Rebirth in 1989: Creating the Chinese Technology Empire

Chapter 342 Creating Gold Label Certification: Using the World’s Highest Standards to Make Food

"Uncle Li, I can invest in this industry, but these investments will not be concentrated in Zhengzhou..."

In Li Jilin's office, Xu Li raised his head after thinking for a long time and said, which made Li Jilin look curious.

"I will disperse these investments in various cities under our Henan Province, and maybe build a brand in one city or county. Then we will build these brands into leading local companies. Food processing is a labor-intensive industry. I hope to Through my investment, the people of Henan Province can have a well-paying job at their doorstep. We Chinese people all love our families. If we are not forced by life, who would be willing to wander outside..."

As soon as Xu Huasheng said these words, Li Jilin laughed.

"Xiao Sheng, let me first thank you on behalf of the tens of millions of people in our Henan Province. I agree with your idea. For our Henan Province, it is naturally the best to develop in an all-round way. Although every province now wants to build a central city, To build a central city is not to let the central city suck the blood of surrounding cities, but to use the central city to feed back the brother cities below..."

Li Jilin said directly that in order to create a provincial capital pearl, a province cannot suck up the economy of other cities below it. In the end, only the provincial capital city in a province has a good economy, and the other cities below have a very poor economy.

If it can develop in an all-round way, even if the provincial capital city is not so dazzling, the people of this province can still live a happy life.

With a good job right at home, many people are unwilling to leave their hometown and go to other cities.

What's more, Zhengzhou already has such a large electronics industrial park. At present, Zhengzhou is mainly building an airport economy and building a semiconductor industry. Let's get this done first.

It is also good for Xu Huasheng to move the food processing industry to the lower cities. In the future, Zhengzhou will pursue high-end manufacturing, while the following cities will pursue low-end manufacturing. If each city can have several leading companies, then the development of the entire Henan Province will be relatively balanced in the future.

"Uncle Li, when I go back, I will plan and see how to lay out the layout. I will try to create a unique industrial cluster for each city. This will also facilitate the formation of large-scale clusters and attract more similar companies to settle in. It will also facilitate publicity in the future. Maybe the cities below will get the title of Home of Edible Oil, Home of Beverages, Home of Braised Food, Home of Noodles, etc..."

As soon as these words came out, Li Jilin also laughed.

He is also looking forward to the day when every prefecture and city will create a unique industry. By concentrating our efforts on big things, we will be more stable once we achieve scale effects in the future. Because with the development of related industries, the related supporting industry chains will also be improved, eventually forming a cluster effect.

Once a cluster effect is formed, as long as there are no major changes in the enterprises, these enterprises will not be relocated casually. Because in this cluster, it is more convenient to do this kind of business, and all supporting things are available. If you move to another place, the supporting facilities may not be so complete, and the gains outweigh the losses.

"Uncle Li, I plan to establish the world's most advanced food testing institution in Zhengzhou. For the food industry, food safety is the core thing. I plan to use the world's highest standards to establish a certification system. When this certification system is deeply rooted in the hearts of the people, After that, this certification will be a golden sign..."

In the office, Xu Huasheng expressed his thoughts.

Xu Huasheng is very aware of the importance of the certification system. Now the China United Chamber of Commerce has its own product quality certification system. This certification system now brings many benefits. This system has improved the quality of Huaxia's home appliance products by several levels.

This time, Xu Huasheng is preparing to create an ultra-high standard certification in the food industry. This standard is the highest standard in the world, higher than the United States, Europe, and Japan. The most demanding standards are used to create this certification.

It is extremely difficult for a product to obtain this food certification. But once you get this certification, it means that this product has the highest food safety standards in the world, is very healthy, and everyone can eat it with confidence.

With this certification mark, the price premium of these products will be stronger and they can be sold more expensively. Of course, if these products want to obtain this certification, the cost will definitely be higher than that of similar products. The high cost and high premium are very reasonable.

If you want to eat healthy food, you have to spend more money.

If you want to spend less, there are plenty of cheap things, it’s up to you to choose what you want.

In the office, Xu Huasheng and Li Jilin chatted for a long time, and the conversation did not end until the evening.

Xu Huasheng originally wanted to leave, but how could Li Jilin be willing? No matter what, you have to ask Xu Huasheng to finish the meal before leaving.

The meal was lively. Li Jilin and a group of people accompanied Xu Huasheng to eat and chat until very late. Xu Huasheng took his private plane to leave Henan Province and return to Shenzhen City. He still had many things to do in Shenzhen City.

"Mr. Ni, long time no see..."

"Mr. Zhang, hello, hello..."

Shencheng, inside Xu Li's villa. After returning to Shencheng, Xu Li held a banquet at home and invited many people. The people coming to the banquet today are all big guys, specifically the big guys in the home appliance industry.

Now the domestic home appliance market is different from two years ago. Now the situation in the domestic home appliance market has gradually become clearer.

The once powerful foreign brands have basically withdrawn from the Chinese market. In fact, they don't want to leave, but the Chinese market is so busy that they can't even sell it at cost price. Why stay in this situation? Retreat early and stop losses early.

If we don’t retreat, with so many employees and so many stores, the daily expenses will be a lot of money.

Including Japanese brands are now withdrawing, there is no way, it can't be done.

In terms of technology, Huaxia Home Appliances’ technology is now better than our own. The high-end brands include the Wosheng brand, and the low-end brands include Xingyao, Changhong, Haier and other brands. The entire product line is very complete.

In terms of product quality, under the new certification system, the quality of home appliances produced by China is quite good, not much worse than Japanese brands.

In terms of price, there's no way to compare. For the same product, the price of Huaxia brand home appliances is lower than their cost price. In addition, this is Huaxia. Huaxia's home appliance products have local advantages and their personal connections are deeper. They can't beat them at all.

They felt this very deeply. In the past, they were aloof and welcomed wherever they went, just like their ancestors.

Now it's the other way around. China has its own products and its technology is relatively strong. It is not easy to be a grandson now, let alone an ancestor.

What makes them even more depressed is that usually these Chinese home appliance brands fight with each other and beat each other to a bloody head, but when facing them, these brands have a tacit understanding, as if they have agreed upon it, and they will arrest them collectively whenever they have the opportunity. Beat them to death.

Faced with this situation, if they didn't know what was going on, they could just find a pig and kill it. Obviously, the Chinese manufacturers must have maintained some kind of tacit understanding behind the scenes. They can fight with themselves no matter what, but when facing foreign enemies, they must be consistent with the outside world and kill the outside competitors first.

The same is true for Japanese brands. They compete with each other, but after going out, they unite with each other and compete with competitors from other countries. Because they know very well that everyone is prosperous and suffers.

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