After rebirth, I want to destroy my original family

Young Master Li is enjoying himself, teasing the little rich woman, the days in school are passing very quickly, so quietly, the May 51st holiday is coming, the temperature in Jinan is gradually rising, and the consumer market is also like a rising temperature line, gradually Became active.

On the eve of the holiday, the group tour underwent an overall upgrade, and the map guidance function was launched simultaneously in 4 major cities and several 23rd-tier cities.

In fact, people don’t rely too much on map navigation during workdays, because they live in a city they are familiar with. Even if this function is not available, they can be found casually.

But during non-working days, especially when the tourist population increases, the importance of this function becomes obvious.

In a strange city, a strange street, facing an unfamiliar business district, the group's praise list combined with the location guidance of gis has created a large network that **** cannot replace at all.

Because the 51st holiday is neither long nor short, many people who go out for fun don’t like to waste too much time on “searching”.

Moreover, the reputation of group buying has always been very good in major consumer markets, and the upgrade of services has made it the first choice of many group buying users.

Xiao Zhang from Xijing traveled to Kyoto with his wife and parents. Since there are many must-see places, he and his wife would open group tours every day to study the places and routes they would go to tomorrow, and even buy coupons for group tours in advance. .

"Go through the front door tomorrow and go to the square... then buy a ticket, and then go to this restaurant with high reviews near Wangfujing..."

"I don't think my parents can stay away for that long, what do you think?"

"Then let me take another look."

Xiao Zhang held his mobile phone and observed the group map for a while.

The same thing happens almost every day. Smart people don’t just regard Pintuan as a group buying website, they even regard it as a portable electronic map.

In this case, even if its discount is not as high as other websites, some people who are not short of money will buy it directly.

Shenzhen, Beijing, Guangzhou... Group buying giants established in first-tier cities are beginning to be squeezed, and their survival territories are shrinking.

Websites like Lashou and Nuomi can only break their bones again, struggling to protect their basic market in the face of losing 7 to the enemy and 3 to themselves.

At noon on May 51st, the sun was hot. Yang Xueyu came out of the office and planned to have lunch, and then saw Chen Jiaxin in the corridor.

"Mr. Chen, let's go get something to eat together?"

"Forget it, I don't have much appetite now."

Chen Jiaxin waved her hand, then stared out the window in trance.

Yang Xueyu hesitated for a moment, then walked over, and then saw a huge LED screen erected in the building opposite the headquarters, with the ten words "Group buying and group buying save worry and money" dancing on it.

Then the scene changed, and a girl with a world-minded mind raised her arms, bouncing, and grabbed handfuls of coupons scattered all over the sky, bouncing, bouncing, bouncing.

"It's so vulgar..."

"It's vulgar, but it's useful. If you don't believe me, take a look below."

"?"

Yang Xueyu looked in the direction of Chen Jiaxin's finger. Below was the leisure area of ​​Soho's office building. A man with a large ticket was looking up, staring at the group buying advertisement on the LED, unable to move his eyes at all.

Some people even felt hungry suddenly after watching it, so they turned around and went to the convenience store in Dishang to buy a pack of milk and slurped it in their mouths for a long time.

"Sure enough, yellow is the first productive force."

"And this little girl is probably not a celebrity, so the cost is not high."

Yang Xueyu looked at Chen Jiaxin's frown and couldn't help coughing: "One more thing, half of LaShou.com's business area in Shenzhen was taken away by group shopping."

Chen Jiaxin pursed her dry lips: "He said he would kill him, but now he really did..."

"Actually, even if he doesn't say anything, he will definitely kill him in the end."

Chen Jiaxin's eyes darkened, and she suddenly remembered the scene of Gu Ming holding a steamed bun, saying that no matter how brilliant a person is, he will eventually be forgotten, and only chicken soup will last forever, she couldn't help but smile bitterly, and finally became sad.

There are many elites in this building, and there are also many talents who have been hired at high prices. Everyone wears suits and leather shoes, their hair is slicked, and their leather shoes are shiny. But when faced with the young man whose "main job is to go to school and part-time is a group player" , but there was nothing we could do.

"Don't think so much, Mr. Chen, have you forgotten Gu Ming's thinking? Chaos is also an opportunity."

"Although group shopping is coming fiercely, the plate of our Volkswagen has also become bigger, hasn't it? The boss also praised you at the conference yesterday. You are the one who gave Volkswagen the opportunity to continue its life."

After returning from Shanghai, Chen Jiaxin submitted her business district plan to the senior management, and it immediately attracted attention.

They currently have no way to provide consumers with map guidance that can directly go to the store like they do with group shopping, but adding business district options and focusing on popular stores can indeed help consumers get rid of their dependence on maps to a certain extent. .

