Reborn Entrepreneurial Giant.

Chapter 178 Acquisition of Goudong

The box office of "Red Cliff" in its third week was actually 6000 million, and the total box office reached 3.3 million, which is only one step away from the 3.6 ​​million box office of "Titanic".

As July is coming to an end, Jumei Xiangyun and Shopee xyun have begun publicity, such as promoting spokesperson poster materials to let everyone know that Jumei has spokespersons.

When an e-commerce company hires a spokesperson, it’s hard to say whether it’s suitable or not. It’s a given that he has a lot of money. Is it appropriate to be so wasteful when the financial crisis is spreading?

"Only after trying it can I know. I can't dare to take risks just because the risks are high." Qu Li explained in an interview with reporters: "The spokespersons we selected have the ability to win the championship, which is in line with Xiangyun's positioning: Your energy is super Better than you can imagine!”

"What if it doesn't happen? After all, the Olympics..."

"The only winner in competitive sports is the champion, but life is more than just one arena. Competition in the e-commerce market is a long-distance race. We can still run without speeding up!"

Qu Li is relatively relaxed at this time. Jumei has invited a large number of brand owners to join them in the past few months. Jumei Logistics gives priority to serving these big brands. There are even situations where orders are placed on Taobao and delivered by Jumei Logistics, which is very surprising. So unhappy.

"Hide it for as many days as you can, and don't make it public." Qu Li couldn't believe it when he received the call. Xu Lei and Zhou Ting were so wild.Just imagine that you are a consumer and place an order on Taobao, but the delivery person is Goudong. What would you think?Everyone on Taobao places orders on Goudong. Has Goudong invaded the hinterland of Taobao?

No matter what consumers think, they will look up to Jumei anyway. How much advertising expenses will be saved and how many loyal users will be added to them?

"Don't worry, there is no Jumei mark on the outer packaging. We only mentioned Jumei Logistics when we called consumers to pick up the goods. There is a leaflet in the box..."

Qu Li secretly gave a thumbs up and liked it. At this time, consumers could not see the express delivery information in real time. Taobao recommended express delivery (Sitong Yida and other companies) accounted for 63% of the total express delivery on the platform. Only US Logistics has such an opportunity to attack Taobao.By 2010, Taobao launched an online platform to connect sellers and logistics information...

Happy to be happy, Qu Li did not forget about business. A few days after arriving in Beijin, he went to the small company Goudong. Dadongzi was still looking for venture capital, but he couldn't stand Jumei holding him back. As long as someone dared to invest, Juhuasuan would The platform sells digital 3C.If there are really venture capital investors who are not afraid of death, then they will start a price war with Goudong.

It is impossible for Qu Li to give up the two B3C e-commerce advantageous projects of mobile phone digital 2C and household appliances to Goudong, even if he admires Dadongzi, he cannot do so.If you think about it, you will know that it is the same order: a mobile phone costs more than a thousand yuan, a piece of clothing is about a hundred yuan, and a pack of melon seeds is about 10 yuan. Only a fool is willing to sell it cheap.

"This place is a bit rundown!" Qu Li saw Dadongzi

"Your place is no better than mine."

"It's different. We don't have time to be superficial. You don't have money." Qu Li hit Dadongzi unceremoniously.

"Don't worry, Dogong will be rich soon."

"Hopefully, I will officially propose to you on behalf of Jumei to acquire Goudong, so that you will have money..." Qu Li

"..." Dadongzi didn't speak.

"My idea is to exchange shares. You will serve as the senior vice president of Jumei and report to me. You will continue to stay in Goudong to be responsible for the major home appliances sector. I will give you 500 million shares plus an equity incentive of 100 million to become the fourth largest shareholder of the company. The status is equal to that of Xu Lei..."

Xu Xin invested US$2007 million in Goudong in 1000. The proportion is a mystery. Although it can be found out through a large number of original documents, it is too troublesome. As Jumei became a full-category e-commerce company and began to sell 3C digital and major appliances, The valuation of Goudong has plummeted. Coupled with the financial crisis, when Lehman goes bankrupt, the valuation of Goudong will continue to fall.

