Reborn 60 years ago, became a god thanks to the prophet

Following last time it was reported that Ye Chen might take over Thunder Express to make three links and one reach and Shunfeng Rulin the enemy.

This time.

The heated discussion caused by Jianghu Hot Pot has made Haidilao, the industry leader, unable to sit still.

On the day when the topic of Jianghu hot pot swept the entire Internet.

Haidilao headquarters.

The lights were bright.

All executives are gathered in a conference room.

on the big screen.

There is also the head of Haidilao who is overseas at this time.

"I heard that Jianghu Hotpot has become popular among the people on the Internet. In just one day, it has become so famous that it is catching up with our Haidilao, right?"

On the big screen, the founder in a suit said solemnly.

"Chairman, I wonder if you have heard of the name Ye Chen. Due to his previous high-profile behavior and all kinds of jaw-dropping and confusing investment strategies, his current online traffic is extremely huge. ! And as the major shareholder of Jianghu Hotpot, this has also boosted the popularity of the Jianghu Hotpot brand. In addition, Jianghu Hotpot is vigorously preheating and building momentum for the next opening today. Because Jianghu Hotpot has a turnover of [-]% This is a gimmick as a charity investment, which is why it is so popular today!"

The middle-aged man who is the president of Haidilao said solemnly.

On the big screen, the founder nodded, "What do you think about Jianghu Hot Pot?"

Following the founder’s words.

The senior executives in the conference room became agitated.

"Chairman, that's just a clown trying to please everyone!"

"In the current environment of the catering industry, taking [-]% of the turnover as employee commission and charity investment is simply a suicide. Unless the other party can achieve a net profit of more than [-]%, it will not even be able to meet basic requirements. They don’t have the ability to withstand risks, and [-]% of the net profit, to be honest - I don’t think the other party can achieve it in the current environment!”

"Long ago, after I learned that Ye Chen was the major shareholder of Jianghu Hotpot, I have been paying attention to Jianghu Hotpot and found that the investment costs of the other party are much higher than ours, including store construction and salary structure. , including the supply chain, etc., the cost is higher than that of our Haidilao, and they have grafted this high input cost on consumers. I have checked the unit prices of the dishes they disclosed, and based on the unit prices of the dishes, After analyzing their per capita consumption, we found that the unit price of their dishes is higher than our Haidilao, which also results in their per capita consumption being at least one-tenth higher than our Haidilao!"

"Chairman, judging from their publicity and advertising information, their business philosophy and service purposes are somewhat similar to our Haidilao. It can also be said to be a reference to our Haidilao. Over the years, whether it is plagiarism or Learn from our Haidilao, all of them died miserably, not to mention the other party's high unit price of dishes and per capita consumption, so I personally feel that we don't need to be too afraid of the emergence of Jianghu hotpot. To borrow what Mr. Zhou just said, it is just a sensationalist. It’s just a brand!”

"Based on all the known information, it is not difficult to see that Jianghu Hotpot is extremely lacking in catering management skills. The other party is not making a slogan that [-]% of the turnover will be used as employee commission and [-]% Is the turnover used as charity investment? Once they are unable to fulfill this slogan, the brand reputation and image will directly collapse, not to mention that their pricing is higher than our Haidilao. In today's environment, this is completely blind. Playing the piano is nonsense! According to my many years of experience in the industry, with the way the other party operates, this brand will fall apart soon. Of course, the financial backer behind Jianghu Hot Pot is Ye Chen. If he doesn’t care about the bottomless pit of losses, Jianghu The hot pot is definitely here to stay!”

"Chairman, as far as I know, Ye Chen currently plays the role of hands-off shopkeeper in Jianghu Hotpot, and the president Liu Xi, who is the first person in charge, is the founder of Jianghu Hotpot, a grassroots brand. Previously, it only opened in the Pearl River Delta region. I only have experience in self-operated chain stores. In addition to President Liu Xi, Vice President Yu Shoucheng. I have investigated and found that he was the general manager of Jiangnan Catering Group before, but he was a puppet with no real power and was only pushed out due to internal struggles within the board of directors. He’s just the person in charge, so we at Haidilao don’t have to worry about the threat of Jianghu Hot Pot!”

One sentence from many senior officials.

They all expressed their opinions on Jianghu hot pot.

In contrast, not many people have any crisis mentality regarding the emergence of Jianghu Hotpot.

However, in the words of many subordinates.

On the big screen, the expression of the leader of Haidilao became more and more solemn.

"Mr. Cheng, what do you think?"

The leader in the video looked at the president who was already frowning.

"Chairman, I think their ideas are dangerous!" the president surnamed Cheng said solemnly.

Swah——

This statement came out.

All the senior executives were immediately stunned.

What the hell?Are their ideas dangerous?

"Oh? Tell me!" the leader said.

"When Ye Chen created Yiren Ruxue and launched the flawless cream, everyone in the industry ridiculed and laughed. As a result, after the advent of the flawless cream, Yiren Ruxue monopolized the same category, and countless competitors fell because of the emergence of Yiren Ruxue!"

Mr. Cheng continued, "After Yi Ren Ruxue, it was Qianlong Games acquired by Ye Chen. Before his acquisition, it was a game company on the verge of bankruptcy. But with his appearance, a mobile phone called 'Reincarnation' When the game came out, it not only took away the market share of Goose Factory Games, but also caused Goose Factory to suffer a lot!"

"Now, Ye Chen is investing in the hot pot industry and has opened a total of [-] stores in [-] first-tier cities. I don't think this can be an impulsive move! I know many people regard him as blind and incompetent. All the nouveau riche think he was lucky! But don’t forget, with luck alone, could he have caused the Goose Factory to stumble over and over again, and made the Goose Factory, which has always only taken advantage but not suffered any losses, pay a lot of price?”

"So in my opinion, you must not look at him with the mindless and blind upstart eyes. Although I personally have no idea why he made the decision to use [-]% of his turnover as employee commission and charity investment. I don’t agree with you too much, but there is one thing. This decision is likely to make the employees of Jianghu Hotpot become the most cohesive and belonging people in the industry. At the same time, it will also give Jianghu Hotpot an unparalleled reputation! Of course, the premise is that Jianghu Hotpot If the operation of Jianghu Hot Pot can be successful, this will undoubtedly be the wisest and most advanced decision!"

Just when President Cheng's words fell.

Someone immediately spoke up.

"Mr. Cheng, you also said that this is based on the premise that Jianghu Hotpot can be successful, but do you think Jianghu Hotpot can be successful? As far as Haidilao is concerned, due to the impact of the general environment, the net profit has fallen again and again. However, even if it is so, the profit ratio is still far ahead in the industry, and Jianghu Hotpot is just a brand that became popular temporarily due to Ye Chen's fame. Looking at the brands that have become popular due to objective factors over the years, are there still many brands? But in the end it’s just a flash in the pan, and if nothing else, Jianghu hot pot will be just like those celebrity brands, it’s just a gust of wind, and it will be cold after the gust of wind blows!”