative shoes on the black market for US$3,000 to US$5,000, the prices were indeed skyrocketed, and those who had the shoes were no longer willing to sell them, and they became a tool for showing off.

The flame is lit, and the opening ceremony of this Olympic Games is basically over.

However, Luo Nianzhong couldn't leave yet. He still had a distinguished guest who needed to meet, mainly because the other party wanted to connect with him.

When entering this private room, the little cowboy informed Luo Nianzhong that Reagan would meet him after the opening ceremony.

For him, Elephant's largest financial backer, Luo Nianzhong's emotions are still very important.

Reagan didn't contribute much to the Sanhua Group's affairs before. Although the results may not change even if he contributes, these are two different things, and at least he must have an attitude.

Luo Nianzhong added a large amount of campaign funds to Donkey. In addition to knowing the history and making friends with each other, Luo Nianzhong inevitably also had some minor emotional issues.

I just want to tell Elephant that if you don’t take me as a financial sponsor seriously, there are many people who want to drag me over.

So the call from the little cowboy came the next day, and Reagan took advantage of today's opportunity to meet and communicate with Luo Nianzhong, the big benefactor, just to stabilize Luo Nianzhong's mood.

For these cooperations where you use me and I use you, Luo Nian Center knows very well that there are no permanent friends. In the end, the only thing that matters is who gets the greater benefits.

Looking at it now, Luo Nianzhong feels that he is still taking advantage. The fact that NBC and the Far East Department can develop stably in a beautiful country without too much interference makes Luo Nianzhong feel that it is worth the price of admission.

However, there are not many such stable days. Once the polar bears are finished, the forces behind the beautiful country will free up sufficient funds.

The market is so big, competition between the two sides is bound to happen.