The world of Chinese style creates a prosperous era for girl groups

The original five mentors of the girl group training variety show "Competition 100" include the music director and album producer Wei Zai, a dance teacher, a composer, and the first-generation girl group member Zeng Jingyi, as well as the program planner Tian Danni herself. It can be said that everyone is very professional, but they belong to different fields.

Now Zeng Jingyi has become Xia Haoyang, which means that there is no current or former member of the girl group among the five mentors.

Teacher Liu Ming is the chief composer of Chiyo Records. After Xia Haoyang was not invited, Director Tian invited Liu Ming as a replacement. Now that Xia Haoyang has returned, Liu Ming cannot be driven away, but Director Tian thinks that one of the five mentors should be a member of a current or former girl group, so after weighing the pros and cons, she decided to give up her mentor position and invite someone else.

"Director Tian, ​​a man claiming to be the CEO of Stone Records called the front desk and said he was looking for you. Do you need me to transfer you in?"

"I'm so sleepy, someone send me a pillow. Come in quickly, Line 1." Tian Danni was flipping through the contacts on her phone, trying to find Mr. Duan from Stone Records.

"Is that Mr. Duan?" Director Tian took the initiative to greet him warmly.

"No, it's me, Old Zhang. Director Tian is so busy that he can't even recognize my voice."

He is Vice President Zhang of Stone Records who speaks in a carefree tone. Although his appearance gives people a rough and casual feeling that he doesn't care about anything, he is actually a very meticulous person.

"Of course I can recognize Mr. Zhang's voice. I'm sorry, I was misled by the secretary just now. In fact, I just happened to have something to talk to Mr. Zhang about."

"You have something to ask me too. That's great. Go ahead and tell me first."

"Mr. Zhang, does your company's singer Lin Yang Huiyun have any schedule recently? Can you arrange for her to be a mentor in my new variety show "Competition 100"? "

"Yes, yes, yes. Look at what you said. It must be possible. Director Tian's program can definitely be arranged."

"Thank you so much, Mr. Zhang. Lin Yang Huiyun has become very popular in recent years. It is an honor for our program to have her as a mentor."

"It's just so-so. Speaking of girl groups, Xia Haoyang's Tara is the most successful. They even sang the theme song for the Olympics. This is terrifying."

"Yes, being able to sing the theme song for an Olympic Games held in a foreign country is indeed a source of pride for us Chinese musicians."

"I heard that you invited Zeng Jingyi before, but now Xia Haoyang himself is the mentor. Is the reason Zeng Jingyi is pregnant?"

"Haha, the news of Ms. Zeng's pregnancy should be known to everyone in the industry. Mr. Xia's studio has not blocked the news, but it has not been made public yet."

"So you invited Lin Yang Huiyun to be your mentor. Great, great. Let me tell you, if Xia Haoyang is the mentor, the show will get more attention, which will be more conducive to the promotion and distribution of your show."

"I know, and thank you Stone Records for supporting our show."

"Speaking of support, we plan to send a few more players over to participate in the competition."

"Do you have any other contestants?"

"Let me tell you, these guys are amazing. They were promoted by our company as a group and have already debuted in Japan, but their market performance was not ideal, mainly because there were no songs that suited them. However, their basic skills are top-notch. Now I have them retrained and have them come to your show as newcomers to learn again and see if they can make a breakthrough."

Ever since hearing that Xia Haoyang would be in charge of Tian Danni's girl group development variety show "Competition 100", various music companies have rearranged the trainees.

At the beginning, when Tian Danni contacted various companies, she was only interested in promoting young people who had not yet debuted but were preparing to debut, and the number of people promoted by each company was not large.

But as the news that the mentor had changed from Zeng Jingyi to Xia Haoyang spread throughout the music circle, each company solemnly recommended their outstanding talents. They also disbanded some girl groups that had debuted but did not develop well, and re-arranged them to this program under the name of individuals.

Director Tian Danni now receives calls every day from music companies requesting additional talent.

"We are very happy to get the support from Mr. Zhang. It is a good thing that more high-level contestants can ensure the quality of our program. But the number of applicants may be a bit too many now. Mr. Zhang, maybe we will arrange an audition at that time. Anyway, the total number of participants will not change to 100."

"I understand, I understand. The audition mechanism is correct. There is no problem. They were selected because of their ability. If they can't even make the 100-person list, what are they doing as idols? They should just go home and get married."

"Thank you for your understanding, Mr. Zhang. In that case, you just need to come at the agreed time. We will arrange for someone to pick you up at the airport. I will have our staff contact your people to arrange for Miss Lin Yang Huiyun's tutor contract."

"Okay, okay, let the people below do these small things, that's it."

"That's all, Mr. Zhang, let's get in touch later."

This is the chain reaction brought about by Xia Haoyang joining the program team.

First of all, different music companies attach different importance to this program. Now each company is promoting the most outstanding and high-level trainees who have already debuted and are now returning to training and hoping to become popular again.

The enrollment in several music schools was also very popular, especially Xia Haoyang's alma mater, Yancheng Conservatory of Music. There were more than 100 applicants for Yancheng Conservatory of Music alone.

The third aspect is advertising investment. Originally, the program team only attracted seven advertisers, and the main advertiser's sponsorship fee was only 40 million. Of course, for a brand new variety show, the advertising fee is not low, but now the sponsorship fee has increased to 150 million. More than 20 advertisers have signed contracts, and new advertisers are being contacted. The total advertising investment for the program has exceeded 800 million.

As a brand-new variety show, it has raised 800 million yuan in funding in its first season, which is a miracle in today’s TV industry. After all, this is no longer the best era for TV advertising media. . .

It was also because of Xia Haoyang's joining that Tian Danni planned to move the program production to Yancheng.

It was originally planned to produce the entire program in Shashi, and the venue and environment for arranging 100 trainees would be set up in Shashi Xinan Satellite TV’s own Media College.

Now that there is no shortage of funds, Tian Danni placed the entire program production team in the Xinan Satellite TV studio in Yancheng, and then Director Liu, the person in charge of Yancheng, cooperated in the production of the entire program.

It is said that the high-profile Director Liu has booked an entire five-star hotel near the Yancheng studio as temporary residence for the contestants, mentors, and some guests of the program team. This will last for three months. It has to be said that this is really a big deal.

All these preparations were completed in an orderly and efficient manner in a very short time, reflecting the professional control capabilities of Xinan TV and Tian Danni herself. Now everything is ready, only waiting for the east wind.