Rebirth in 1989: Creating the Chinese Technology Empire

Land Cruiser currently has two configurations. The engines are the same, but many other things are different.

Luxun 430 uses a five-speed manual transmission.

Luxun 480 uses a 5at automatic transmission.

Land Cruiser 430 uses integral axle suspension on the front axle, which has poor comfort but good extreme off-road performance.

Land Cruiser 480 adopts independent suspension, which has good comfort but slightly poor extreme off-road performance.

The interior of the Land Cruiser 430 is very simple, with fabric seats and very few comfort configurations. It is positioned as a tool cart.

Land Cruiser 480 has a luxurious interior, leather seats, and many comfort features, positioning itself as a luxury off-road SUV.

In a word, the Luxun 430 has a low price, low configuration, and is a tool truck. The Land Cruiser 480 is expensive, has good comfort, and takes the route of a luxury utility vehicle.

Different configurations have different prices.

Regarding the pricing of Land Cruiser, Shanhai Automobile finally gave a reasonable price after careful internal calculation and discussion. This price is not cheap, but it is definitely not expensive either.

Luxun 430, the naked price is set at 30.98 yuan.

Luxun 480, the naked price is set at 40.98 yuan.

The price difference between the two cars is a full [-] yuan. This gap is very large. However, in this era, many cars only have one configuration, and the two configurations of the Land Cruiser are considered very good. At least they give people different choices.

The reason why there is such a big difference is because many models with different configurations will be added in the future. Now both cars have 4.0 V8 engines. In the future, the Land Cruiser will also have a V6 engine. Not only will it have a naturally aspirated engine, but it will also have a turbocharged engine in the future to complete the entire car series and give consumers more choose.

As for the price, it turned out that Xu Huasheng planned to lower the price to just over [-] yuan.

But this price made the people at Shanhai Automobile very opposed, because if you sell this configuration for over 20 now, how will you sell the V6 version in the future? You can't sell it for hundreds of thousands, right?

Moreover, the Land Cruiser is a large off-road vehicle. How should we price a shorter Overlord in the future? Your V8 Land Cruiser sells for more than [-] yuan. How should the cars of the Baihu brand be priced in the future? How should other Xuanwu brand cars be priced?

If Xu Huasheng hadn't stopped him, or if he hadn't considered the volume, the price of a car with this configuration would have been over [-] yuan. After all, the price of a Santana now exceeds [-] yuan.

As for profits, despite the fact that the Land Cruiser is not expensive and has high configurations, the profits are really not low.

Lu Xun 430, the current net profit of a car is as high as [-] yuan.

The Luxun 480 has higher profits. The net profit of a car is as high as [-]. Such profits are definitely very high profits.

But considering that the people who can afford this car now are people who are not short of money, Xu Huasheng feels at ease. Make a lot of money by selling cars to rich people, and use the money earned to pay more wages to employees and give more money to educational charity foundations. This can be regarded as robbing the rich and giving to the poor.

"Everyone, let's go..."

At the Xuanwu Automobile Magic City flagship store, after a brief meeting with the person in charge, everyone got in the car. Hundreds of Land Cruisers lined up directly from the store. For today's event, the store hired many drivers. Today, they wanted hundreds of Land Cruisers to patrol the streets and detonate the entire Magic City.

In the Magic City, hundreds of Land Cruisers formed a huge convoy, setting off from the Xuanwu Automobile flagship store. This huge convoy appeared on the street, directly detonating the entire Magic City.

The vast convoy was endless, and every Land Cruiser looked so domineering.

Not only that, many Land Cruisers also have advertising banners on them with the price of the car and the address of the store.

Not only that, many cars also have speakers on their roofs, shouting while walking.

"Three hundred and nine thousand and eight, Xuanwu Land Cruiser to drive home. I am powered by a big V8. I am not afraid of going up mountains and rivers. The seven-seater design is great. One car can pull the whole family..."

"There must be a road before the car reaches the mountain. If there is a road, it must be a Xuanwu car..."

"A car is a car, and a rut is a rut. Land Patrol will take you through mountains and rivers..."

"Xuanwu Land Patrol, sharing the prosperity of the world..."

The various advertising slogans were very catchy, and all of a sudden, wherever the entire convoy passed, everyone around them started discussing crazily.

"Hey, what kind of car is this? It's too big..."

"This car is so beautiful, so domineering. Look at this car company. It's really high-quality. Is it an imported car?"

"Oh, I thought Santana was pretty enough, but I didn't expect this car to be even more domineering. What brand is this?"

"Xuanwu, is this brand a domestic brand?"

"Domestic brands? Oh my, can domestic car companies make good cars? Oh my, they definitely won't work. They just look like products at first glance, and they don't seem to be useful. Cars made in the United States and Germany depend on them. You see, they are made in Germany. The quality of their cars is good, oh my, the domestic cars will definitely not work, anyway, I will not buy the domestic cars..."

Wherever the convoy passed, countless people discussed it. The staff of Xuanwu Automobile Flagship Store also followed the convoy, handing out leaflets to everyone as they walked.

The flyer had the address of the store printed on it, as well as various data about the car.

Hundreds of cars patrolling the streets are unprecedented. Even the people in Magic City have never played such a formation. In addition to patrolling the streets with white cars, Shanhai Auto also has other promotional methods.

They distributed flyers and put up posters. Not only that, they also parked two cars in many places with a lot of traffic in the city, and then found two sales locations to promote their cars to the greatest extent.

What's even more awesome is that several cars parked directly at the entrance of the Volkswagen factory in Shanghai. It became lively. Many people who came to pick up the cars were attracted by the Land Cruiser.

After seeing Lu Xun, the faces of the people in the magic city suddenly became extremely ugly. In the end, the people sent from Germany were directly alerted. The person in charge of the German Volkswagen changed his face drastically after the land patrol, and directly arranged for people to buy the car. Such a big car, priced at over [-] yuan, is a wolf here to steal meat.

Looking at Lu Xun and then at their own Santana, they felt as if their hearts had been stabbed several times.

They used to be very proud people. They were members of the public in Shanghai, and Santana was their trump card product. In this era, Santana is a status symbol.

But now, Lu Xun stopped at the entrance of their factory and made a judgment. In comparison, the Santana they produced must be thrown away. Santana, the white swan in their hearts before, has now suddenly turned into an ugly duckling, with disgust on their faces.

Under this publicity offensive, the reputation of Xuanwu Land Patrol suddenly spread.

Out of curiosity, many people went directly to stores or places with cars to see the car.