Reborn Entrepreneurial Giant.

Chapter 575 Summary of Future Geometry

Some rumors are neither popular nor widely spread. Qu Li knows about it, and his response is to expand his influence. If he doesn't respond, some people may really believe the rumors. The dilemma is still to choose, and no one can save the damned person.

Qu Li hopes that the idea of ​​Apple and Honor building a car together will finally spread to the United States. A well-known media reporter interviewed Tim Cook about this.

"We will seriously consider it."

Qu Li's style and courage to directly invite competitors to "change the world" are quite unusual no matter where he is. He just lamented the difficulty of supporting the electric vehicle industry chain, so he said it casually and did not have high hopes.

He did this for no other reason. In the future, will Qu Li compete with Musk, or will Honor compete with Apple?

Quite outrageous, but Qu Li only thinks about these useless things. Tesla never advertises, but it can become the most famous pure electric car in the world. Whether it is Musk's ability or his luck, Qu Li It was a huge pressure for Li Lai.

Due to production capacity issues, Qiancheng Geometry has a very small advertising budget in 2013, but not advertising is a huge courage. How can we deal with online trolls without a budget?For example, widespread rumors about Tesla's brake failure will have an impact on their domestic sales, and how big the impact will be. Normal people should make a correct judgment, and then there are people who slander them for safeguarding their own interests through legal channels.

If Tesla had a little more advertising budget, it wouldn't be so passive in the domestic Internet environment.Of course, there is no need to feel sorry for Tesla. It is just business competition. Musk must bear the consequences now that he has made his choice.If large companies suppress small companies, they should be subject to moral condemnation and legal sanctions.

Qu Li’s various methods first denied Musk’s ability to change the industry, and then allowed Geometry Auto to suppress Tesla.

In 2012, Geometry sold 9500 vehicles and delivered 8800 vehicles, of which 5300 were sold in the domestic market and 4200 abroad, including about 2500 in the United States. Tesla's sales in two quarters exceeded Geometry's annual sales in the United States. .

As for the sales of digital commemorative models, it’s okay not to mention it.

It has been sold in China for 5300 years, with a subsidy of 12 per car, a total of 6.36 million; in the US market, each car has a subsidy of 7500 US dollars, approximately 1875 million US dollars and 1.18 million soft sister coins.Subsidies from other countries can be ignored, so Geometry’s subsidy last year was about 7.5 million.

Even if we do not consider subsidies from the United States and local governments, domestic subsidies were about 2015 billion before 34. Now Geometry Automobile alone receives 3.18 million in subsidies a year. Although it is not much, it is already the largest domestic car company.

Qu Li returned to Xingsha to summarize the future of Geometry. Geometry Auto’s sales in 2012 exceeded 50 billion.Qiancheng's two fuel vehicles sold 33 units. As the number one car company in the country in terms of SUV sales, Qiancheng sold an average of almost 3 units per month. This was no small miracle in 2012. Revenue from fuel vehicles plus other revenue totaled approximately 480 billion.Qiancheng Geometry’s total revenue is approximately 530 billion.

This revenue can enter the top 10 in the national automobile industry revenue rankings. The first is SAIC Group, which is about 9100 billion. The difference between them is 17 times.

Qu Li boasted in his New Year's Eve speech, saying that except for Tesla, no car company in the world can build more than a few pure electric vehicles within three years. Regardless of whether the matter is true or not, major domestic joint ventures such as SAIC and FAW are very unhappy.

Your pure electric vehicles are great, but the most sold ones are fuel vehicles. No matter how they spread rumors in 4S stores that Qiancheng Auto is not good, no one sees Qiancheng as a low-end domestic brand due to its popularity.Qu Li's ability to upgrade his brand is so powerful that he has no friends.

The key is that Qiancheng competes with joint venture vehicles in terms of cost performance and sales volume to dominate the domestic SUV market, defeating the Volkswagen Tiguan and Honda CRV, as well as the lower-priced Haval H6. Not only that, but the profit of single vehicles has increased rapidly, and it is not all due to reduced sales. Cost and management upgrades have reduced corporate waste, and technological progress has improved factory efficiency.

"Did we make a profit last year?" Qu Liliu had a hint of hope.

"If we adjust the financial report statistics, Qiancheng's profitability will be no problem." Deng Weijiang, CFO of Qiancheng Geometry, said with the latest data:

"This is not financial fraud, it is just adjusting the depreciation life of the equipment. The previous operation is not a big problem for high-profit companies that are already profitable, but what is the future..."

A good CFO can play a big role. Deng Weijiang helped Qu Li re-understand the more realistic future of Geometry. Honor is responsible for the main investment in cutting-edge research and development. Geometry’s financial situation is much better than Qu Li imagined.

"In addition to the three automobile R&D centers of Beijin, Frankfurt and Xingsha, there is also a power battery company called Honeycomb Energy." Deng Weijiang clarified the cost center of CMOS. "Saab Automobile proposed that we build a factory in Europe to sell fuel vehicles. I I think it’s feasible, and it can better spread the cost of the European R&D center.”

"We will definitely go to Europe to build a factory to sell cars, but we have no advantage over fuel cars. Should we sell hybrid cars?"

"The competition in China's automobile market is the most fierce. Products that can stand out in the country cannot have no market abroad. As for popularity, we have the Geometry X car logo."

Both Qiancheng Geometry and Qiancheng Geometry's two brands of cars use "X" shaped "butterfly" and "wings" logos.

"We can promote Qiancheng Auto as a glorious company, and it has acquired Saab Automobile and established a research and development center in Europe. The products are reliable and no one can escape the law of true fragrance."

"With the EU's anti-dumping measures, we in Europe cannot rely solely on imported domestic parts and components for production, so it is difficult to guarantee the previous cost-effectiveness," Qu Li said.

Qiancheng Automobile's domestic procurement costs are definitely the lowest, but this is not necessarily the case abroad. Re-establishing a cooperative relationship is both complicated and difficult to reduce procurement costs.

Qu Li asked someone to translate the email from Saab's current factory director. Although he was not directly selling Qiancheng's two SUVs, he wanted to sell modified models, and the Saab team was responsible for it.

"How many more people are there on their team?"

"..."

"It shouldn't be a problem for Sabo, right?"

It's not like Qu Li didn't know that the Saab he acquired was almost an empty shell, and its various suppliers and distribution channels had suffered a lot, so how could it still have the strength.

Some people may want to ask why they are not exported directly from China to the EU. The problem is that cars with a displacement of 1.5L have a tariff of 10% in China and Europe, and 1.5% if it exceeds 22L. What is the displacement of the Qiancheng CS6? It should pay a 22% tariff. Bar.

China is the world's largest auto market, accounting for about one-quarter of the world's total. It is undoubtedly the foundation of Qiancheng Motor. If it really wants to become a world brand, it must go global.Due to the existence of various protective measures such as tariffs, direct export is not a good option if you want to enter the European and American markets. Building factories around the world is almost an inevitable choice for all major international manufacturers.

"Exports of fuel vehicles must ensure sufficient profit margins in mature markets..."