After rebirth, I want to destroy my original family

In the following week, the merchants of Tuantuan and Xihanheqing harvested the market in four places. At the same time, the new brands that joined in the sixth round were also nurtured and grew rapidly.

The group buying market, which had been declining in popularity, has once again seen a new consumption peak.

The VIP users of Xihanheqing were also successfully integrated into the online membership system of the group group, bringing a new wave of customer flow to the group group.

The bosses in Jinan are all making money, and the eight kings are also extremely excited.

To be honest, in this strong impact of the Internet on the physical industry, many brands have actually fallen because they were unable to change.

But members of the Northern Business Gang really felt a strong sense of satisfaction from Gu Ming's layout.

At this time, more news began to be unearthed by people in the industry.

Nongfu Spring's natural porter, Jiaduoji's marketing routine of removing fire herbal tea and hot pot, Burger King's KFC to establish its brand image, Kang Mailang's classic diaosi bucket...

After many people who specialize in marketing know these things, they feel like a wake-up call.

They felt that the 2-year-old boss of Pintuan was simply a monster, and even a few big names in the advertising industry felt like they were living in his shadow.

In contrast, the group buying market is bleak except for group buying.

In Beijing at the end of October, a light rain fell, soaking the entire city, spreading on the ground, deepening the color, and making the autumn cold more intense.

In front of the Northeastern Iron Pot Restaurant outside the 3rd Ring Road, the boss surnamed Zhang squatted under the eaves and smoked a cigarette. He looked at the newly opened green peppercorn grilled fish opposite and couldn't help puckering his lips.

In the past two days, the business in the store has been a lot colder, and there is a long queue on the opposite side, which can't be picked up.

"I've already told you, don't be in a hurry to terminate the contract with the group, but you just don't listen. Now it's okay, the customer base is gone!"

"Then what can we do? People on the Internet say he has no money!"

"You believe whatever is said on the Internet! It was the same last time, and I grabbed the salt when I asked you to!"

"That Bird Day comment was so loud and he even held a fucking conference. I thought I was going to get rich!"

"Ah, yes, yes, it's okay now, the guests are all gone, look at the other side again!"

The proprietress who was busy in the store complained angrily and dumped all the garbage into the trash can at the door.

Last year Dianping entered Beijing, and a marketing manager came to sign their store, but Lao Wu refused to sign, saying that they had no future. As a result, the store withered within three months.

Later, the group came to Beijing, where Da4 expanded its business, and local promoters continued to appear in various business districts, but Lao Wu still insisted on his own idea and refused to sign, saying that he had no future, and then Volkswagen and Lashou collapsed together.

A few days ago, there was a rumor on the Internet that there was no money for the group tour. Lao Wu suddenly became smart. The first batch went to cancel the contract and wait for payment, and waited for three days in front of the house.

Then the contract termination contract was signed, and some time ago I got the payment for the goods I was longing for, so I immediately signed the Dianping contract with great pleasure.

As a result, overnight, there were no more customers.

Luck is really a mysterious thing. If you don't deserve the money you earn, it doesn't matter whether you run fast or slow, you just can't make it!

Lao Wu himself felt puzzled, wondering if I had perfectly avoided all the correct answers.

"You call Manager Chen again tomorrow and tell him you won't terminate the contract. We will open a good store in the future and make money with peace of mind."

"I just got my payment back, why don't I lose face?" Lao Wu got angry after hearing this.

Lao Wu's wife rolled her eyes at him: "Is face more important or making money?"

"Honey, listen to me, things on the Internet are very mysterious. Group play suddenly stopped working and then suddenly started working again. I think there is a reversal this time. I ran too fast in the last round. Hold on tight this time. Go all-in on Dianping and definitely win!”

"Have you ever thought that you have chosen the wrong answer these few times?"

Old Wu was stunned for a moment: "It's always a little off."

Lao Wu's daughter-in-law stopped what she was doing: "Then I think you should change your thinking. On the other hand, if you think Dianping can win, let's go join the group. You didn't make the right choice anyway!"

"?????"

"Today's times are different from before. People only go out to eat after buying group tickets. It's not the same thing as before when you open the door and get business. Choosing the right platform is very important."

Lao Wu didn't want to listen to his wife's nagging and insisted on his own opinions. He happened to hear someone calling for more food, and then he got up and walked towards the house.

There is a table for two people to add dishes, one is younger and the other is more mature. The two of them just arrived, so they ate quite quickly.

Lao Wu brought them a plate of food, took the opportunity to sit next door, and lit another cigarette. He heard the sound of two people chatting in his ears.

"The supply chain for group shopping must continue to be built, and the subsequent cold and fresh chain and import chain must be laid out step by step. The focus of the Beijing branch's later tasks will be on this, so you have to keep an eye on it."

"I understand, boss."

