Mobile phones are connected to the future, so why not go bankrupt?

Shengjing Company's sudden price cuts across the board were considered major news both inside and outside the industry.

But this did not please consumers:

"What's going on? I just placed the order yesterday, but now I'm counting the money and I've lost over a hundred dollars!"

"It's like a major earthquake in the industry. Did something serious happen at Shengjing? Otherwise, it's incomprehensible."

"What's so hard to understand? Just look at their financial statements and you'll know. If they don't save the world, Shengjing will not be able to maintain its position as the leading big brother."

"What? What? Where did this gossip come from? If you spread rumors, be careful or the legal department will sue you for defamation."

"My cousin works in operations at their company. It's absolutely true. I heard that they were suppressed by the Lu brand."

"Lu's? This brand hasn't collapsed yet. Wasn't there a rumor that the additives were carcinogenic and toxic? There are still people buying it."

"The person above shouldn't talk nonsense. How many big Vs have been sent in recently? I heard that Shengjing Company hired them privately. Tsk tsk, you end up losing more than you gain."

"It has come to this, Shengjing Company is really embarrassed." "That's right! I work in this company, and this is not the first time they have punished their peers. But in the end, they didn't kill their peers, but they got killed first! I won't say any more, I'm still working on my resume and looking for a job."

"According to rumors, this is only the first round of price reduction notices, and there will be more to come. Shengjing is going all out this time, and will die if it doesn't succeed."

"Then I'll return the product right away. Maybe it will be cheaper later..." Huo Ru'an, chairman of Shengjing Company, gave the order personally for the purpose of promoting sales, but the promotion did not happen. Instead, because of the price reduction news released outside, the usual customer groups are waiting and watching, fearing that it is not worth buying now.

I never considered that the current price is about 70% of the previous price.

It’s not just the target customer base that’s waiting and watching.

Even Shengjing Company's former partners became hesitant.

Even previous orders would rather pay the penalty than buy at a high price:

"Your Shengjing Company suddenly cuts prices, which puts us dealers in a very passive position."

"I'm sure the stock won't sell at the original price. If I lower the price along with you guys, I'll go bankrupt with you!"

There is no logic in buying high and selling low. Shengjing Company will have to bear the loss on its own.

As a result, before Shengjing Company's marketing revenue took off, it was hit by a wave of returns.

With Lu's quality in the front and Shengjing's low-price promotion in the back, the already squeezed market is becoming increasingly difficult for peers to survive.

Followed by.

The two food companies, Meizida and Qianwei, could not withstand the sales pressure and began to join Shengjing Company's low-price promotion strategy.

Such industry news is nothing short of an earthquake. Lu's Food Factory was also hit by market pressure. The first to be affected were the distributors who had just signed contracts with Lu's.

Although the payment had been made and the contract had been signed.

But everyone was still obviously surprised by the courage of Shengjing, Qianwei and Meizida:

"A leading enterprise like Shengjing Company has taken the lead in lowering prices. Why doesn't Lu's company cooperate and lower prices as well?"

"If the price remains at the current level, the product will be outsold by other brands."

"It definitely won't work at the original price."

"Yes, can we get a discount on the wholesale price?"

Wang Wei is usually very busy, and now she has to deal with these dealers. She is really a little impatient.

Although it is a good thing to cooperate with dealers, this "good thing" always goes wrong, and Wang Wei even wonders if she is in conflict with them.

However, Lu's Food Factory has also responded to Shengjing Company's price reduction notice, and this matter is not decided by Wang Wei alone.

She motioned for everyone to be quiet:

"That's right, Mr. Lu from our group has also learned about this matter and has issued a final notice."

"Our CEO Lu has already heard about Shengjing Company's price reduction announcement, but as everyone knows, we have no plans to join the market in reducing prices across the board."

"Mr. Lu also understands that no one wants to see such an emergency, so those who have signed a contract before can also cancel the contract within seven working days."

"After all, the goods haven't been shipped out yet, so we understand each other. As for the penalty, let's forget about it this time."

Following Wang Wei's words, the whole audience was in an uproar.

Not only did Lu's Food Factory fail to adapt to the current market, it also failed to unify the price reduction process.

We even took every aspect into consideration, in case the dealers were unhappy and tried to breach the contract but did not want to pay the penalty.

Now they don’t even want the penalty for breach of contract, which shows that they are clearly planning to terminate the cooperation with these fence-sitters.

The Lu's Food Factory agreed so readily that some people who had been ready to make a move were a little overwhelmed.

Everyone looked at each other.

I was already somewhat tempted, and now that Lu has given the go-ahead, there's no reason not to terminate the contract, right?

It all depends on who can’t hold back and jumps out first.