As a result, all departments of the website worked overtime and divided the business districts continuously, thus holding on to their existing market.

This was a plan that Iron Lady spent one night coming up with. It was originally intended for Shanghai, but it played a huge role in resisting group fights.

There are some consumers who will indeed use the group map to guide them. After determining the location of the business district, they will turn around and come back to buy Volkswagen coupons.

Why? Because Volkswagen’s discounts are more powerful.

However, both Yang Xueyu and Chen Jiaxin understand that this is not a long-term solution.

Because you need to burn money, but your opponent does not, then you will definitely die miserably in the end.

Just like the experience of Suixin Tuan, you have indeed raised a lot of money, but compared with before financing, your business circle has shrunk. So who will continue to provide you with financing after this round?

You must know that the group buying market is no longer what it was at the beginning. Capital will no longer tolerate companies that only owe money to heat up the market. What they are now pursuing is returns.

"You said group buying...is it starting to make a profit now?"

Yang Xueyu thought for a moment: "I don't know, but I believe that group buying 1 will consume the least amount of money in this group buying war."

Chen Jiaxin once again thought about Gu Ming robbing their coupons: "Shouldn't it be that after we burn all the money, the group will settle the accounts and there will be 1 million left of the 1 million raised?"

"This...can't say for sure, but it's possible."

"You are right, he is indeed a terrible person, and we all know that gis service is only the first step..."

"Yes, there is also community group buying."

"Those floor pushers really shouldn't be cut."

Yang Xueyu shook his head: "At this stage, everyone feels that the pattern has been fixed. All websites want to save costs and fight a protracted war. Naturally, they will not hire a group of employees with such a large base in vain."

Chen Jiaxin was silent for a long time: "How are the abilities of the new recruits?"

"They are all outsiders and have little familiarity with the roads. Moreover, many of them have never done land promotion work. What's more, their reputation is very low and their efficiency is very slow."

"Why do I feel like we're going to be finished..."

"Mr. Chen, you can't say this in the company."

Chen Jiaxin nodded and remained silent at first, but her expression became worried.

If our own services cannot keep up, we can only make up for it by dividing business districts and promoting popular merchants. This is a lost move.

Now, the ground pushers they recruited were in no way comparable to the group pushers, so they lost another move.

The most important thing is that group shopping has upgraded services that can retain consumers, while **** can only rely on burning money to beg them not to leave. They are three moves away from the game and are still playing tricks.

Chen Jiaxin looked at the LED screen on the building opposite and looked a little tired as she watched the jumping scene.

"The group went south to seize the Shenzhen market from LaShou. Did LaShou not respond?"

"If anyone responded, they would have sent Kang Jingtao over earlier."

Chen Jiaxin thought for a moment: "Kang Jingtao? Is he the golden shovel who dug up Suixin Tuan for Lashou.com, and then dug out the foundation of 1 coupons in Jiangcheng?"

"Yes, that's him."

After all, Yang Xueyu had spent time at Lashou.com and had some connections, so he was far more informed than others.

Chen Jiaxin nodded after hearing this, somewhat understanding the idea of ​​LaShou.com.

LaShou.com has two generals, one is Luo Ping, Robin's brother, who focuses on market development, and the other is Kang Jingtao, nicknamed the Golden Shovel, who is constantly poaching people.

This man is a master negotiator, and his reputation has spread in the circle. Everyone knows that he likes to poach people, so many companies will be on guard against his movements.

Although Kang Jingtao has not made a move for half a year after poaching 24 coupons from Jiangcheng's marketing department, his record in poaching teams still ranks first.

"They want to contain the team by poaching them?"

"If it succeeds, it will at least give the group a painful blow and suspend their plans for the Shenzhen market."

And as Yang Xueyu said, Kang Jingtao from LaShou.com did arrive in Shenzhen first and secretly began to investigate the team in Shenzhen, down to the details of each person.

The team that joins the group is a patchwork type. There are old teams that stayed when the market was first developed, and there are also new teams that were established after the market was built.

The first person Kang Jingtao targeted was Xu Kaixuan, because he was the person in charge of Shenzhen. If he were poached, the group's operations in Shenzhen would collapse faster, but after hesitating for a long time, he gave up.

Because according to the information, Xu Kaixuan was transferred from the Shanghai team and was promoted by Gu Ming. It is difficult to find such a person.

And once you fail in poaching people and leak the news, it will be difficult for them to take action again when they are on guard.

Therefore, after Kang Jingtao thought for a while, he focused on the person in charge of their local team and decided to start from here and find a way to create a breakthrough.