Gu Ming nodded: "If there are other brands from the Northern Business Group that want to cooperate with the group supply chain, we will also strongly welcome them. Merchants and consumers will benefit from both sides, control the cost, and make every penny worth it." "

Yao Shengdong puffed up his chest after hearing this: "I understand, the boss can't see the lonely money wandering around!"

"Wori, you summed it up really well, come and go."

“What about Dianping?”

Gu Ming put down his glass of wine: "The Internet has just started, and the relevant laws and regulations are not yet complete, but anti-monopoly laws may be introduced in the future, so just keep it. It's fun to bully someone if you have nothing to do."

Lao Wu, who was sitting nearby, felt more and more uncomfortable as he listened. He turned his head and glanced at Gu Ming, feeling that he looked familiar.

At this moment, the TV hanging on the wall broadcast news about Dianping holding a press conference to disclose account balances and appease cooperative merchants.

Lao Wu's attention was diverted in an instant. He stared at the news for a long time and thought to himself, my choice was indeed the right one. The stinky bitch has long hair but short knowledge.

Yao Shengdong also looked at it for a long time, then came back to his senses and looked at Gu Ming: "They refuted the rumor."

"It's useless. They can appease merchants, but not consumers. They refused to respond to the issue of refunds for expired consumer coupons, but rented two luxurious halls for conferences. This impact will haunt them for a long time."

Gu Ming took a sip of wine: "Without users, what's the use of just appeasing the merchants? Just like this store, how long can it survive without customer flow?"

Lao Wu: “??????”

"That's true."

Yao Shengdong stood up and picked up the wine bottle to pour him a drink, but Gu Ming waved his hand and refused: "I won't drink anymore. Just be a little tipsy. I have to go back to school tomorrow and the boss will pay!"

Old Wu stood up, picked up the order on the table and glanced at it: "Um, one hundred, twenty, three."

"We bought coupons from Dianping. The boss lady just checked them, so you can just count the cost of the drinks."

"6 yuan."

Gu Ming asked Lao Yao to pay, while he raised his phone and started taking pictures in the store, then typed with his fingers and muttered something.

“The environment is beautiful and quiet. There are very few customers. For the price of one table, it feels like a private dining room. It’s a value-for-money experience. It’s a 1-star review. I’ll come back next time.”

Yao Shengdong looked on blankly: "Boss, what are you doing?"

Gu Ming raised his head and glanced at him: "Leave a good review and get 1 yuan back, but you have to bring a picture."

"oh oh."

Gu Ming finished writing the praise, uploaded a picture of the empty praise, and walked out of the Northeast Iron Pot Stew with Yao Shengdong.

At this time, Lao Wu stood there and thought for a long time, then ran to the counter, rummaged around and pulled out a newspaper from a few days ago, which said I spoke for myself.

Comparing the above photo with the memory just now, Lao Wu took a deep breath and picked up his mobile phone to call Manager Chen.

The boss who just seemed to be doing group shopping, I’m so stupid, he used Dianping’s coupons to eat, and he still got the 5 yuan cashback, but in the key 5-star review, he even said there was no one in his store. Come.

If it had been anyone else, he would have beaten him up a long time ago, but Lao Wu, who is naturally fond of thinking, immediately decided to tie him up. He would be tied to the group car from now on and would never get off again.

If such a person can't make it big, then who can make it big?

After all, whether a business can be successful or not depends on how cunning the boss's style is.

At noon on the second day, the treacherous Boss Gu boarded the return flight and returned to Jinan.

Kou Jing waited at the airport in her BMW and took him back to the group headquarters, receiving a warm cheer.

To be honest, when the group was trying to deepen public opinion, the boss had actually begun to arrange for them to take countermeasures in an orderly manner.

On the one hand, they are shooting advertisements, on the other hand, they are raising funds, sending notices to Jinan brands, and producing various joint posters, but no one knows what the real effect will be.

And because you want to win with one hit, everyone must endure the rumors on the Internet without any refutation.

Yang Yang was about to explode. He was from the journalism department, and he still controlled Toutiao Tonight. When encountering this kind of feeling, he felt like he had to urinate at one o'clock and then hold it in again.

Not to mention that I can't hold it in, I can't even pinch it.

Until the end, Yang Yang said, "You won't be targeted when joining a group, right? Just because he paid us back the money." He slapped everyone and stunned everyone. He breathed out so hard that his tailbone was numb.

"Boss, we won."

Gu Ming nodded: "Well, I won a great victory, and there will be no more weaknesses in the subsequent team fights."

Kou Jing clenched her fists excitedly: "Oh, by the way, in the past two days, many foreign brands have called us and asked about our cooperation."

"As expected, it's not just the group tour that's popular this time. The merchant gang and Jin Shennan are probably also exposed, so there's no need to hide it. You can let the Ministry of Commerce talk about it, but the threshold is set higher. ”

"clear."