I stole someone else's ticket to rebirth

Li Yang relaxed at home for a few days and then started working.

In mid-July, he officially began the last season of his professional career.

He started from the first game of the summer season and participated in the whole process.

This is his third year participating. The first year was to increase the popularity of the entire event, and he successfully brought the popularity of the event to a phenomenal level.

The second year was to stabilize the entire event, and the goal was also achieved. Currently, the PlayerUnknown's Battlegrounds brand has an annual revenue of more than 20 billion yuan, and Aurora Studios has an annual revenue of more than 30 billion yuan.

This is still a relatively restrained result. Bai Qing has never let go of the in-game pay-to-win projects, and mainly relies on hard work and luck.

Some people are lucky enough to use game coins to draw a rare skin, which is immediately bought by countless rich people for hundreds of thousands of dollars.

This kind of news is very common in the game PlayerUnknown's Battlegrounds.

Only when there are more civilian players can the rich players feel superior and the entire ecosystem can be balanced.

There is no essential difference between games and life. The sense of superiority in life is supported by ordinary players.

Without civilian players, no matter how rich they are, they won’t know who to show off their superiority to.

Once all the civilian players are driven away, this game will soon be obsolete.

Therefore, civilian players must be given some opportunities. They can either become rich overnight or accumulate account wealth bit by bit through hard work. They absolutely cannot have no luck, have no use for hard work, and be beaten by various plug-ins to the point of being unable to take care of themselves.

After four years, the number of users of this game worldwide has reached nearly 200 million. Li Yang feels that as long as Bai Qing does not make any mistakes, this popularity can be maintained for another four to five years without any problem.

In fact, he knew that there would be no more phenomenal games like this in the next seven or eight years. Genshin Impact, which is currently in internal testing, can be considered a phenomenon, but there is no competition in events, and the overall competitiveness is not strong.

So, this is the best chance for PlayerUnknown's Battlegrounds.

Before the next phenomenal game comes out, you can reap the fruits of the market without any competitors.

For PlayerUnknown's Battlegrounds to be successful, the right time, right place and right people are all essential.

The domestic Knives Out and Penguin's own Ring of Elysium have failed to become competitive.

The main reason is that Penguin Games was dragged down by Bluehole. We have always hoped that Bluehole's PlayerUnknown's Battlegrounds could pass the review, but after so many years, it has not been successful.

Even if they made a mobile game based on PlayerUnknown's Battlegrounds, it still couldn't pass the review in China. The mobile game market was directly taken over by PlayerUnknown's Battlegrounds. Their two mobile games, PUBG Mobile and Army Assault, both suffered losses due to failure to pass the review.

Aurora Studio’s mobile game hasn’t started to require in-game purchases yet.

Now we are in the stage of accumulating users, and if we really start to develop it, it will be much more powerful than the PC game.

Regarding the vehicle spontaneous combustion incident, the results were not announced until the end of July.

This is a man-made incident, and the process of investigating and collecting evidence is very long. The car owner has not been very cooperative.

It was not until the end of August when the court announced its verdict that Li Yang took out the notice.

"Don't talk about big companies putting pressure on people. If everyone doesn't believe this, then I have nothing to say. This accident was a self-directed and self-acted scene. All the evidence can stand the test, and the chain of evidence has formed a closed loop. The company's legal department has sued the car owner. I hope everyone can be a law-abiding citizen and not go to extremes for some petty gains and put their lives at risk."

It is not clear which car company did this. Big car companies generally do not do this kind of thing personally and they usually find an agent.

This kind of thing is difficult to investigate, and there is a lot of resistance from all sides, so it is difficult to ultimately direct the fire to other brands.

However, there is irrefutable evidence that the car owner accepted the money, and what awaits him is not only imprisonment, but also a huge claim from Jiying Automobile.

This incident caused great damage to the company's brand, and the interview videos that the car owner swore to accept became evidence for claims.

"By the way, I will personally monitor the media that started the trend. If anyone does not forward the article, I will write it down in my notebook. As I said before, if there is a problem with the product quality, we will refund one and compensate three at any time. We are responsible for our products, and we will not be polite to those who slander the company.

Jiying Auto has never bought any advertisements in any media except myself. We only focus on making our own products and have no intention of competing or comparing with other brands in the media. If you don’t like it, you don’t have to buy it. The choice is yours. Please don’t treat us as enemies, because you don’t deserve it! ”

Li Yang could probably guess which car companies they were.

Or it could be several new domestic forces, but Jiying Automobile put them into hell mode right from the start.

Or it could be the traditional BBA, Jiying Auto has seized their market.

Those old foreign car companies have ridiculously high annual marketing expenses, so it is not surprising that they use any means.

It shouldn't be the case with those old domestic companies, as Jiying Automobile has no competitive relationship with them. Li Yang has never touched a car under 300,000 yuan.

Li Yang's warning to the media was not just empty words.

Three days later, Li Yang took a look and found that almost no media followed up on this incident. Those media that had led the trend at the beginning seemed to be blind.

So he sent a list to Xiangnu.

"All the media accounts on the Kuaipai platform have been restricted and have been commented on by robots, especially this Xinjing News! They directly deducted the account traffic points to the lowest level for me, and asked them to recharge to increase the traffic points. After running for two days, they found an excuse to deduct the traffic points from me!"