If you must give Goudong a valuation, US$5000 million is already very generous, including Xu Xin’s share.Later, someone analyzed that Goudong’s valuation at the end of 2008 was only US$3000 million.At this time, Qu Li gave Dadongzi 500 million shares plus 100 million equity incentives. Judging from the current stock price of 11 US dollars, it was considered very kind.

"I need to think about it again."

"Of course, but I won't be the one bidding next time. The U.S. subprime mortgage crisis is still spreading. Jumei's stock price may fall with the market. If it falls below $10 again..."

"Let's do this, 500 million shares plus 1000 million US dollars in cash." Qu Li's original intention was to give 500 million shares to Dadongzi personally, plus an equity incentive of 100 million shares. We will discuss the share of capital today, but now Goudong is really worthless, and he is afraid of being scolded by others.It happened that Dadongzi didn't know what was going on and didn't agree directly, so he immediately reduced his chips.

Of course, Qu Li could give Dadongzi more cash and less shares, but with less shares, how could a majestic boss like Dadongzi invest his energy in fighting for Jumei.

"I have no problem, but I have to talk to Xu Xin..." Dadongzi was impressed by the 1000 million US dollars. The difficulty of financing was beyond imagination. Qu Li said that Jumei's stock price would fall, so would Goudong's valuation fall? , it is almost certain that Qu Li is unreliable but very reliable.

"As soon as possible. We still have to deal with the impact of the subprime mortgage crisis and open up the British market. There are a lot of troubles..." Qu Li waved his sleeves and left without taking away a piece of paper from Goudong. .

After leaving Goudong, Qu Li talked with Lin Bing and Wang Yunliang about Jumei's acquisition plan for Goudong. This acquisition reduced a strong competitor, gained an outstanding entrepreneur, and brought different cultural genes to Jumei. .

"As an entrepreneur, Dadongzi is excellent. Whether Dadongzi is qualified as a partner depends on whether Jumei's corporate culture is excellent or not..." Qu Li maintained his opinion on the phone. Dongzi talent is rare.

The division of 500 million shares diluted the rights and interests of the original shareholders, and Qu Li was the one who suffered the most. However, this was an attempt to enlarge the cake, not to divide the cake. If Lin Bing and others could not understand, it would only cause conflicts within the company.

Many companies with concentrated shares of major shareholders are not worth investing in. For example, Hengda Xu Dayin holds 70% of the shares. The company's affairs are decided by one person. How risky is it?Of course, there are always exceptions in the world, and Wal-Mart may be one of them. It’s hard to say that Farmer is the richest man in Three Punch Bell.

Xu Xin quickly rushed to Beijin. He originally wanted Jumei to add more money, but Qu Li's attitude was very tough: "I insist on acquiring Goudong. Jumei has not reached an agreement. If you are not in a hurry, you can wait. Jumei's The stock price may plummet..."

Hearing the news and knowing the implicit threat, Xu Xin voted in favor of the acquisition. In the context of the financial crisis, it was lucky to be able to recover the investment. With Jumei's stock and cash, there might be some profit.

Lin Bing and Wang Yunliang quickly led the team to Beijin. 500 million shares plus US$1000 million accounted for about 3% of Jumei's market value, so there was no need to ask for board approval, the company management could decide.

Dadongzi asked for 400 million shares of Jumei, and the remaining 100 million shares were divided between Goudong's management and Xu Xin. It is not clear how the US$1000 million in cash was divided. Anyway, Dadongzi achieved financial freedom.

Lin Bing took the Central and Taiwan Department on a business trip to Beijin and incorporated Goudong into Jumei's information system. By the way, he watched the great Olympic opening ceremony with Qu Li, Chen Danlin and others.

The previous chapter was blocked because of the discussion about the affordable housing. Let’s see if it can be unblocked tonight. If not, I’ll add another chapter to keep people diligent!