Reborn Entrepreneurial Giant.

Chapter 186 Unwise ADAS

You can tell the fallen leaves by observing the autumn wind, and you can tell the temperature by testing the spring water. Qu Li's ability to know the subtleties may be the reason for his success. Some social activities in Beijin left a deep impression on domestic entrepreneurs such as Chen Binghao and Wang Xing. , especially Qu Li’s idea of ​​building a car, is really shocking.

"I don't understand technology first, and I don't understand management secondly. If I stay in the company, I will be idle. How can I make decisions on so many big things?" Qu Li had his own explanation for skipping work.The knowledge brought by rebirth is a shortcut, but the development of enterprises needs to take the right path: products are the core, technology is the foundation, and brand promotion is the long-term communication method between enterprises and consumers.

"After all, I am too young. My own development experience allows me to bring fashion, cool and trendy colors to the Honor brand, but I cannot bring safety, stability and smoothness, so domestic and foreign publicity should not focus on me..." Qu Heresies are online

Honor adopts a simple and fashionable design style, and its brand positioning is similar to that of Apple's iPhone. Honor G2 can be said to be a time lag. It is expected that the market reputation will reach its peak next year. After that, as IOS becomes more and more excellent, the iPhone will adopt the automatic Developing A4 chips will completely overtake Honor.

"We must have a clear understanding of this. P.ASemi's team has the best chip design masters in the United States. The chance of success of Apple's self-developed chips is many times greater than ours, let alone the operating system. Therefore, the promotion of Honor G2 is extremely important. It is very important that we use the shortest time to let users around the world know Honor, especially China..."

If Qu Li wanted to leave, of course he couldn't let them idle, otherwise something might happen easily.Anyway, things have been arranged. CICC is issuing corporate bonds, some of which are soft coins.Most of them are US dollars, and the annualized interest rate of 6% is already very cheap. If you suffer a loss in interest, you will get other compensation. Honor will raise funds or go public in the future, and investors who subscribe to Honor corporate bonds will get the first right to subscribe.

Whether it is suitable or not, these investors will naturally have their own considerations. Zhu Yunlai of CICC is very optimistic. US$5 million is not too much. Qu Li stopped worrying after hearing this, and others will naturally follow up.

Jumei gave Dadongzi half a year to temporarily work in Beijin, and then moved to Yangcheng. After Jumei completes the layout of 3C digital home appliances, it will of course become the leader in this large category. This is also the advantage of B2C.

Clothing and cosmetics have high gross profits, 3C digital home appliances have high unit prices, and food and department stores are high-frequency consumers of e-commerce and can attract traffic. This is the final difficulty that needs to be overcome.But it’s only 2008, and Jumei still has a lot of time.

Even for Juyun Technology, the financial crisis has brought a lot of benefits. Many Chinese programmers who started businesses in Silicon Valley have returned from Silicon Valley to make up for talent deficiencies in key areas. For example, some of them are doing virtualization research, which can obviously accelerate Research and development of Jumei cloud computing.

The company established by Chen Tong to develop advanced assisted driving chips was officially established. Unfortunately, the name Sinan was registered, so he had to give up and chose a low-key and simple "Weizhi", taking the development route of combining soft and hard. Chip previously developed waze, a smartphone-based crowdsourced map.

The current navigation products are paid. Weizhi does not have a map license. In the initial stage, it purchases data from friends. If users adopt the crowdsourcing model, Weizhi will provide free navigators with driving recorder functions, which can quickly accumulate map data. It can also accumulate a large amount of user data.

No one knows whether this business model will be successful, but Northern Lights and Quli are willing to take a gamble. Each company initially invested US$500 million to hold 40% of the shares.

“What about data transfer?”

"Use 3G data card!"

"There is no open 3G license in China!"

"China Mobile has started building a TD network. How many more years can it be delayed?"

"We use TD?"

"WCDMA of course!"

"..."

