Special troubles of rebirth

This time it was to discuss company matters, so Wang Yu came to Naixue's headquarters for a meeting.

Wang Yu, Wei Yutong, the operations director, the financial director and other key figures gathered in the small conference room.

Everyone else had seen the data brought back by the operations director, so while discussing some things in a low voice, they were also waiting for Wang Yu to read the report.

"The daily revenue of a single store exceeds that of Starbucks stores of the same level by 45%, and new product market popularity survey data shows that it also exceeds Starbucks. I will not discuss these advantages one by one here!"

After reading the report, Wang Yu put down the report and looked at the people in the conference room who were quiet and said: "I will talk about three shortcomings in it. The first is the issue of visibility. This is an undoubtedly shortcoming and requires a lot of advertising Funds are required, and it also requires a long period of brand management to achieve good results. I have no good solution for this for the time being, just leave it to time!"

After Wang Yu finished saying this, he looked at the other people in the conference room: "Perhaps one of you has a better idea. You can talk to Mr. Wei alone after the meeting. As long as it is feasible, we will definitely think of it." Implement the method!”

After finishing the first point, there was a faint discussion in the conference room, but it fell silent for a short while. Everyone looked at Wang Yu, waiting for him to say the second point.

"The second point is the speed of expansion. There are now nearly 3,000 Starbucks stores across the country, and we only have 100. No matter how high the revenue of a single store is, it cannot offset the disadvantage caused by the size gap, so we will speed up next The expansion of new stores is a top priority and it’s great to have this reflected in the report, and it’s on point!”

Wang Yu first raised his voice and then suppressed: "But don't forget the most important point. Why has Starbucks become what it is now? Let's learn from the past. The template for failure is right in front of you. Expanding blindly without paying attention to details will only reduce service quality. 伱Do you want Nayuki to go the way of Starbucks?"

The director of operations was lost in thought after what Wang Yu said. Wei Yutong raised his eyebrows and said, "Then how do you think we should control the speed of our expansion in the United States? How can we maintain our original characteristics amidst rapid development? , to avoid repeating the mistakes of Starbucks?”

"The dual-post system was implemented at the expense of human resources. The fission started with 100 flagship stores. The first batch was stores, and the second batch was also stores. But by the third batch, there were enough personnel to deal with stores. With four batches, we can open stores at once.”

Wang Yu said confidently: "If we open new stores at the pace of five batches a year, we can open 1,200 stores across the country. If we calculate it based on costs, we will open three batches of stores a year." If we keep the batch pace, we will be able to catch up with Starbucks in terms of scale by the first half of next year at the latest!”

"This most reasonable ratio requires the financial department to do a dual-post model calculation to find out how to achieve a balance between development speed and quality control in the most economical state!"

Wei Yutong also expressed his own opinions and expanded his opinions on the basis of Wang Yu's suggestions.

After discussing this point for more than ten minutes, everyone turned their attention to Wang Yu again.

"The third point is how to prepare for various actions of Starbucks!"

Wang Yu tapped his fingers on the table regularly at this time: "You can say how old Starbucks is in terms of internal management and upper-level decision-making, but they are not blind or deaf. Facing Nai Xue's threat, they will definitely make corresponding measures. Action. I have a feeling that when the number of our stores approaches 500, they will definitely make counterattacks!"

When it came to this, everyone in the conference room, including Wei Yutong, participated in the discussion, discussing how Starbucks would take action and how Nai Xue should respond.

Wang Yu sat aside with a smile and did not put forward his own opinions. He just listened to everyone's discussion with a smile.

Until the end of the meeting, Wang Yu did not speak again.

After the meeting, Wang Yu followed Wei Yutong to Wei Yutong's office. Wei Yutong still had a sad look on his face.

It is indeed difficult to deal with. No matter how bad Starbucks is, it still has such a large presence there. It is also a long-established coffee chain that has been operating in the US market for decades. Once a counterattack occurs, Nayuki will be worried.

There was no trace of worry on Wang Yu's face. He approached Wei Yutong and hugged her gently, reaching out to smooth her wrinkled eyebrows.

"I'm so anxious, why don't you..."

