We are all reborn, who wants to be the richest man?

Time goes back to three days ago.

Li Xiang, the president of Watsons, came to the capital for inspection and received a warm welcome from the city leaders.

This is also what Luo Nianzhong requires. The president of each company cannot be a blind man who only sits in the office. He must spend a certain amount of time every year to inspect the following markets.

Last year, Li wanted to go to Southeast Asian countries. This year, his original plan was to visit the newly opened European and American markets.

But last year's Rabbit data made him temporarily change his mind this year.

In terms of sales and profits, the sales of Watsons' brands are not as good as those in Europe and the United States.

However, in terms of profit created by a single store, or per capita, for many products, Rabbit is three to five times that of Europe and the United States, and in some cases it is even more.

As soon as such data came out, it was difficult for Watson's senior management not to pay attention, so this was the rabbit trip that Li Xiang suddenly changed.

Although Li Xiang is not Luo Nianzhong, Watsons under his leadership is also a behemoth and is now an international retail giant.

Moreover, many of Watson's products do not have much technical content, making them very suitable for investment and building factories in Rabbit. This is why the capital government is so enthusiastic.

When Luo Caishen comes, he always meets with his superiors. It is difficult for them to meet him even if they want to invest.

Li Xiang did not have this kind of treatment, and this gave the city an opportunity. It could be said that he was invited to the guest house as soon as he got off the plane.

Even after repeated refusals, he was inevitably dragged to the wine table, which made Li Xiang experience the Chinese wine table culture.

The result was that Li Xiang woke up only at noon the next day, feeling extremely uncomfortable in his stomach. He had never been in such a state before, and he could not persuade you not to drink.

After getting up and taking a shower, Li Xiang looked at the secretary who came to his room and asked. "Have you notified me about the postponement of the meeting?"

"Notice, I came over in the morning to see you sleeping soundly, so I took the initiative to move the morning meeting to the afternoon. I hope Mr. Li won't blame you."

Li Xiang was amused and joked to himself, "If you can't scream, just say you can't scream. It's useless.

You still make the decision without permission. If you have the courage, I will consider changing your position."

The secretary smiled awkwardly and said to himself, what can I do? You are my immediate boss. I can't say that you are sleeping like a dead pig and can't be woken up. I have no choice but to postpone the meeting, right?

If you have to wear small shoes for me from now on, am I wronged?

Seeing that the secretary was silent, Li Xiang didn't say anything. After getting dressed, he said, "Let's go. It's already noon. Let's try something special in the capital."

The secretary who followed quickly said, "I asked the staff here. In addition to the roast duck and brushed pork on Hong Kong Island, I heard that there is a famous thing called Douzhier here, and there are also some local snacks."

"Really? Then let's go taste it and have a taste."

I don't know what the secretary's expression will be like when the two of them drink the taste of bean juice.

……

In the afternoon, after having an unappetizing lunch, Li Xiang came to Qianmen Street, where Watsons' capital branch is located.

The small building has three floors, with a total area of ​​about 3500 square meters, but not the entire area is an office area.

The first floor is divided into stores for KFC and Watsons respectively, while the second and third floors are offices.

What Watson's executives did not expect was that the Watsons store that was being promoted did not expand due to the booming sales. Instead, the fast food brand next door, which was not highly regarded, had long queues every day. Now, the second floor has been requisitioned and is being renovated. .

Standing next to the window of the conference room on the third floor, looking at the two rows of teams below, Li Xiang not only remembered that Luo Niazhong had won the Asian franchise rights of this brand at a high price against all the crowds.

Now it seems that even if I don't want to admire him, there is still a gap between my group's vision and that of the boss.

He chuckled to himself, turned around and sat in his seat, looking at the heads of the Capital Branch sitting on both sides.

"It's not an option to continue like this. Since business is booming and customers like to choose us, we have to treat them as gods. What's the point of queuing up like this every day?

The weather is getting hotter and hotter, and heat stroke will not be good again.

And I look at the passenger flow, and I’m afraid it will take a lot of effort to renovate the second floor to meet this passenger flow.”

Of course, queuing is a kind of publicity, but if it takes a long time, it also means a loss of passenger flow. Not everyone is willing to wait in such a long line for you.

"Yes, Mr. Li. We have already started to solve it.

We have rented a new store not far away. When the renovation is completed, Watsons and we will move there, and the third floor here will be freed up for KFC, which will take about half a month."

Li Xiang nodded and said, "Arrange personnel to distribute drinks to people queuing outside. This will not only allow them to promote us, but also make our brand more popular."

The person in charge hesitated for a moment and said, "Mr. Li, if this happens, many non-customers will come to queue to receive the goods after knowing the news, which will cause greater costs."

"Then I'll give it all together. Compared to the excess cost, I value the publicity effect more.

And we don’t do this every day, it’s just for this half month, and we can still afford the money.”

Li Xiang made the final decision on the matter, and then brought the topic back to the main topic of this trip to the capital: "The model you mentioned in the report is called..."

"Arctic Soda".

"Yes, it's that Arctic Ocean soda. Tell me about the specific situation."

“Here’s the thing, our drink sales were normal in the beginning.

Suddenly one day a man selling ice-cold sodas from a cart came to the door. Since he started selling ice-cold sodas, the sales of drinks in our store began to decline significantly.

Later I learned that the soda he sold was called Arctic Ocean, and I also found out that this soda was the favorite and most trusted by people in the capital.

I bought it and drank it, it was very unique.”

After hearing the report, Li Xiang remembered the soda bottles he had just seen in the hands of the people queuing downstairs and said, "Go buy a few bottles."

After hearing the order, someone quickly got up and opened the door and walked out.

"Tell me what you know." Li Xiang continued to ask.

“What I know is that this soda is different from the blended drinks we usually drink in that it is not flavored.

I found out that Bei Bingyang uses freshly ground orange jam and substances extracted from orange peels as the main ingredients, and this soda factory has a connection with us."

"Oh?"

Li Xiang did not expect that the Watsons were still connected to the Arctic Soda Drink Factory.

"The two soda production lines currently used by Arctic Soda Water Factory were introduced with the help of Watsons more than 20 years ago..."

As soon as the introduction was completed, the door of the conference room was pushed open, and the employees who had gone out earlier bought the soda drinks.

Li wanted to stop the topic, stood up, took a bottle of soda and drank it.

First I took a big sip, then I tasted it a few times in small sips.

"It's very refreshing, and as you said, it has almost no fragrance. It gives people a very natural feeling and seems healthier."

Putting down the soda bottle, Li Xiang sat back down and asked if he had any thoughts or opinions.

The person in charge of the branch thought for a moment and said, "My opinion is to expand production through acquisition or joint venture."

"Tell me more about it." Li Xiang said with a smile.

“The first is brand value. This brand has been deeply rooted in the hearts of the people and is more suitable for our promotion in Rabbit.

Another point is that there is no such drink with almost no flavor in the world. We can completely build this brand into a healthy and high-end brand and sell it in other countries.

The last thing is uncertainty. If we develop it ourselves, not to mention the time cost, even if we want to squeeze out the Arctic Ocean’s share of rabbits, it will take time.”

Li Xiang was very satisfied with the other party's opinion and added.

"Another point is that if this brand operates well, it can be recognized by other rabbit brands. This is an intangible value."

There are some things that Li Xiang cannot say clearly. This is related to the company's grand strategy and is not something that a person in charge of the capital region can participate in.

However, this time Li Xiang was very satisfied with the ability shown by the person in charge.