Reborn Entrepreneurial Giant.

Chapter 59 The phenomenon of fine division

After returning to Yangcheng, Qu Li went back to the company to check that everything was normal. The daily sales of the Jumei website, which also uses Alipay, exceeded 8.The combined sales of Taobao's three online stores are close to RMB [-].

"Comet" won the box office championship with 5500 million US dollars in its second week in the United States. At this time, not only domestically, but also abroad, a large number of people were discussing Qu Li and "Comet", with its exquisite plot design and good shooting level. , and... (I don’t know how to blow it)

Thanks to the increase in Quli's popularity, Jumei has been mentioned more and more often by the media, the number of visits has increased, and it is almost natural for sales to grow.Unfortunately, there is still a lack of popular items, but it is not unprepared. He has high-quality shirts for 99 yuan; sports suits for 79 yuan, canvas shoes for 59 yuan; and T-shirts for 39 yuan.

In a word, I have everything PPG has, and I still have what PPG doesn’t have. Anyway, Qu Li has to compete with them for supply management capabilities and differentiated demand for clothing. Hot models may not be as good as having too many choices. PPG has 3000 Jumei has 5000 SKUs, which is more than them anyway.

Moreover, domestic clothing brands, in addition to PPG, which emerged at the same time as Jumei, there are also Heilan Home and ITAT. They all have their own characteristics. If you really only focus on your competitors, you will most likely fail in the end.

In order to better cope with the next challenges, a headhunter was specifically hired to recruit people from the Xiangjiang Yida Group. This group is known as the Huangpu Military Academy of domestic textile companies. It is not only technologically advanced, but also has a commendable management system and corporate culture.Moreover, Yida Group focuses on the production of high-quality pure cotton woven fabrics and knitted fabrics, which are officially required by Jumei.

There's no rush to recruit people. It's the end of the year anyway, so if we really want to start work, we have to wait until after the Spring Festival.

The most urgent thing now is to learn English well, and at least be able to communicate in ordinary ways. As for the passport, there is no need to worry at all. Qu Li’s asset certificate is good enough, and there is an invitation letter from a well-known large company like Apple. has a problem.

"So you have to go to the United States, and it will take many days." Chen Danlin felt that Qu Li might not care much about Jumei, otherwise why would he miss work so often.

"Just keep an eye on the company's affairs, and I'll rely on you from now on." Qu Litian is shameless

"How could you do this?"

"I've always been like this, you just know."

"I can't handle it. Everyone is better than me."

"It doesn't matter how powerful they are. You are the boss lady and you are the founder. Don't stick to their identities. Look at the problem and go straight to the essence of the matter."

"What essence?"

"What kind of company do we want? Around this core, anyone who deviates from this core will be marginalized or kicked out directly, no matter how good he is. Why do we do this? Because the direction is wrong. The stronger the ability, the greater the harm. Big." Qu Li shared his thoughts on running Jumei with Chen Danlin, not only to make her improve, but also to improve himself through repeated summaries.

“How to tell if a person is going in the wrong direction?”

"I don't know the same as you. There is another basis, which is to put customers at the core. Our products must bring some value to customers. That is, the products are of good quality, fashionable and fashionable, so that customers can wear our products. The clothes feel respectable, this is the value the clothes bring to customers.”

"These values ​​certainly do not include poor quality, negative brand image, etc. As for price, either use sub-brands or product series to distinguish them. Anyway, don't engage in price wars with competitors. Price wars in other industries may have an effect, such as clothing. It’s not necessary in an industry where aesthetic differentiation has a huge impact.”

"Why, I just like to buy cheap ones." Chen Danlin

"You don't know yet when we make clothing. Small changes in fabrics, processes, and materials will bring huge cost differences to large quantities of clothing. Are you sure that your peers can maintain high quality while maintaining low prices?"

"Probably not. The profit margins for the items we ordered this time have been extremely low. If we continue to reduce prices, we will lose money."

"The overall operating cost of e-commerce is lower than that of physical retail with many middlemen. In this case, we will lose money. How can they make money? It is conceivable that they must have made some choices in other aspects." Qu Li said cautiously

"Can't you just say they cut corners?"

"That's not good. Just tell your friend that your business is bad. What if you get slapped in the face?"

"What and what?" Chen Danlin was confused.

"It's okay. If anything happens, we will discuss it together and make progress together. I just suddenly feel that our company is somewhat schizophrenic."

"why?"

"What do you think is the biggest advantage of e-commerce shopping? It can't be the consumer's shopping experience, right?"

"The price, definitely the price."

“Since it’s about price, how can the brand we create be high-end?”

"What should I do?"

"If we keep selling low-end products, our profit margin will be reduced by half, and we won't be able to make money or develop."

"..." Chen Danlin was silent. This problem seemed to be a big one.

"What should I do?"

"Accumulate experience domestically, hone supply chain capabilities, seize territory and profits in the European, American, Japanese and Korean markets, feed back the domestic market through the international market, and upgrade the brand."

"So you create a Hatsune Miku."

"What do you mean I made one? Be careful what you say, there is no movement at all." Qu Li glanced at Chen Danlin's body

"What are you looking at? That's not what I'm talking about." Chen Danlin said awkwardly

"Then I don't care. I've been holding it in for several days." Qu Li was eager to give it a try.

"This is in the company, can't you wait?"

"It's better to be in the company. Don't let others find out. It's exciting, hehehe!" Feiyu Qingwei came online. Chen Danlin half-promoted and insisted on sticking to the bottom line, keeping Qu Li from getting up or down.

"Stop making trouble, I have something else to do."

"what's up?"

"Dani, do you really want her to learn those fancy things?"

"How do you call it flashy? The aesthetic level of a brand greatly affects their height. If those who get rich first think that Danlin and Xiangyun are nouveau riche brands, they will definitely not buy them.

If Dani really learns well and has a clear understanding of fashion, she will become our most important helper in the future, just like Liu Shulian now, or even more important than her.In the future, I will leave her an opportunity to go abroad to collect stories and learn from advanced foreign experience. "

"Even if our company eventually goes bankrupt, she will still have a foundation to build on."

Aesthetics is a very abstract thing. Couliang mobile phones, Warwick mobile phones, and BYD cars were not liked at first. In addition to technical strength, the lack of design sense was a big reason. This has a lot to do with the aesthetics of the person in charge.Apple later poached Ahrendts from the luxury goods industry Burberry as a senior executive, which shows the importance of aesthetic excellence.