The world of Chinese style creates a prosperous era for girl groups

Xia Haoyang is not a picky person.

Everyday clothes are very cheap, mostly clothing from the family business Xia's. T-shirts, polo shirts, work shorts, and canvas shoes are only three figures at the most expensive.

The only thing about his sunglasses is a luxury brand, but it was a birthday gift from Zeng Jingyi, and he himself didn’t know how much they were worth.

But the effect of wearing expensive sunglasses and cheap sunglasses is completely different, so Xia Haoyang quite likes this pair of sunglasses and wears them almost every day.

Today, Han Xiyu and Tianci accidentally discovered the value of expensive sunglasses, so they decided to get a pair for fun. After all, they are not short of money.

Xia Haoyang was not interested in continuing the conversation about sunglasses with them, so he returned to the office and just received a call from his cousin, Li Yuye, the head of the Li family.

"Uncle, you are the second in command of the Ministry of Culture. What does this tariff war have to do with your Ministry of Culture?" Xia Haoyang asked.

"So you are a pig, a rotten wood that cannot be carved. How come you don't have any business sensitivity at all?" A sigh of disappointment came from the other end of the phone.

Xia Haoyang smiled awkwardly, luckily no one saw it.

Another voice came from the phone: "Today, the National Film Administration announced that it would reduce the import volume of American films. This is trade, but it can also be considered a cultural industry. If it involves culture, then it involves ideology. In other words, the tariff war has transitioned to a cultural war."

"I see." Xia Haoyang apologized with a cautious smile.

"In addition, the Ministry of Culture and Tourism has also issued a risk warning for traveling to the United States, reminding Chinese tourists to be cautious when traveling to the United States, which shows that the tariff war has also had a certain impact on cultural exchanges and tourism activities."

"That is, that is."

"It's your head."

Xia Haoyang was confused. Why were you scolding me again?

"You didn't feel the profound meaning I wanted to say?"

"Is there any mysterious sound?" Xia Haoyang asked stupidly.

"No, how can someone like you become the richest man in China?" Li Yuye lost his temper.

Xia Haoyang said awkwardly: "Uncle, I am no longer the richest man, and I am far from being a real business tycoon. I know my own business, so please don't tease me. I don't know much about business."

After hearing what Xia Haoyang said, Li Yuye also quieted down and stopped complaining.

Xia Haoyang has never acted like a rich man, nor has he ever said that he is good at business. After becoming one of the richest men in China by chance, he has never thought about investing or engaging in any business activities. He still stays in the entertainment industry, continues to write songs and scripts, and only focuses on things that he is good at.

This shows that Xia Haoyang is a self-aware person.

As the saying goes, "It is precious for a person to know himself." Calling self-knowledge "precious" shows how difficult it is for people to know themselves; calling self-knowledge "wise" shows that self-knowledge is a manifestation of a person's wisdom.

Appreciating a wise, knowing those out.

Self-knowledge actually means that one can understand oneself, know oneself, and control oneself. ?

Thinking of this, Li Yuye's tone softened. "Since the country has stated that it will restrict the import of American blockbusters, then it will really restrict them. This will give domestic films more opportunities. As long as the quality of the works can be guaranteed and the audience likes to watch them, you can also make more money. Next, the Ministry of Culture and related departments will launch some protection and promotion activities for excellent domestic film and television dramas, and will use official platforms to promote excellent domestic films. For example, relying on the opportunity of the Belt and Road Initiative, we will spread excellent domestic film and television works to relevant countries."

"This is a good thing. Let's promote it first. It can be considered as our cultural invasion..."

"Invasion, that's cultural communication, do you know how to use the right words?"

"Yes, yes, my cousin is right. It's about communication. We are spreading culture." Xia Haoyang nodded and bowed on the other end of the phone.

After a pause, Li Yuye said again: "I'm calling you today to tell you that the three TV series you wrote, "Drunk City Woman", "Reply 1988", and "Squid Game", as well as five movies including "Phantom Driver" and "My Sassy Girl" have been selected as excellent domestic film and television works, and will receive the first batch of opportunities for external publicity and promotion from our Ministry of Culture."

"Thank you for your help, uncle. Thank you, uncle."

"To be honest, this matter is not really my help. It's because your own works are of high quality, popular among the people, and well-received. These works were recommended by other staff members. I hope you can continue to work hard. Haoyang, don't underestimate the spread of cultural awareness. Isn't the universal values ​​of Americans and their personal heroism promoted to the world through film and television works? Then why can't we rely on film and television works to promote our Chinese values?"

"My cousin is right. I know that Chinese online literature and animation or comics adapted from online literature are also very popular abroad. In many countries, it has also triggered a Chinese-style cultivation craze. This is actually cultural communication. Don't worry, cousin. I will create more film and television works and music. I can't say about commercial benefits, but I will try my best to do my part in cultural communication."

"The commercial benefits are obvious. my country now has more than 9 screens in cinemas, and the number of moviegoers will exceed 2028 billion in 10. Last year, China's total box office revenue reached 425.02 billion yuan, ranking second in the global film market. Since the beginning of this year, box office revenue has exceeded 250 billion yuan, ranking first in the world, and the development momentum is very strong. And the value of our market is not only reflected in box office revenue..."

"Yeah." Xia Haoyang was listening carefully.

"Take popular domestic films such as "Nezha: The Devil Boy Conquers the Dragon King" as an example. Its peripheral derivatives, cultural and creative products, offline exhibitions, IP licensing, etc. have formed a complete ecosystem, frequently appearing on social media hot searches and achieving high conversion. In cities such as Yancheng, Shanghai, and Shashi, movie-themed exhibitions, IP pop-up stores, and derivative blind box economies have shown a sustained hot consumption boom. Many cities have also launched cultural tourism routes centered on domestic animation or historical films, driving in-depth cultural consumption beyond watching movies."

“Movies are no longer just something to watch, but have expanded from the cinema to social interaction, consumption, and lifestyle, becoming a part of the spiritual aesthetics of the younger generation.

Look at Hollywood. In addition to box office revenue, movie derivatives, brand cooperation, theme parks and other related industries also attract the interest of global consumers. Disney has built theme parks in Shanghai and Hong Kong, and Universal Studios has successfully operated in Yancheng. These all show that the US entertainment industry has long regarded these industries as important fulcrums for global layout. In Yancheng Universal Studios, IP scenes such as "Harry Potter" and "Jurassic World" have become popular check-in spots for tourists; Shanghai Disney has long been one of the most popular parks in the world. And this is the direction you want to develop in the future, and it is also your opportunity. "

"I understand. I totally understand." Xia Haoyang nodded seriously.