Reborn 60 years ago, became a god thanks to the prophet

"Brand problem? What happened to our brand?"

Remove yourself from past life memories.

Ye Chen asked in greeting.

"Due to the donation event for the Central Plains flood disaster, We Yiren Ruxue has received an unprecedented positive response from public opinion, so Minister Yuan thought of taking this opportunity to launch our Yiren Ruxue brand advertisement and find celebrities to endorse it!" Chen Yinuo Be the first to speak out.

"Mr. Ye, I know you have never paid much attention to these, and our Yiren Ruxue's sales do not need any advertising to support. After all, the product efficacy itself is the best marketing! However, the influence of a brand requires more than just Word-of-mouth also requires advertising. Looking at the countless brands in the world that have already been implanted in people's hearts, they still spare no effort in advertising. The more popular and influential a brand is, the more generous it is in advertising, so It’s time for us, Yiren Ruxue, to start working on this!" Yuan Mingzhu said.

Ye Chen thought for a moment.

Then he couldn't help but nodded.

"What are you going to do?"

"As of now, all celebrities in China are willing to endorse for free, from the top to the average, so it's up to Mr. Ye and Mr. Chen to find someone to endorse. After all, all we need is advertising. , you don’t need the influence of those celebrities to support you!" Yuan Mingzhu said.

"Well, you are responsible for this matter, but the good news will not go to outsiders. Later, you can go to Tamron Pictures to select our contracted artists to endorse!" Ye Chen nodded.

The reason why he didn't consider brand advertising before was that he felt there was no need for advertising for the time being, and the other reason was that he didn't want his wealth to flow to outsiders.

Now that Tenglong Pictures has entered a stage of full swing, and it's time for Yiren Ruxue to advertise, so he no longer denies Yuan Mingzhu's idea.

"I understand, but in terms of advertising... Mr. Ye, Mr. Chen, what do you think?" Yuan Mingzhu asked again.

"You are more professional than us in this aspect, so you go back and draft the advertising plan and give it to us to look at. If there are no problems, just follow your plan!" Ye Chen responded.

"Okay, then I'll start preparing when I get back!" Yuan Mingzhu nodded.

Soon.

The head of the brand department, who had been exploited by many Fortune [-] companies in his previous life and was highly paid, left Chen Yinuo's office.

He looked at the door that was closed again.

Chen Yinuo said, "I have to say, Lao Ye, your vision is amazing! Minister Yuan has made a lot of contributions to our Yiren Ruxue, whether it is the establishment of our brand system, operation and maintenance, and public relations management Waiting for these aspects, I may not think much at first glance. After all, the popularity of our Yiren Ruxue surpasses all. But when I went deep into the brand department, I discovered that under the leadership of Minister Yuan, even if we compare horizontally with those Except for the advertising image, which is a well-known listed company, almost no other aspects are inferior to those companies. It can be said that she has almost completed the overall layout of the brand department in just over half a year!"

Chen Yinuo continued, "In addition, she leads the brand department and does a lot of public relations to maintain your reputation and image. Especially this time after we donated money to the Central Plains flood disaster, she made the first decision The reaction was that she had already led the brand department to the stage without me even telling her!"

"Now, do you still think it's too much to provide her with the first-class salary in the industry?" Ye Chen asked with a smile.

However, before he could finish his words, Chen Yinuo said again, "But her test hasn't really begun yet. As you said, Yiren Ruxue's popularity overshadows everything else. Plus Yiren Ruxue is a relatively single enterprise, so it is not difficult to do a good job in the brand department and improve the layout of the brand department! What is really difficult is the diversification of the group and the various problems it will face after the Tenglong Group is established. , that is the real test for her!”

"It's too early to talk about Tengkong Group, let's not talk about it for now. All in all, based on her current ability, we can say that we have found a treasure!" Chen Yinuo said.

"It also proves once again that I have a vicious vision, right?" Ye Chen joked.

"Look at what I've done to you!" Chen Yinuo yelled angrily.

After saying that, he smiled and shook his head, "Let's get down to business. How do you plan to price these three products developed by Pang Jun?"

"Well--"

Ye Chen pondered for a moment, "The price of the set is 1680. As for the individual items, you can decide what to do!"

"1680?" Chen Yinuo raised his eyebrows in thought.

"The price is not expensive. As Pang Jun said, the cost alone is almost three hundred. Adding various fees and taxes, the overall cost is estimated to be several hundred!" Ye Chen said.

"That's right!" Chen Yinuo nodded, "After all, we are targeting international brands, and this price is not expensive even compared to international brands, it can only be said to be mid-to-high-end!"

"Let's go back to the clinical trials first. If there are no problems, we will go through the official approval process and enter mass production as soon as possible!" Ye Chen said.

"Yeah, I know! But regarding packaging design, you..."

But before Chen Yinuo could finish speaking.

Ye Chen interrupted, "Give me a pen and paper!"

"Huh? You want to design it yourself again?" Chen Yinuo stared.

But he still hurriedly went to the desk to find pen and paper.

Ye Chen stopped talking nonsense.

Based on the memory of the previous life, I quickly drew the packaging design of the essence, lotion and cream on paper, and also marked the materials used one by one.

Looking at the design on the A4 paper, it is not only unique, but also noble and luxurious.

I was dumbfounded for a moment!

"Is this a sudden inspiration for you?" Chen Yinuo said blankly.

My eyes can no longer leave the image on the paper.

I even had a feeling for a while.

Hmm... Just looking at the packaging design, the price of the 1680 set seems... seems to be cheap!

"How come there are so many inspirations? This is something I have thought about before. Don't you just stay at home on weekdays? So I just think about it when I have nothing to do. After all, our beautiful lady Ruxue definitely can't rely on flawless cream and sunscreen, so I have nothing to do. I'll work on product packaging when I have nothing to do!" Ye Chen opened his mouth and came.

"If this continues, I think our design department should be abolished! Just leave it all to you!" Chen Yinuo joked in a daze.

"It's not a matter of canceling it. Let's see when I sort out the product packaging designs I have conceived for you. You can use them to apply to our new products later!" Ye Chen said with a smile.