Wei Yutong suddenly paused, because as she was familiar with Wang Yu, she immediately thought of one thing. With this guy's temperament, he must have a backup plan!

"Hurry up and tell me, if you can't satisfy me... hum!"

In private, in front of Wang Yu, Wei Yutong had a tendency to become smaller and smaller.

Wang Yu smiled and kissed the corner of her mouth, and said confidently: "I have a plan for Starbucks!"

"uh-huh?"

Wei Yutong liked to see this little man's confident look: "What kind of trick prevented you from talking about it in the meeting just now, and you had to hide it from the company executives?"

"Actually, this can be regarded as a tact that cannot be put on the table!"

Wang Yu sat on the chairman's executive chair and held Wei Yutong in his arms: "Starbucks will definitely do something in its counterattack: plagiarize and imitate our new products. They now lack the sense of innovation and the original coffee styles are no longer the same. Once again, they are highly sought after by the market, and our new Naixue products are so popular in the market, how could they let them go?"

While speaking, Wang Yu saw a worried look on Wei Yutong's face, and continued: "My strategy is to let them plagiarize, and then when the time is right, I will find a large group of lawyers to litigate with them!"

"what"

Wei Yutong made a surprised sound: "This kind of lawsuit will last for a long time, even if it consumes a lot of time and money, it won't necessarily happen."

"Who said we have to win?"

"."

Wei Yutong fell into deep thought after being asked a rhetorical question by Wang Yu.

Not long after, his face was full of surprise and joy: "Wang Yu, you want to..."

"We currently have no money to advertise across the country, so we can't build our reputation and brand. But Starbucks has a reputation. Once this lawsuit breaks out, people all over the country will be upset, and everyone will involuntarily discover one thing: Starbucks will also plagiarize other people's ideas. And works?”

When Wang Yu was talking about what he was proud of, one of his hands started to string around, while Wei Yutong's attention was completely attracted by Wang Yu's unconstrained strategies, and he was completely unaware of the "danger".

"When the time is right, we will come out with two or three new flagship products. There is no need to say anything more then. Winning or losing the lawsuit is not important. By taking advantage of this opportunity, we can kill two birds with one stone and promote Naixue."

Wei Yutong, who was also excited at first, suddenly froze, and then a blush flew to his cheeks.

The fortress was attacked by Wang Yu. At this moment, his whole body felt weak and he wanted to get angry at Wang Yu. However, the look in his eyes changed, becoming less angry and more charming.

The opportunity was rare, so Wang Yu lowered his head.

For a while, Wei Yutong's chairman's office became quiet again.

"Jingle Bell"

I don’t know how long it took, but a cell phone ringing woke up the lost Wei Yutong.

Wei Yutong was so embarrassed when he woke up that he struggled out of Wang Yu's arms while he was stunned, and fled to one side, glaring at Wang Yu while arranging his clothes.

Wang Yu didn't take it seriously, took out his phone and looked down at the number, then frowned.

How could it be her?

This number has not been in contact with him for a long time, why is it calling at this time?

After answering the call, Wang Yu didn't hear the other person speaking, only the faint sound of breathing.

"Ai Qing, do you have anything to do with me?"

Wang Yu finally relented and spoke first.

"Sister Wang Yu, do you have time now?"

On the phone, Zhou Aiqing habitually wanted to call Wang Yu brother-in-law, but she knew that her sister had broken up with Wang Yu, so she changed the title in time: "I want to talk to you!"

Wang Yu did not agree immediately because he knew that the topic of Zhou Aiqing's chat with him must be Zhou Ziyu.

"I beg you!"

On the other end of the phone, Zhou Aiqing seemed to sense that Wang Yu didn't want to meet, and his tone suddenly became pleading.

"I'm in Wujiaochang. Meet you at Naixue Coffee Shop in half an hour!"

After hanging up the phone, Wang Yu thought for a moment and planned to say hello to Wei Yutong.

Who knew that the door to the lounge was locked.

Wang Yu was stunned, then he laughed and said loudly: "I'm going to leave now. I'll give you a document about the specific operations later!"

Following the sound of leaving footsteps, Wei Yutong, who was leaning against the door, breathed a sigh of relief.

"enemy!"

After spitting, Wei Yutong turned to the shower room to wash up.