Mobile TD is undoubtedly a transitional technology with great practical significance, but it is a harm to ordinary consumers. After the release of 4G licenses, mobile companies quickly abandoned 3G and invested a lot of manpower and material resources to rapidly develop 4G networks. .It not only defeats the competitors, but also consolidates its own advantages.It’s not conducive to Wei Zhi’s development!

Although I feel that my wisdom may go astray, who gave Qu Li the foreknowledge that he could invest in Mobileye, a pioneer in the ADAS industry. The Israeli company Mobileye, which was later acquired by Intel, was in financial crisis. This company should not be arrogant, right? ?Although Vision has nothing to do with Israel, Ms. Zhou’s Victoria Harbor investment does.

Sun Jianhe is still responsible for investment matters. The Vision Fund team he formed finally came to Beijin to meet with Qu Li. In addition to financial investment, there are also experts in semiconductors, electronic and electrical engineering, IT Internet and other fields. The core team is 7 A Chinese, no crooked nuts.

"Our future investment direction will focus on the upstream and downstream industry chains of TMT, new energy and pure electric vehicles..." Qu Li got straight to the point. He had met them all in the past few months, and some of them were recommended to him by others. Some were found by Sun Jianhe.

"Why? Pure electric cars have not shown the possibility of challenging traditional cars..." Since we are the core team, of course we have to ask clearly.

Qu Li continued his previous argument. The strategic value of new energy vehicles is very obvious: "The whole world is supporting the development of new energy industries, whether it is to avoid energy crises, to protect the earth, or because Europe wants to use "carbon dioxide" to break the The international economic order built by petrodollars, even if the international oil price temporarily falls into a downturn due to the financial crisis, the development trend of pure electric vehicles will not change!"

After he finished speaking, the debate naturally began. Not everyone agreed with his point of view. The smarter he was, the more he had his own ideas. Qu Li had already screened them once, and now most of them can understand his ideas.Even if you don't understand, the rich man is the uncle, you still have to listen to him.

The Vision Fund’s investment projects already include Facebook, Twitter and Riot Games in the United States, as well as BYD, Jingjin Electric, Weiji, Youku and Kaixin in China.Acquired 35% of the shares of Xiangcai Securities and invested US$6.9 million in Xiangjiang Investment.

"The foundation has been laid for you. Now the important tasks are to acquire Xiangcai Securities and Spreadtrum Communications, and to invest in the power battery subsidiary established by ATL." It is impossible for Qu Li to miss a good investment opportunity when he sees it. The power battery company he had not established yet failed. He still had alternatives. There was no need to put all his eggs in one basket!

"How do we invest in the new energy field? Do we need to invest in both photovoltaic and wind power generation?"

“I prefer photovoltaic power generation, but the current market conditions are too hot. I don’t know when the first round of reshuffle will occur, but one thing is certain. Investing in the photovoltaic industry requires patience, and the companies and entrepreneurs we invest in must persist. Long-termism, insisting on reducing the cost of photovoltaic power generation, and companies with technical advantages in key components in the industry..."

Seeing Qu Li's clear thinking, everyone spoke one after another and showed off their abilities within the framework set by Qu Li. Some people thought of Infineon, the leader in automotive chips...

Infineon is a German semiconductor giant. It has been the leader in the global automotive and industrial chip fields until 2022, especially the absolute leader in IGBT chips. Its DRAM memory chip giant Qimonda was spun off and listed. Infineon currently holds has 77.5% of its shares.And its wireless baseband business is Texas Instruments' biggest competitor.It's a pity that Qualcomm is so powerful that the baseband chip industry is almost barren. It was later acquired by Intel and then by Apple a few years later. I don't know if it will disappear in the future.

It can be said that Infineon at the end of 2008 was a huge piece of fat for the country. If domestic companies could really eat it, they would definitely achieve a qualitative leap. Unfortunately, Infineon is very important to the country and is important to Quli's industries. It's not very important, he has more choices.Qu Li's funds are not unlimited, so he naturally has to use his money wisely.