We are all reborn, who wants to be the richest man?

Chapter 133 The Development of Disney

After New Year's Day, Luo Nianzhong set off and flew to Beautiful Country.

In addition to inspecting various companies in the beautiful country, the main reason for his trip was the listing of Home Depot and his invitation to attend the inauguration ceremony of the president of the beautiful country.

Home Depot, the company that Luo Nianzhong originally invested US$100 million in, has not managed its development since the investment.

He believed that the two founders, Bernie and Arthur, could do better, after all, they had proven it.

This is also true. After more than two years of development, Home Depot has become one of the top ten retailers in the United States.

There are more than 140 stores in various large cities in the beautiful country, and there are even stores in Canada.

Last year's sales reached US$16 billion. Because of the mainland's product channels, the prices of many things are very cheap and the profits are high.

Not only did they add many customers and become famous, their annual profits also reached US$4.1 million.

Wall Street has long been eyeing this unicorn, but after investigation, they discovered something that shocked them.

That is, 90% of the shares of this company are actually in the hands of the man who makes Wall Street love and hate it.

Why is Luo Nianzhong someone whom Wall Street loves and hates?

Love is because this guy owns a large number of companies that Wall Street covets, so the giants on Wall Street all fawn over him, hoping to get a piece of the pie, just like the Glory game.

As for hating him, the main reason is that this guy is really shrewd and has plenty of money.

It was impossible for them to invest in the projects just developed by the Far East Group. They could only follow Luo Nianzhong to drink some soup and eat leftovers.

Although the soup is seafood soup and the rice is abalone rice, it doesn’t feel like eating meat to feel refreshed, right?

The listing of Home Depot was the result of Wall Street instigating the two founders. Originally they just wanted to test it out, but to their surprise, Luo Nianzhong agreed directly.

Not only did they agree, they also generously provided up to 30% of the shares as tradable shares, which Wall Street did not expect.

Generally, when a company goes public, it will release 20% of its outstanding shares, in order to avoid equity dilution that will seriously affect the founder's control of the company after the company is refinanced.

Listing financing does not end all at once. In the future, companies will sell shares to the stock market many times to raise financing.

Little did Wall Street know that Luo Nianzhong had never thought of controlling this company. Such a company was just for the purpose of binding interests. By the way, he could also reap the wealth of beautiful country investors.

Only if Wall Street can continue to taste the sweetness, will they spare no effort to help him, in order to get a bigger cake in the future.

Since Luo Nianzhong agreed, there was nothing more to say. It was the last word to make money as soon as possible.

Under the arrangement of Wall Street, Home Depot began a series of preparations for listing in the middle of last year, and the final listing time was set for January 1.

The Los Angeles Disney Office Building was Luo Nianzhong’s first stop after arriving in Beautiful China.

As soon as I got to work in the afternoon, Eisner, Welles, and Katzenberg, the three giants Luo Nianzhong chose after joining Disney, were already waiting outside the door.

They are very satisfied with the current working environment. Apart from monitoring the finances, Luo Nianzhong does not interfere in everything. He trusts the three of them very much and lets them play their part.

Luo Nianzhong's only intervention may have been a year ago, when he stopped the construction plan of the island country Disney shortly after acquiring Disney.

At that time, he had the idea of ​​​​the cultural tourism industry and wanted to build Asia's first Disneyland on Hong Kong Island.

Moreover, the later island Disneyland has always been the most profitable of all Disney parks, but most of the equity income is in the hands of the islanders, which is not allowed by Luo Nianzhong.

Therefore, the project was immediately stopped and planned to be started in the 90s or after the Asian financial crisis.

The three people who have no constraints on their work also showed their talents to the fullest. Last year, Disney's revenue got rid of the embarrassment of being at the bottom and came to the fourth place among the seven. It was only a hair's breadth away from Warner, which was third. .

In terms of money, Luo Nianzhong not only paid the three the highest-level manager salaries in Hollywood, but even gave them shares worth millions of dollars when the Honor game was launched.

Although it is a stage, it can be said that they are treated well.

And Luo Nianzhong also promised that once Disney's market value reaches a certain level.

When the company goes public, they will be given original Disney shares, which gives the three even more motivation.

Hollywood now calls the three of them the Three Heroes of the Disney Renaissance, which is a recognition of their abilities.

The three of them waited at the door for a while. The staff coming in and out greeted the three of them, and the three of them responded with smiles.

