From abandoned baby to CEO
Chapter 1459 Seizing Business Opportunities
The next day.
Reports on the completion ceremony of Xuehua Company's National Games project appeared everywhere in the news media.
Quancheng TV station reported the event in full, and the capable Sun Xue came into the sight of Quancheng citizens.
In front of the camera, she generously and confidently introduced the overall picture of the stadium to the leaders.
She had a loud voice and always had a faint smile on her face. Her thin body seemed to contain huge energy.
The citizens of Quancheng also saw the full view of the stadium for the first time through television cameras. Many people were shocked. They did not expect that such a third- or fourth-tier city could build such a high-level competition stadium.
As the camera moves, the stadium named after the Heart of the Spring displays exquisite design concepts and an artistic atmosphere full of modern architecture.
Especially when the citizens saw the athletes' village with its elegant environment and modern functions, everyone was dazzled.
In their opinion, only the big cities in China can afford such a big investment, but they didn’t expect that Quancheng City could also do it.
This really overturned their previous cognition.
What they didn't expect was that such a masterpiece was created by a small and unknown company like Xuehua Construction.
Quancheng Daily even reported the project completion ceremony on its front page with a headline titled "Proud! This is Xuehua Speed!"
The first congratulatory call came from Boss Liu, with a hint of excitement in his voice:
"Sun Xue, you're on the news! You've really brought honor to our Liu family! This morning, I just turned on the TV and saw the news report about the stadium's completion ceremony. I didn't feel anything when I was there yesterday, but watching it on TV, I was suddenly shocked!"
Sun Xue joked, "Dad, did you see yourself on the TV news?"
"No, they looked around but didn't see me. The cameras were all given to you and those leaders. I've never been on TV before. If I had known, I would have squeezed in front of the camera and asked those reporters to interview me. I would have volunteered to say I was your father. How honorable that would have been... hehe..."
Sun Xue said seriously, "Dad, don't you just want to be on the news? That's easy!"
"How do we get in?" Boss Liu asked in confusion.
"Aren't you and Auntie going to hold your wedding on the day of the National Games opening ceremony? I'll try to arrange for reporters to cover it, and you'll be on the news then, right?"
"Sun Xue, are you really planning to hold a wedding for us?"
Sun Xue said decisively, "Of course! Do you think I'm lying to you?"
"No...why not? We all know it's not easy for you. We're both so old now, it doesn't matter if we have a wedding or not. We can save the money if we can, and then we can just take wedding photos."
"Dad, don't worry about the money. Aunt Zhu is so good to you, don't you want to give her a surprise?"
"Yes, of course I do."
"That's right, the wedding is the biggest surprise for her. You can't go wrong by listening to me."
"Oh... then I'll listen to you."
While the two were talking, Sun Xue's phone kept flashing as calls kept coming in.
"Dad, it's settled. You can take some time to take wedding photos now. I'm going to hang up first. I have a call..."
Boss Liu said happily, "Okay, okay. By the way, Sun Xue, will you come back for dinner tonight? I'll ask your aunt to stew some pork ribs for you to help you replenish your body."
"Dad, okay, I'll come over when I'm done with my work. I'll hang up now."
After hanging up the phone, Sun Xue was busy answering various calls.
Some of these calls were from people congratulating her, and some were from reporters from major news media outlets, all wanting to schedule exclusive interviews with her.
The rest were calls from various companies, most of which were local to Quancheng City. Of course, some were from other cities in the province.
Without exception, they all consulted Sun Xue for cooperation, hoping to become the title sponsor during the National Games and use it to promote their brands.
It took her a full two hours just to answer the above call.
She responded to each of the sponsors who wanted to cooperate.
She has no experience in how the National Games sponsorship works.
When she thought about the fact that Wang Ke had talked to her about this issue before, she immediately rushed back to the company and discussed the matter with Wang Ke in the office.
"Mr. Wang, I received almost twenty calls from sponsors this morning," Sun Xue said complacently.
Wang Ke smiled faintly. "I didn't expect the completion ceremony to receive so much media attention. You've become famous, and your company is also well-known. It's not surprising to have over 20 sponsors calling you. If nothing unexpected happens, there will be a long line of sponsors looking for cooperation with you during this period."
"So what should we do next?"
Wang Ke pressed on, "Has any news media called you requesting an interview?"
Sun Xue nodded. "Yes, the TV station, newspaper, and several important media outlets in Quancheng City have all called, hoping to schedule an interview."
"That's great!"
A hint of surprise flashed in Wang Ke's eyes:
"This is a great opportunity to promote your brand. You must seize this business opportunity. Now you are not only the chairman of Xuehua Company, but also a shining star. You must maintain this popularity and accept news media reports and interviews.
Then, we will set up a public relations department to specifically negotiate cooperation with sponsors. You can leave the cooperation matters to me, and you can just focus on external publicity during this period."
Sun Xue naturally understood the importance of taking advantage of the opportunity for publicity, but Wang Ke’s thinking was clearer than hers.
"Sponsors are one of the important sources of income for our project, and of course there is also subsequent ticket revenue. We also have a lot of work to do next, including developing a series of derivative products for the National Games..."
Sun Xue discovered that Wang Ke was more experienced than her in project operations.
Wang Ke suddenly remembered something and said seriously, "The provincial leaders are very satisfied with the project this time. You must seize this opportunity and immediately apply for government financial subsidies and special funds. We must strive for all favorable government policies."
The two of them talked about the project for an entire afternoon, and Sun Xue then realized that project operation is also a profound subject.
Wang Ke’s idea was simple: to take advantage of this opportunity to allow the project to maximize profits for the company.
Just three days after the project completion ceremony, Sun Xue received a call from Vice Mayor Wang himself.
Deputy Mayor Wang on the other end of the phone said in a serious tone:
"Xiao Sun, you and Mr. Wang, please get ready. Tomorrow morning at 10:00, you will accompany me to Licheng Group..."
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