I am Li Shen and Li Shimin, the free kings of the Tang Dynasty

In a hospital room, Li Shen was fast asleep on his bed, while a small figure was lying by the window not far from him, basking in the sun.

The windows have been replaced with clear glass, and the temperature inside the room has increased.

Li Shen knew, of course, that sunbathing through glass wasn't very effective; Huolong had already mentioned it in the comments section.

Li Shen had no choice. Although it was early spring, the weather was still cold. If he went out to sunbathe at this time, he would freeze solid in no time.

Even if the effect is not good, it still has some effect, right?

"Your Highness, Your Highness." In his sleep, Li Shen was transporting gold bricks out of the imperial treasury one cart after another. Just as he was about to count them, he heard someone calling him. He opened his eyes and found that it was Chunxiang.

"Think about it, do you know that I was about to become rich just now?" Li Shen said regretfully.

"Your Highness, it's time." Chunxiang didn't respond to Li Shen's words, but said directly.

"Time is up?"

Li Shen immediately sat up, then went to Xiao Wu's side and wrapped him in a blanket.

Each session lasts 15 minutes, and you sunbathe several times a day.

Li Shen was still a little sleepy after handing the child over to the wet nurse.

"Your Highness, Manager Wang and Chief Secretary Wang have arrived."

A maidservant reported this from outside the door.

"Take them to the study," Li Shen said, stretching his limbs.

Inside the study, Wang Hongfu and Wang Xuance bowed to Li Shen as he entered, and Li Shen waved for them to sit down.

"So, what brings you here at this hour?"

After Li Shen sat down, he asked directly.

"Your Highness, the preparations for the white rice are complete. Your Highness, please set a time and we will officially begin selling the white rice."

Wang Hongfu was the first to report this.

"Have you finished making all the posters and newspaper ads I asked you to?"

Li Shen picked up his teacup and took a sip of tea.

"It's all done. Everything was done according to the prince's requirements. The poster made by the painter in the prince's mansion is so lifelike, it's life-size. From a distance, you could even think it's a real person."

Wang Hongfu couldn't help but praise the team of painters that Prince Ji had assembled, saying they spent all their time practicing realistic painting.

I originally thought it was just Prince Ji's leisurely pursuits, but I never expected it to have such an effect.

The portrait was drawn exactly like Sun Simiao.

"Alright, let's start selling in three days. Don't sell in large quantities yet; let's see how things go first. Just say that the Prince Ji's mansion has gained a new bride."

I'm in a good mood, so I'm offering a special discount: white rice is only 100 coins per bushel.

no."

Li Shenggang had just finished speaking when he suddenly contradicted himself.

"The name 'white rice' is not good. It's too common and can't be distinguished from other types of white rice, making it seem worthless."

In this way, white rice is replaced with crystal rice or pearl rice, and the garment workshop is told to use the scraps from making clothes to make bags that can hold five bushels of rice.

The colors should be vibrant, and names should be embroidered on them: "Crystal Rice," "Pearl Rice."

“But Your Highness, all our rice is the same,” Wang Hongfu reminded him.

"Of course I know that it's the same rice, but from a different brand in the East. Crystal Rice doesn't mean that the rice is made of crystal, but rather that the brand name of this rice is Crystal Rice."

"Can't you just use your brain?"

Li Shen reprimanded him. This Wang Hongfu has absolutely no sense of flexibility.

"Yes, I understand." With Li Shen's reminder, Wang Hongfu immediately understood Li Shen's methods.

Exquisite packaging plus a catchy name equals a good price.

"Your Highness, all the rice is the same. If we sell it at such a high price, not only will people complain, but what if someone follows suit?"

Wang Xuance chimed in, saying that he didn't concern himself with business, but he would sometimes offer his opinions.

"Don't worry, the white rice from Liaodong is different from the white rice from the south. Even the white rice from the north can be tasted differently."

Now all the white rice in Liaodong is in my hands, how could outsiders possibly compete with us?

Don't forget, Liaodong is a place that produces ginseng, so it's naturally a land of outstanding people and resources.

This white rice is grown in the same place where ginseng grows. What do you think those powerful and wealthy people outside will think when they find out?

Li Shen smiled slightly; speaking is also an art.

"Your Highness is truly talented, and I admire you greatly. If those powerful and wealthy people knew that the white rice was grown in a place known for producing ginseng, then what Your Highness said about prolonging life would be true."

Wang Hongfu immediately began to flatter him.

If it's planted in the place where ginseng grows, how could it be bad? If the soil is bad, then why does ginseng have such great medicinal effects?

"It is true, but you need to learn to be flexible. For example, you can publish in the newspaper that a merchant met a nonagenarian in Liaodong with white hair and a youthful face."

Only after inquiring did we learn that the old man had grown up eating local grains since childhood. Or rather, all the octogenarians in the entire Liaodong region had grown up eating grains grown in Liaodong.

Don't say anything more; let others figure it out themselves.

Plus, we have Dr. Sun as our brand ambassador, who can compete with us?

Li Shen curled his lip, thinking, "He still wants to compete with me? I'll kill him if I get angry."

Wang Hongfu's eyes lit up when he heard Li Shen's words. He didn't doubt the meaning behind Li Shen's words at all. He thought to himself that this white rice could really prolong life.

So many elderly people in Liaodong have grown up eating grains grown in Liaodong. No wonder His Majesty wants to attack Liaodong. It turns out that Liaodong has such a magical place.

However, Wang Xuance sighed inwardly upon hearing this. This Prince Ji truly lived up to his reputation as the number one merchant, with quick wit and uncanny intelligence.

The same words, spoken by someone else, can become a trap.

Even if someone realizes it later, they can't say that Prince Ji deceived them.

It goes without saying that all the octogenarians in Liaodong Province grew up eating Liaodong's grain.

Didn't everyone in Liaodong Province, young and old, grow up eating the grains they grew themselves?

The same principle applies to the nonagenarian; when he was young, the Tang Dynasty didn't even exist.

The rice supplied to Prince Ji's residence was only rice seeds sent there in the last two years.

But King Ji was talking about grains, not rice. Brilliant, truly brilliant.

Wang Xuance had to admire Li Shen; to be able to spout nonsense to such a high level was quite an achievement.

"Your Highness, rest assured, I will have the news spread as soon as I return. I would also appreciate it if Chief Secretary Wang could include this point in the newspaper."

Wang Hongfu said excitedly that the more money the Ji Prince's Mansion earned, the more dividends he would receive, as his salary from last year had been penalized.

He was hoping to earn more this year, as he has several sons and needs to help them build their own businesses.

"Manager Wang, you're too kind. It's all for the sake of the Wang family. I will certainly do my best to cooperate," Wang Xuance said with a smile.

The printing plant had always been in his hands, and the paper mill was in Wang Hongfu's hands. In his view, Prince Ji also understood the doctrine of the mean.

Do not put power in the hands of one person.

(There was once a...)