Within a few minutes, two Rolls-Royces drove over, and Eisner went over to open the door himself.

Seeing that it was Eisner who opened the door, Luo Nianzhong thought of Eisner's daily tribute when he was in Los Angeles last time. Thinking about it now, it still left him a little unsatisfied.

"Boss, welcome to Disney Patrol."

In response to Eisner's respect, Luo Nianzhong got out of the car and said, "You don't have to do this with me, I don't care. I value ability more than respect."

However, I am very relieved and satisfied with your work ability. I still know the names of Disney’s three heroes, otherwise I wouldn’t give you such a big red envelope.”

Luo Nianzhong is talking about year-end bonuses. In recognition of the three people’s contributions to Disney last year, the year-end bonuses for all three of them exceeded US$3 million.

When talking about the year-end awards, the smiles of the three people became even brighter. Wells said, "We are also honored to have such a good boss like you."

"Haha, what's this? Good times are yet to come." After saying that, Luo Nianzhong took the lead and walked in, and the three of them quickly followed.

When they arrived at Luo Nianzhong's office, the secretary brought the coffee and left.

The four of them sat on the sofa and chatted like old friends. Luo Nianzhong also learned a little bit about Disney's current situation and did not give any instructions.

"Boss, Spielberg likes the script outline you sent me. He has already taken over the drama and is improving the script."

"Really? That's really good. I believe he will capture this alien well and it will amaze the world." Luo Nianzhong was also very happy to hear the news.

The script is ET alien, which can be regarded as Luo Nianzhong's inspiration for science fiction movies.

How many people started to understand or even fall in love with science fiction movies through this movie?

It was precisely because Luo Nianzhong liked it that he thought of it one day and wrote an outline. He gave the outline to Eisner and asked him to find Spielberg to shoot it.

Luo Nianzhong knew something about the movie ET. He knew that Spielberg wanted to have an alien friend when his parents divorced when he was a child. It was this idea that gave birth to this legendary masterpiece.

Luo Nianzhong's outline coincided with Spielberg's ideas when he was a child. He decided to direct this movie as soon as he saw the outline.

The actors and crew have been selected and preparations have been completed. What is left now is the improvement of the script, which Spielberg still feels is not perfect.

After the script is perfected, ET will be launched and will be released during the Christmas period this year.

The time is a little tight, but there is nothing we can do about it. This movie is related to the strategic promotion of other brands in the Far East.

That is product placement, and this is a blockbuster advertisement for Far Eastern products.

Even Eisner and the other two people did not expect that more than half of the cost would have been recouped before the filming of the movie started. This also opened up new ideas for Eisner.

After talking about ET, the topic of the four people came to the focus of Disney this year, the Disneyland project on Hong Kong Island.

“Does Disney have any project plans for Hong Kong Island?”

Wells nodded, "The initial plan is to build four themes, Adventure Park, Animal World, Fantasy Park and Cartoon City.

I will personally lead a team to Hong Kong Island for inspection in the near future, and if the land area allows, we will join other theme parks."

This is not bad. The land on Lantau Island is limited, and it is impossible for Luo Nianzhong to replicate the world's largest Disneyland in Orlando.

You must know that the total area of ​​the Disney theme park reaches 111 square kilometers, which is equivalent to nearly % of the land area of ​​Lantau Island.

The Disneyland on Hong Kong Island is now adding a lot of space, and the various theme parks in it are also being developed in a relatively compact manner.

After Luo Nianzhong learned about it, he looked at a few people and said, "The group will not allocate a penny for the construction of Hong Kong Island Disney. You will borrow your own loans to build it."

The three said there was no problem. Disney's current valuation is around US$22 billion. The reason for such a large increase is because of less debt.

Since being acquired by Luo Nianzhong, Disney has gone from being heavily in debt to now having a debt of about 40%, which is now very healthy.

The construction cost of Hong Kong Island Disney is estimated to be around US$4 million and will not exceed US$5 million.

With Disney's current valuation, it would be no problem to borrow $4 million from a bank.

Even if there is insufficient funds, the gap will not be too big and Disney can make up for it itself.

After learning about Disney, it was already dusk when we came out.

Originally, Eisner was planning to hold a party to welcome Luo Nianzhong, but he refused.

Luo Nian had other things to do in the next few days, but didn't have much time to stay in Los Angeles.

However, Luo Nianzhong did not refuse the gift that Eisner was going to give. After all, he couldn't break his subordinate's heart.

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