We are all reborn, who wants to be the richest man?

On the first day after Christmas, several guests wearing black Chinese tunic suits came to Asia Media's multimedia building in Wutaishan.

Because President Huang Xizhao went to Chancheng Nanhai to investigate the Asian Media Film and Television Base project, Vice President Zhou Liangshuyi personally received them.

Looking at the advanced equipment and various instruments at ATV's broadcast control center, all the staff were carrying out their work in an orderly manner without any panic, and all the visitors showed envious expressions.

"ATV is indeed the TV station in the country with the most broadcasts in Asia. There are many aspects worth learning from."

"You are too polite. In terms of the number of viewers, there is no way for us to compare with you."

What Zhou Liang Shuyi said was not modesty but factual.

The other party is Yangma. Even though you can't see TV in many places now, it is no problem to estimate that Yangma's current viewership exceeds 200 million.

It's even more incomparable if you look at the ratings. The key is not to look at Yangma, but to watch Snowflake.

What about ATV?

Don't look at Southeast Asia. More than a dozen countries in East Asia can now receive ATV programs, but the number of viewers this year only just exceeded 100 million.

This is already the most watched TV station in Southeast Asia and is deeply loved by young people from all over the world.

“Our population is there, and the audience doesn’t have many choices, which is a big advantage.

Unlike your ATV, which is produced from TV programs from various countries. Even Europe and the United States import your programs and buy the copyrights. Who in the media industry doesn't know this?

It is precisely because of this leading position in program production that we came to ATV to learn from it this time, and we hope that your station will not hesitate to teach us."

"Xia Tai is welcome, shall we learn from each other?"

This time, Yang Ma came to ATV to prepare for the first Spring Festival Gala.

For this program that brings family fun to all families on New Year's Eve, and for this kind of large-scale party, Yang Ma really has no experience.

It doesn’t matter if you have no experience, just find someone with experience to learn.

In terms of program production, ATV is the leader in the world.

Moreover, ATV has held several Hong Kong Island Spring Festival Galas, which are deeply loved by Chinese people all over the world and can be said to be very successful.

Another point is that Yang Ma sees some other values ​​in this.

ATV has attracted the attention of Chinese people around the world through the Spring Festival Gala.

This is not only a show of performance, but also a display platform for Far East Group and Hong Kong Island to the outside world.

It gives those Chinese who don’t know Hong Kong Island or don’t understand Hong Kong Island a new choice, which will be helpful for both tourism and attracting talents.

Rabbit is undergoing reform. If we can let some overseas Chinese know the situation in their hometown through the Spring Festival Gala, and know the policies and development prospects of their hometown, whether it is investment, donation, or the return of talents to serve the motherland, it will be a good thing.

So Xia Tai contacted Asia Media through some connections, and this investigation trip was born.

After touring the entire ATV media building, everyone came to Zhou Liang Shuyi's office. After the secretary brought the tea, Xia Tai exchanged a few words and stated his purpose.

"President Zhou Liang, in addition to observing and learning, I also have a gracious invitation for me to come here this time.

We, ATV, are preparing to prepare a Spring Festival Gala, but we are inexperienced, so we hope that ATV can send a production and preparation team to our place to help us."

"No problem." Zhou Liang Shuyi answered simply.

"We are all Chinese and a family. There is no problem at all in this matter. Don't worry, I will definitely select elite soldiers and generals to assist you."

“It doesn’t have to be too many people, and to be honest we can’t afford the cost.

There are only three or four people who can direct the general direction and help us check things out."

When he came here, he had learned about Asia Media. The copyright exported overseas by ATV had a working group stationed there.

Even TV stations in Europe and the United States have a toothache with regard to the high salary, which is basically three to five times that of equivalent positions in their local TV stations.

And no matter how long someone works for you, the contract is for one year.

Those programs are produced seasonally, which takes a year. However, ATV’s dispatch personnel only produce the programs you introduced from ATV, and they are still one program.

If you introduce two programs at the same time, then sorry, you need two work coordination groups.

Don't worry about how long it takes me to produce these programs. The starting contract is one year. As for me returning to Hong Kong to work after I finish producing the programs, that's none of your business.

Do you have to pay the salary for a year, or pay it in advance in a lump sum when the program is introduced?

It’s true that TV stations in Europe and the United States have complained bitterly about this overbearing clause, especially those staff members who do the same job.

But these are destined to get no response from the top management. Who allows the ratings of the programs introduced by ATV to be there?

Not convinced?

If you don’t accept it, why don’t you produce a program with such high ratings?

Not to mention five times the salary, even ten times the salary, even if the TV station is not willing to give it, how much will it save in copyright fees? The TV station executives figured this out clearly.

One millionaire can bring tens of millions of dollars in revenue to these TV stations per season, and in some countries it is even counted in the hundreds of millions.

Compared with these, what is a salary of one million?

“It doesn’t matter about the cost, we will help you on a voluntary basis, and you will be responsible for food and accommodation.

But there is one thing I don’t understand very well about Xia TV. Doesn’t your TV sell advertising?

With the number of viewers you have, advertising fees are a huge amount of income. Shouldn't they be so tight? "

In Zhou Liang Shuyi's view, Yangma's viewership numbers are there.

Even if Rabbit's current consumption power is not strong and the advertising revenue ratio is not high, even if the base number is divided by four, there are still 50 million people.

"Of course there are advertisements, but the income is not very high. The most expensive advertisement we have sold so far is only 30 yuan a year."

Xia Tai's words shocked Zhou Liangshuyi. You must know that in the advertising contract just signed by ATV this year, the 15-second advertisements in prime time were played four times a day and sold for 1200 million Hong Kong dollars in one year.

Even according to the current official exchange rate, it is four million RMB. This gap is already more than ten times.

Thinking of this, Zhou Liang Shuyi felt that this was an opportunity.

Even though she is the vice president of Asia Media, she has already developed a sense of the overall situation, and many things are considered based on the entire Far East Group.

"Xia Tai, maybe I can introduce you to a big business."

"Big business?" Xia Tai was puzzled.

"That's right, if nothing else happens, it will be no problem for you to increase your income by tens of millions of Hong Kong dollars every year."

Xia Tai's eyes lit up when he heard about tens of millions of Hong Kong dollars. Nowadays, Yang's mother does not earn tens of millions of Hong Kong dollars a year. If this were true, he would laugh out of his dreams.

And this is all foreign exchange. With this money, Taiwan can introduce more and better advanced equipment.

"If this is really the case, then I would like to thank President Zhou Liang very much."