Rebirth in 1989: Creating the Chinese Technology Empire

Chapter 398 New model finalization: Shanhai Automobile is about to make a big move

There are now a lot of Land Cruiser orders in some foreign markets. These exported Land Cruisers can not only earn foreign exchange, but also make higher profits.

Land Cruiser, which costs over 12 yuan in China, sells for more than US dollars in some places abroad, and the price exceeds RMB. It is absolutely a top-notch luxury car.

Even so, sometimes demand exceeds supply.

Especially in the Middle East, people from several wealthy households like Land Patrol very much and have great demand, especially in Saudi Arabia.

Nowadays, Land Cruiser is the favorite of rich people in Saudi Arabia. Rich people like to drive Land Cruiser to play in the sand.

The Saudi royal family has now established the Royal Saudi Automobile Company, and the construction of Saudi Arabia's first automobile factory has begun in Riyadh. Everything adopts Chinese standards.

The workers who built the factory were Chinese workers, and many of the materials used to build the factory were Chinese. All the equipment used in the factory were imported from China. The big business owners were only responsible for paying US dollars and enjoying the profits.

Although the factory is not well built, even big business owners can still play with it. It doesn't matter if your factory is not well built, as long as your Royal Automobile Company sells cars. Just import the Land Cruiser directly from China, and then put the tail label of the Royal Saudi Automobile Company on the tail label. It is nothing more than making less money.

When promoting it, it was still a joint venture car between Royal Automobile Company and China Shanhai Automobile Company.

When your own factory is built in the future, you can directly purchase the Land Cruiser production license from Shanhai Automobile, and then the Land Cruiser can be assembled and produced directly in Saudi Arabia.

In the beginning, it was in the form of parts, and Saudi Arabia was only responsible for the assembly.

In the future, the localization rate of Land Cruiser will be gradually increased, and eventually it will be fully domestically produced.

The Royal Saudi Automobile Company is following the development path of China Automobile and using the market for technology to slowly develop its own automobile industry.

In addition to the Middle East, Shanhai Automobile is also working hard to expand sales channels in other overseas places. In the past six months, Shanhai Automobile has opened stores in many countries.

Such as Thailand, Laos, Myanmar, Indonesia, Malaysia and other places. Although Shanhai Automobile does not have many stores in these places, these stores have brought Luxun there, and initially established a stronghold for Shanhai Automobile in these countries.

In these places, although Shanhai Automobile does not sell many cars, it promotes it very hard. It has been promoting the high-end positioning of Land Cruiser and laying the foundation for cheaper cars to enter these markets in the future.

So now half of Land Cruiser's production capacity is exported.

On Hong Kong Island, Land Cruiser has been promoted as the top luxury car, and its price is more expensive than Rolls-Royce. Almost every big star in Hong Kong owns a Land Cruiser and drives it most of the time when they go out.

Nowadays, in Hong Kong movies, Land Cruiser has a lot of advertising placements, and Land Cruiser is specifically said to be very high-end, even more high-end than Mercedes-Benz and BMW.

This kind of subtle publicity is very important. Land Cruiser's high-end familiarity is slowly built in this way.

There is no way, these celebrities dare not object. Who dares not to give face to the car Xu Dafei gave them? If you don't give face, you will offend Xu Dafei. Now Xu Dafei is the local emperor of Hong Kong Island. Anyone who dares to offend will be waiting to feed the sharks in the sea.

Besides, Xu Dafei is a local emperor. But there are rules and bottom lines for people to do things. Nowadays, artists and celebrities in Hong Kong are actually very grateful to Xu Dafei and even respect Xu Dafei very much.

In the past, they were always threatened with being sidelined, and many artists were even forced by those people to make movies they didn't like and do things they didn't like.

Especially some female artists, many of them have been exploited by people who are not interested in them. But now everyone follows the rules. Xu Dafei's people never bully them. Xu Dafei's people have a bottom line in doing things.

This principle of doing things not only makes these artists safer, but also makes them more profitable. Because Xu Dafei is not like those people in the past who had no bottom line when it came to blackmail and fished for nothing. Xu Dafei followed the rules and sought long-term development and cooperation.

Xu Dafei did not rely on evil intentions, but relied on monopoly on the side market in Hong Kong Island. Now, except for Xu Dafei, no force seeking sideways can enter Hong Kong Island.

Now, to put it bluntly, Hong Kong Island is a forbidden area for outside forces. Those forces will die as many as they come in, without any surprises.

All side businesses on Hong Kong Island are controlled by Xu Dafei. Many businesses are now open business, blatantly. Originally, Hong Kong Island was relatively dark during this period.

After Xu Dafei arrived, he straightened up the place so that everyone could make money. Practitioners make money, those who fish for side jobs make money, and Hong Kong police make money, especially the British guys who make more. These British guys were fed so well by Xu Dafei that they dared to adopt any policies after being fed. Agree, Xu Dafei dares to touch any business.

For example, the area in Beigang that was originally undeveloped has now been taken over by Xu Real Estate. Now that area is under construction, preparing to build a super project and build a new city.

However, Xu Dafei secretly keeps accounts for these guys. After returning home from Hong Kong Island, the first thing Xu Dafei looks for is these guys. If he eats from his hand, Xu Dafei will make them spit it out twice as much as it is. .

Under Xu Dafei's operation, Land Cruiser has become a top luxury car in Hong Kong Island. Although it does not sell many cars every month, it makes huge profits. The placement of advertisements in Hong Kong movies has also spread the fame of Land Cruiser, Xuanwu brand and Shanhai Automobile, especially in places where Hong Kong movies can influence.

Even mainland China has been deeply affected. After seeing the Land Cruiser, many mainland people first thought that it was the top luxury car in Hong Kong movies and the top luxury car driven by Hong Kong stars.

Shanhai Automobile is now off to a good start. Whether it is at home, in some countries in Southeast Asia, or among major players in the Middle East, it has accumulated a lot of reputation because of Land Cruiser.

Next year will be the time for Shanhai Automobile to fully exert its efforts.

In the Shanhai Automobile Research Institute, Xu Huasheng saw several new cars. These cars were both familiar and unfamiliar to Xu Huasheng.

这几辆车就是之前出去测试的七款车,原型就是奥迪Q7、Q5、Q3、A8、A6、A4,还有别克的GL8。

But now the logos of these seven cars are not the Audi and Buick logos, but replaced by the White Tiger logos. These seven cars will be Shanhai Motors’ future luxury car lineup.

In the future, these cars will change their shells and brands, and that will be the lineup of China's Volkswagen brand Suzaku.

In other words, it seems that these are seven cars, but in fact they are fourteen cars.

The car shells of Baihu and Suzaku are the same, but the internal configurations, engines, gearboxes, and interiors are different to meet different customer needs. Low-end and high-end products must always be differentiated in order to impress the corresponding consumers.


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