Li Yang is still afraid of them?

Now is the era of electronic media, and Kuaipai has nearly 100 million users across the country, making it a platform that all media value.

The flow is completely restricted for you!

As for the reason? It's easy to find.

Among the ten news items released by those media, at least eight are sensational. In order to attract attention, they don't even care about the facts and exaggerate as much as possible.

The platform even reserves the right to sue them.

The main reason is that it is troublesome to sue, and those who play with the media are shameless.

Go to other platforms? No problem. Kuaipai has its own news section, which can just divert this part of traffic.

……

After receiving the report from his subordinates, the director of the integrated media department of Xinjing Daily did not take it seriously and felt that Kuaipai would not dare to do so.

As a result, after a few days, they were confused.

When a piece of news is released, there are only a few dozen views, and the number of likes and comments is almost zero.

Not only that, they are also losing followers like crazy.

From more than six million followers, it dropped to just over five million in just a few days.

The remaining five million fans are almost all zombie fans, and the number of active fans is almost gone.

They sued Kuaipai for malicious suppression, but Kuaipai ignored them altogether. All the related content published was restricted or even directly blocked. No one on Kuaipai knew about this.

Some media disappeared quietly, so naturally no one cared.

Therefore, Xinjingbao can only publish related content on other platforms, such as Douyin and Kuaishou, but they dare not provide traffic to them.

Providing traffic is equivalent to directing traffic to Kuaishou, and platforms of the same type are in competition.

For platforms of the same type, unless they can defeat the other party with one blow, the competition will be carried out in private and will never be brought to the surface.

Especially now that Kuaipai is large in scale and has high-quality users, the most important thing is that it has money.

The share of revenue that Kuaishou gives to creators is too high, which is something other platforms cannot afford.

Many big internet celebrities have signed exclusive agreements with Kuaipai, which puts the other companies at an absolute disadvantage in content competition.

In particular, the detailed explanation of the self-media track by self-media mentor Jiang Banxia has almost become a career guide for Internet celebrities across the Internet.

Even though some internet celebrities have been poached at high prices, they still think that Kuaipai is the holy land of self-media, and other places do not have enough respect for self-media creators.

After much difficulty in coming up with a plot, it will be stolen and remade immediately after it is performed. However, because of the previous foundation and the market verification, the remakes have even higher traffic than the original ones.

As a result, not many people are willing to truly engage in creation.

It’s different in Kuaishou. The first release has an advantage. For remakes, 20% of the profits must be given to the first release.

If it is a remake but it is not marked in the background, no matter what account it is, it will be restricted and fined.

Other platforms that want to steal Snaps will also be sued, but the boundary is more vague and the final benefits are not that great.

Therefore, a large number of media companies emerged on other platforms to take advantage of Kuaishou, specializing in doing this kind of unclear business and moving the content of Kuaishou over.

On other platforms, there are more and more people like this, and the innovation ability is naturally getting worse and worse.

Anyway, Kuaipai is busy with lawsuits every day.

There are tens of thousands of lawsuits involving secondary creation of film and television, and even more cases of content infringement.

Slowly hit...

Kuaipai’s legal department has unknowingly become the largest department.

Xinjingbao is confused.

The director of integrated media was extremely worried and vowed to fight to the death with Kuaipai!

When did media professionals get bullied to this extent?

If nothing else works, then go through traditional channels, such as official accounts, apps, or even offline advertising and print media.

Unfortunately, the influence of those channels is too weak. Even though they cried about being victims every day, they did not cause much waves in a short period of time. Instead, they spent a lot of money.

If you spend money, you have to make money. Hurry up and find your American daddy to take on some tasks and discredit some domestic policies and companies.

……

In mid-September, Xiang Nu invited Li Yang to dinner and said calmly, "Do you know how busy the company's legal department is right now? There are more than 100,000 infringement cases alone, and the amount of compensation is as high as 90 billion."

Those companies will definitely not give it, and will most likely push it directly to users.

However, some users have illegal accounts and some even use foreign identities, making it extremely difficult to claim compensation.

"Unless their platform goes bankrupt, we will continue to sue them. This will also help us to cultivate more talents in our legal department."

"They are all doing odd jobs. With our recruitment, the employment pressure of law graduates is gone."

"That's good, every industry has its own meaning."

Li Yang didn't care much about this matter.

He also knew that the compensation would not be much money and would not cover the expenses of the legal department.

Capital has always been unscrupulous in making money. What about infringement? They don't care at all.

What violation? We are not on the same page with the user, so it is the user's problem. We just need to block the other party's account as soon as possible.

They are all non-stick.

If others don't file a lawsuit, they will pretend not to see it. But if others file a lawsuit, they will start to deal with it reluctantly.

You might even be able to confiscate the money in someone’s account, which is equivalent to getting free traffic for a period of time.

Xiangnu felt that Li Yang was really generous. He was strict with his own company, but not so strict with others.

If it weren't for this guy's messy private life, he really deserves to be called a gentleman.

"To be honest with you, Kuaipai is still a long way from profitability. Live streaming is popular on other platforms now, and it is a very important means of monetization. Are we really not going to follow suit?"