Rebirth in 1989: Creating the Chinese Technology Empire

第 116

Countless people had sleepless nights, and many home appliance brands were cursing Wal-Mart to close down and go bankrupt tomorrow.However, Wal-Mart opened normally the next day. After opening, many consumers poured into the supermarket. Some people entered the supermarket and went directly to Robertson's counter area.

The products in Robertson's counter are neatly arranged. Although Robertson's counter is not as high-end as the Wo Sheng brand counters, it is much more high-end and fashionable than the counters of other brands in the mall.

If other brands are compared to Nokia in the Symbian era, then Wo Sheng is Apple, while Robertson is Xiaomi and so on.

Although Xiaomi and the like cannot beat Apple, it is still very easy to beat Nokia.

This is misplaced competition, and the product price is still cheap.

"Hello, how much does this TV cost..."

"Hello, I want a refrigerator. I have a refrigerator at home. How can I trade it in for a new one..."

"Can I trade it in for a new one? I want an automatic washing machine. I have an old TV at home..."

"Why is there no DVD player..."

"What's the price of this air conditioner..."

Crazy, the bustle of the Robertson counter today is even crazier than the previous Wo Sheng brand counter. As soon as the counter opened, many people came here to inquire about it.

Shizuyama Ono is a senior executive at Sony, and this morning he came to the Wal-Mart supermarket closest to his residence early.

After the supermarket opened, Ono Jingshan immediately came to Robertson's counter. After seeing the products in the counter, Ono Jingshan's heart became even colder.

Although the products of the Robertson brand do not look as high-end as the products of the Wosheng brand, they are much more beautiful than their own products.

Moreover, the technology is even more advanced. Looking at the price, Ono Jingshan feels even colder, because the price of this product is almost the same as that of his own product.

This is not the most cruel thing, the price is the same, Robertson brand actually also launched a trade-in.Moreover, the trade-in price of old products is not too cheap, and in addition to the discount price of old products, there is also a subsidy of US$100.

"idiot……"

When Ono Jingshan read the specific policy of trade-in, he was so angry that he wanted to pick up a samurai sword and chop Wo Sheng.

Because the trade-in policy clearly states that if it is a Japanese brand, the replacement subsidy can be increased to a maximum of US$300.

This damn thing is not just broken, this damn thing is ready to dig up the ancestral graves of Japanese brands.

Little devils are very clever in doing business. Sometimes the products don't make much money from you, but the later parts do.In order to achieve this goal, the service life of some parts produced by Xiaoguizi is just within the scope of the warranty.

For example, this part has a three-year warranty. Within three years, the probability of failure of this part is extremely low.But as long as three years pass, the probability of failure of these parts will increase significantly.

At this time, the other parts of the product are still in good condition, and you are reluctant to part with them, so you can only replace them with accessories. The price of an original accessory is often very expensive.

After you replace this accessory, another accessory breaks after a while.In the end, you will find that once these parts start to break, the entire machine cannot be repaired. Either there is a problem here or there is a problem.

This routine is very easy to use and very effective.But if you want to make money by playing this trick, market stock is very important.

Now that Robertson is exchanging old products for new ones, he is directly seizing on the weaknesses of Japanese brands to fight against them.

As the saying goes: Kick the lame man's good leg hard.

Robertson Brand is playing this way to tap into the stock of Japanese products in American households.In the past few years, Japanese home appliances have swept European and American brands in Europe and the United States.

However, after the Plaza Accord, Japanese brand exports suffered a critical blow.But a skinny camel is bigger than a horse. Now in the US market, Japanese products still have a high share, and American families have a higher stock of Japanese products.

As long as there is stock in the future, after-sales service will allow Japanese companies to make another profit.

Now, Robertson even wants to cut off this road to Japanese brands. This is why Ono Shizuyama is so violent.The Robertson brand has a very bad conscience.

After Ono Jingshan looked around, he directly bought one of all the products. They wanted to buy it back, dismantle it, study it, see what the differences were between themselves and Robertson, and find a way to deal with it as soon as possible.

Different from Shizuyama Ono's anger, in another Wal-Mart store, Robertson and Sam's group were all smiles after seeing the busy scene at the counter.

The product is selling so well, which is a great news for Wo Sheng and Wal-Mart.In the past month or so, due to the positive impact of the Wo Sheng brand, Wal-Mart's stock price has soared by 40.00%. Such a skyrocketing stock price has made Wal-Mart's shareholders crazy with joy.So for them, it doesn't matter if Robertson makes less money. As long as good news continues to break out, they can use this good news to make stocks continue to rise and the money in their hands to continue to increase sharply. Compared with the sudden increase in stocks, The money earned by the Robertson brand is really negligible.

"Sam, you have done a good job. The board of directors has already decided. In addition to your salary, you will also receive an equity reward of [-]% of the company's net profit every year. Huasheng has also agreed..."

After returning from the inspection, Robertson looked at Sam and said with a smile. Sam laughed when he heard this.

"Thank you Mr. Robertson and the Board for your confidence..."

Sam nodded. In fact, Xu Huasheng had already explained this to Sam a few days ago.

Now Sam is here at Watsons, with an annual salary of $200 million before tax.

This salary is already very high, but compared to the [-]% annual net profit equity award, this amount of money is nothing.

According to the current pace, Wo Sheng Brand's annual net profit may be as high as several billion dollars.

Even if calculated based on one billion U.S. dollars, a 2000% equity reward can still be a reward of [-] million U.S. dollars.If the performance is slightly better, the annual equity reward will be larger, and it may even exceed [-] million.

A year ago, Sam would never have believed that he would be able to achieve success in this life.

The success of Wo Sheng Group has made Sam an upstart in the business circle. Not only do many people from the business circle come to make friends with Sam, but many people from the political circle also come to get close to Sam. Sam has been in the social circle this month. Clearly moved up a few levels.

The Robertson brand is officially on sale, and Watsons and Wal-Mart are happy.Other brands are full of sorrow.

Especially for Japanese brands, life was difficult after the Plaza Accord, but now it suddenly becomes even more difficult.Because Robertson has played too hard this time, as an American consumer, if you replace old home appliances with the same specifications, the price of Robertson brand products after trade-in is only about two-thirds of that of Japanese brands.

However, the product design and product technology are much better than Japanese products of the same specification.How to choose this, anyone who is not a die-hard Japanese fan knows how to choose.

Robertson's strategy suddenly confused many Japanese brands.Originally, Japanese products relied on cost-effectiveness to dominate the world in Europe and the United States. Now Robertson is even more cost-effective than them. How can this be done? This price is even lower than its own cost price. The design is more beautiful and fashionable than its own products, and the technology is better than theirs. I am advanced, the price is only two-thirds of my own products, and it is an American brand. How can I do this?

At this moment, all major Japanese brands just want to say: Dad doesn’t love me anymore!