After rebirth, I want to destroy my original family

On the Qingming Festival with continuous light rain, the temperature dropped slightly.

In a world that ordinary people cannot feel, the Internet business war situation is like a small hotel near the university ushering in the weekend, and it is already under fire.

The release news of Xiaomi 2 has started to be hyped since then, and Huawei's mate series has also been put on the agenda.

Domestic preferential packages, targeted packages and contract packages are used to compete for users.

The mobile Internet market is expanding day by day.

Mobile games such as Fruit Ninja and Plants vs. Zombies have been launched one after another, and root tools are also in full bloom, marking the growing maturity of this market.

In terms of e-commerce, JD.com, Suning and Gome have raised funds again and seem to be planning to make some big moves in the second half of 2012.

During this period, Alibaba bought back 2% of Yahoo's shares, and the entire company was truly under the full control of Boss Ma.

Subsequently, Boss Ma cooperated with Acer and invested a large amount of money to build Alibaba Cloud mobile phones, intending to officially enter the field of smartphones.

In the same year, Youku and Tudou announced their merger, and 1 began to develop a search engine.

The number of active online users of WeChat finally surpassed that of Weibo, and Tencent Weibo finally made a comeback when it was completely defeated by Sina Weibo.

In 2012, major events continued in the Internet market, which seemed to herald the arrival of a more prosperous era, attracting the attention of countless investors.

"Since 2010, the domestic Internet market has entered a period of rapid development, especially the popularity of mobile devices, which has accelerated this process. There are several representative companies among them, which can be regarded as the pillars of the Internet industry."

"For example, Alibaba, Tencent, 360, NetEase, Sina..."

Mr. Hu, a well-known financial expert, made his own evaluation of the current Internet boom.

Seeing this, the host couldn't help but ask, "What about group buying? This new company has been very popular in the past two years, and now it has entered the food delivery market. Don't you think it can't be a representative company of the domestic Internet industry?"

"It can't be calculated yet."

"Why? This company is a unicorn in the O2O field."

Teacher Hu looked at the host and smiled pretendingly.

Why not? Because other companies were willing to give him promotion fees, but he was not willing to pay them and would point his nose at them and curse them.

He has been in the "expert" industry for so long, but this is the first time he has encountered such an unyielding company.

You spend a little money and let me do some publicity for you to boost your reputation. What's wrong with that?

However, they were unable to attack the group head-on.

Because just last month, Pintuan signed an agricultural assistance agreement with five counties and is helping some fruit and vegetable farmers with unsaleable products to develop strategic plans for external sales.

Ordinary consumers may not know this, but according to industry insiders, their plan makes basically no money except for gas expenses.

Gu Ming is not a true gentleman who has strict moral standards for himself. He just thinks this matter is in line with his own values, so he did it.

Moreover, he will not lose money.

why?

Because the ecological chain of group buying has already been established.

They don’t have to make money from fruit and vegetable farmers, but the merchants’ commission is fixed.

After buying a pound of eggs and supplying them to merchants, they are cooked into a dish and the price increases tenfold. They don't need to make any money from the bottom. They can earn back the money for the eggs just from the platform's commission.

Therefore, although "experts" are unwilling to praise it, they do not dare to touch the company's bad luck.

The most frightening thing is that Tuan Tuan is currently entering the food delivery industry, and it seems that it intends to make this ecological chain longer.

Just imagine what the entire group-buying industry chain will look like after it unifies the food delivery market?

An egg is put into the food, transported, processed into a dish by the merchant, and then delivered to your home by a rider with an additional delivery fee. Is this egg still the price of an egg?

No, the price of the egg had doubled several times in the end, but what he paid for was actually the egg.

From purchasing at the source to delivering food to your door, this kind of group shopping is actually comparable to a money printing machine.

However, as far as the current situation is concerned, it is still too early to talk about unifying the takeout market. Group buying does have an advantage from the start with the help of packaging plans, clothing plans and tableware plans, but other platforms are not pushovers either.

In several rounds of food delivery offensive and defensive battles, Hungry Bubu has borne the brunt and has taken the lead in the college student market.

Nuomi Waimai changed its name to Baidu Waimai. The new red theme color is extremely dazzling. The business volume and development speed are almost as fast as those of Hungry.

In addition, there is another food delivery superstar with foreign background, which has entered the Shanghai market in a high-profile manner.

After establishing an independent branch in China, this foreign website quickly acquired "Chi Di Ma", taking the first step towards localization of the international platform.

Later, he accepted a huge amount of financing from Hurricane Capital, a veteran venture capital firm, and quickly signed contracts with 1 restaurants and stores.

In general, it can be summed up in one word: rich.

