We are all reborn, who wants to be the richest man?

Pengcheng, Watsons Beverage R&D Center.

"Orange drink? We already have the Arctic Ocean. Wouldn't it conflict with another orange-flavored drink?"

"The advantage is that orange-flavored drinks have a wide audience, which makes it easier for us to open up the market.

Besides, Jianlibao is not the same type as Arctic Ocean, it is a sports recovery drink."

Ouyang Xiao, a researcher at the Guangdong Sports Science Institute.

By chance, he developed a drink that could quickly restore physical strength to athletes and be drinkable by ordinary people. He named it the Hyper-Recovery Mixture Sports Drink, which was the predecessor of Jianlibao.

At this time, Watsons Beverages was preparing to enter the functional beverage field. In addition to its own research and development, Red Bull, which was becoming more and more popular in Thailand, also became their acquisition target.

It is a pity that Red Bull founder Xu Guangbiao was leading his Red Bull to conquer the Thai market and was in high spirits when he refused Watsons Beverage's request for equity participation.

In addition, the marketing department of Watsons Beverages did not think that the first-generation Red Bull, which had a sour taste and a viscous liquid, could enter the European and American markets, so they did not force it.

At this time, news came from Watsons Beverage in Guangdong Province, saying that they had discovered a sports drink and were interested in acquiring it. After receiving support from the head office, they immediately launched action.

What else is there to say? Faced with the olive branch handed over by Watsons Beverage, the Guangdong Sports Science Institute is really waiting for it and is doing its best to promote cooperation.

Soon, at Ouyang Xiao’s suggestion, a beverage brand called Jianlibao was established.

After coordination between the two parties, Watsons Beverage invested 800 million to account for 65% of the newly established Jianlibao company, and the Guangdong Sports Science Institute invested 35 million to add Jianlibao formula to account for the remaining % of the equity.

The Guangdong Sports Science Institute couldn't even get out the two million, so in the end it took a two million loan from the bank with proof of a joint venture with Watsons Beverage.

They could never imagine what the two million dollars represented. For a long time to come, the investment of two million dollars would allow them to sit on the top of the list of the most profitable local companies in Guangdong Province.

After the cooperation was reached, Ouyang Xiao naturally took his R&D team to Watsons Beverage's R&D center in Pengcheng for further research.

But what he didn't expect was that the finished product, which he thought was perfect, would actually make the director from Hong Kong a little dissatisfied.

"Orange-flavored drinks have a wide audience, but can you compete with the popular Arctic Ocean in this track? As for the different types you said, it is even more untenable.

Although Jianlibao is a sports drink, our audience is not these people. This is a sports drink that can be regarded as an ordinary drink.

Change the flavor, or develop a few more flavors, it’s not difficult before it goes on the market.”

Jianlibao is a drink containing alkaline electrolytes. Once the other proportions are determined, it is relatively easy to develop the taste.

Ouyang Xiao accepted the order and left. Director Chen Guanghua shook his head and whispered, "I don't know how such a small drink aroused the chairman's interest, and he even wanted to come and take a look."

"Director, what did you just say?" the assistant behind him asked without hearing Chen Guanghua's words clearly.

"Nothing, just prepare to greet the chairman later."

……

Every time he came to Guangdong Province, no matter how low-key Luo Nianzhong was, the Guangdong provincial government would send someone to greet him.

The reason given by the other party was that they were afraid that Luo Nianzhong was unfamiliar here, and it would be much more convenient to have someone familiar with him.

Luo Nianzhong refused at first, but as time passed, Luo Nianzhong didn't want to waste his words, so he just let them go.

He knew the thoughts of the Guangdong Provincial Government, and he had served his master so well that he could benefit a lot from everything they had done by just slipping out of his fingers.

No, recently Watsons Beverages established a joint venture with the Guangdong Sports Research Institute to establish Jianlibao.

Don't look at the fact that this drink is currently being developed at the Watsons Beverage R&D Center in Pengcheng. It is because Jianlibao has insufficient funds and has not yet established its own R&D center.

When Jianlibao becomes profitable in the future, the other party promises that the R&D center will be built in Yangcheng like the current factory.

The Guangdong Province and the Yangcheng government have high expectations for this enterprise. Thinking about the annual profits and foreign exchange earned by the Arctic Ocean, no province will leave a mark.

Since branch factories around the world were established and put into production, Arctic Yangguang has achieved revenue of US$4 million in the first half of this year, relying on the opening of new markets and the expansion of original markets, and is expected to exceed US$ billion for the full year.

A small beverage factory has become the most profitable enterprise in the country. How can this not make people jealous?

Not to mention all the praises and praises at home, even foreign media are reporting on this matter.

There is even news that Arctic Ocean is considering listing on Hong Kong Island. If true, this will create domestic history.

The Guangdong provincial government does not expect Jianlibao to reach the height of the Arctic Ocean. They will be satisfied if it can reach one-tenth of the sales volume of the Arctic Ocean.

Luo Nianzhong didn't know what they were thinking. If he knew, he would definitely laugh out loud.

This is Jianlibao, which has a much more important status in his heart than the Arctic Ocean.

Otherwise, he wouldn't have taken the time to come to Pengcheng to see the progress of Jianlibao's development.

At its peak, Jianlibao was outnumbered by Liangke, and the combined sales of both companies were not as good as Jianlibao.

It was even labeled as Oriental Magic Water by global media. Western media and island media all wrote special reports on this drink. At that time, many foreigners wanted to try this Oriental Magic Water but could not find the way.

The downfall of Jianlibao is not that people don’t like this soda, but that it was crippled by capital and shareholders.

Rather than destroying a national brand like this, it is better to use it yourself and carry it forward.

"Not sweet enough, but still tastes good."

After tasting a cup, it tasted almost the same as the Jianlibao that Luo Nianzhong drank when he was a child.

"Chairman, this is a sports drink. If it is too sweet, will it...".

Luo Nianzhong understood what Chen Guanghua meant. Sweetness and exercise were in conflict with each other, but he was targeting the beautiful Chinese market. He knew very well how much beautiful Chinese people liked sweets.

"In this way, two versions are studied. The sports version will be developed according to this, and a free-drinking version will be doubled in sweetness."

"this…"

The sweetness was doubled, and everyone was stunned when they heard this.

According to Luo Nianzhong's request, the all-you-can-drink version of Jianlibao may be one of the sweetest drinks in the world.

"By the way, I heard that you think the orange flavor conflicts with the Arctic Ocean, and you want to develop a new flavor?"

"That's right, I'm now considering whether to remove the orange flavor or...".

"No, just follow this taste."

Luo Nianzhong waved his hand to interrupt the other party. He did not want these deviations to cause any changes in the history of Jianlibao.

"New flavors can be added, and the current orange flavor will be retained. As for consumers, let them choose what they like."

What Chen Guanghua considers is that the domestic market is now dominated by the Arctic Ocean, and latecomers basically have no chance to get on board.

Now the entire Rabbit orange-flavored soda business has either gone bankrupt or gone through a transformation. The rest is struggling to survive in the Arctic Ocean due to shortages. He will not know the magic of Jianlibao and the influence brought by the Olympics.

"Hurry up and start production. I want to spread Jianlibao across all Western channels before the Olympics."

Luo Nianzhong gave Jianlibao the final word. In a small winery in Sanshui County, Foshan, the director who wanted to enter the beverage market suddenly trembled, as if he had lost something.

"It's strange. Did you catch a cold last night? But this is summer."