As the largest investor in Takeaway Superman, Hurricane Capital has also attracted a lot of attention.

This is a venture capital institution under the Zhou Group. Its previous investment directions were mostly traditional industries, such as real estate, cruise ships, hotels, etc.

This is their first time entering the Internet, and they didn’t expect the move to be so big.

After the incident 1 fermented, it also caused widespread heated discussion in the investment circle.

Then rumors began to leak out that the Zhou Group's management had undergone a major reshuffle, with a new helmsman who was about to explore the Internet sector.

Faced with the onslaught of foreign companies, the valuation of the food delivery market has soared again.

Liu Yihua, head of Waimaicha.com China, said in an interview that he aims to serve 1 cities within a year.

In fact, they were indeed very quick in their actions. In just one week, they achieved the scale that **** took half a year to achieve. Of course, this **** does not include group buying.

At this time, at the forefront of the market, a batch of low-quality takeout Superman plastic bags gradually flowed into the market. It was said that merchants who used this kind of plastic bags could receive a subsidy of 1 yuan from an unknown rich man.

"The domestic market is really dangerous."

"I don't know why, but I felt huge resistance during the promotion process, as if something was pushing back."

"The good news is, so does everyone else."

"..."

As the number of platforms entering the market increased again, the funds remitted to the market also began to expand, users grew faster, and the competition for rider resources began to intensify.

Ele.me, which received investment from Tencent, has increased its delivery subsidies once again, and the number of registrations has surged.

This move has caused other platforms to follow suit.

In the past, the profession of rider was still done by low-level people, such as those who could not find a job or those who quit because they did not earn enough in their original job.

But with this wave of money-burning price increases, many people who originally had jobs have begun to join the food delivery army in their spare time, and some of them are even in the system.

Gu Ming was very happy to see the market becoming more and more prosperous.

The cake is bigger.

At this stage, the entire food delivery market has burned almost tens of billions of funds.

Just imagine, if it weren't for this kind of competition model, which company could afford to support such an industry?

Group buying is not possible, so Gu Ming dare not exit the market too early. Alibaba and Tencent are so large in scale that it is actually a bit difficult for them to face such a money-burning field.

This thing requires everyone to work together.

"Boss, the number of our riders has been decreasing in recent days. The main reason is that those websites are hitting us too hard. They are really annoying."

"Has it affected the group takeout business?"

"Shanghai and Beijing have a large number of orders and a faster growth rate. Our number of riders is obviously insufficient. If this continues, it will definitely have an impact."

Gu Ming listened to Zhao Jing's report and tapped his fingers on the table: "How much did they increase the delivery subsidy?"

Zhao Jing flipped through Ye Ziqing's report and said, "The delivery subsidy has increased by 1 to 5 yuan, but the effect is really good. Some small platforms that can't find investment institutions have been burned to death in recent times."

"Can you check the business volume of each platform?"

"We can estimate that as long as Burger King provides the takeaway data for the past three days, we can roughly analyze the order volume of each platform."

Gu Ming pursed his lips and said, "It's definitely not possible without bleeding. You should contact Xu Yu and calculate the cost of their delivery fee."

"Boss, do we also have to burn money?"

"With a large loss of riders, the order-taking speed will drop, which will not only affect the user experience, but also affect the platform's reputation. It will be difficult to make up for this later. However, we have to burn the money in another way, so I need to know the total amount."

"Okay, then I'll do it now."

After hanging up the phone, Gu Ming began to think continuously.

Burning money requires skills. If you burn the same amount as others, it may not be effective. You have to burn more than others to achieve immediate results.

But if you burn too much, the cost will increase rapidly.

Therefore, Gu Ming planned not to change the amount of money spent, but to change to another way of spending money.

Gu Ming turned to look at Lao Li: "Brother Li, the market is burning money right now, what do you think we should do?"

Li Minghe straightened his chest instantly: "You finally know how to ask me for advice. Then according to my opinion, you should also burn money, so that they can know what it means to burn money."

"I mean, what should I do if I can't afford dinner? Can you treat me?"

"Treating you? I just bought a Fire Kirin. I'm totally broke this month. Can't you see I've been eating instant noodles for three days? I'm still treating you?"

"It's okay if you don't have money. You can work as a delivery rider to support me."

"?????"

Gu Ming patted his shoulder and said, "It's time to test the relationship between uncle and nephew."

Li Minghe turned his head mechanically: "You have a rich woman in your family, ask her to support you!"

"No."

"why?"

Gu Ming pursed his lips and leaned on the table in the dormitory: "Just friends."

Li Minghe was silent for a moment: "Find a scrap recycling station and sell your mouth. Considering your hardness, it must be worth a lot of money."