Reborn 60 years ago, became a god thanks to the prophet

The pricing range is from [-] to [-].

In terms of parameters and performance, the benchmark is the 4000 yuan grade of a number of powerful local brands such as Warwick.

Wang Haiyang already feels that Elf Company has enough conscience!

Because the profit margin at this price is undoubtedly very reluctant, and even this price should not appear on a mobile phone with such performance.

After all, as he said, with the same performance parameters, the price of other local brands that already have mature markets would have to be at least 4000.

But in order to gain competitiveness, one can only rely on cutting profit margins in exchange for market——

But what he didn't expect was.

He just finished speaking.

Ye Chen immediately shook his head.

"How much does it cost? I'm talking about the overall comprehensive cost!"

"The overall cost? If you include advertising, marketing, logistics, distribution, etc., the cost of a mobile phone will be at least [-]. This does not include the operating costs of the company. If you include those, I am afraid it will be [-]. Second, this is in the context of ignoring R&D investment! So Director Ye, to put it bluntly, even if the price is in the range of [-] to [-], we are somewhat losing money and making money!" Wang Ocean Road.

Ye Chen didn't speak immediately,

Instead, he paused for a moment in thought.

Then he slowly exhaled, "Let's price it at 2799!"

"what?"

Wang Haiyang burst out like this subconsciously.

The other people present in the conference room also suddenly widened their eyes.

This--

What a joke!

At the price of 2799, wouldn’t you have to pay crazy compensation?

Combined with the basic operation of the company itself, product research and development, advertising and marketing, distribution and transportation, etc., how much money will it lose?

"This... Mr. Ye, are you right? The price is 2799? Well, how much money will we lose if this happens? Let alone getting back the money, we don't know how much we have to invest in it!" Wang Haiyang was anxious. .

But what he didn't know was that although the Genie phone in the previous life had gained a certain amount of attention after its release, it was not ideal in terms of seizing the market because of its lack of absolute price advantage.

Although in the end it did not affect the Smart Phone sweeping the world.

However, due to pricing issues, the pace of increasing market share has been too slow.

Even if the performance parameters of the first-generation Phantom mobile phone at that time were absolutely worthy of that price.

But don’t forget that the psychology of mass consumers is more willing to chase more stable and mature brands!

So for Ye Chen, who has witnessed the development trajectory of Elf Mobile in his previous life.

In terms of the brand of Genie Phone, it is obviously not suitable to go straight to the mid-to-high-end price range.

The ideal first step is midrange!

Offering mid-to-high-end performance at a mid-range price is undoubtedly the best shortcut to gain market share and influence——

Of course, this also means that the hole in the loss will be terrible——

It’s so scary that few brands can bear it!

But is Ye Chen short of money?

It’s obviously not worse than losing money for two or three years!

"Mr. Wang, you haven't heard that I'm talking about 2799. I know your worries, and I also know what kind of losses this will bring! But in my opinion, this kind of losses is still valuable, as long as you put it Once the market share, popularity and brand influence have been established, are you still afraid of the day when there won’t be a lot of money? The first generation Genie mobile phone can be regarded as a big opening bonus. In the next second generation, it can be reduced appropriately. The loss ratio will be even in the third generation! According to this development plan, combined with the outstanding price/performance ratio of the Phantom Phone, it will be enough to stand on the forefront of the industry. At that time, the fourth generation of its own system will be launched. Then start turning losses into profits from this generation, isn’t this the most ideal development path?”

Ye Chen continued, "If we can use the first three generations of Genie phones to gain market recognition, excellent reputation and the popularity of mass consumers, then when the fourth generation phones equipped with self-developed operating systems are launched, there is a high probability that mass consumers will buy them." It is possible to achieve a seamless connection. Even if the fourth-generation Genie mobile phone will have a certain level of price increase when it comes, based on the foundation laid by the previous three generations of mobile phones, this kind of increase can psychologically satisfy mass consumers. It creates an extremely high expectation and yearning!”

Listening to Ye Chen's slow talk.

Even Wang Haiyang frowned and remained silent at this moment.

He knew that Ye Chen had never thought about making Elf Company profitable at this stage.

But no matter how much he thought about it, he never thought that Ye Chen was going to use the third-generation Elf mobile phone to pave the way for making money at a loss!

It is undeniable that what Ye Chen said has a certain truth.

But if we really follow this strategy, how much will we lose in the next three to two years?

And most importantly.

As for Wang Haiyang's ideal of a new generation of super-intelligent elf phone built on its own operating system, it must be equipped with high-end mainstream chips to have a chance of being realized!

Otherwise, in the current 'core shortage' environment caused by the overseas world's chip blockade against China due to economic and trade reasons, how can we successfully create the ideal fourth generation!

Also, no one can say for sure how the world will change and the market will change in the next few years. It is more or less acceptable for profits to drop to a level that can sustain the operation of the company.

But if it continues to operate with losses year after year, and large losses at that, then... how big of a risk does this entail!

"Mr. Wang, I know what you are worried about, but what I want to say is that I think more about risk considerations than you do!"

Seeing Wang Haiyang's hesitant expression, Ye Chen smiled lightly.

"Director Ye, you are gambling!" Wang Haiyang shook his head with a dumb smile.

"Yes, I bet that you can develop a Genie phone that is more sophisticated every generation. I bet that you can develop the planned fourth-generation super-smart Genie phone! This is why I acquired the Genie phone! If you can't Developing the only super-smart Genie phone means that my acquisition was a complete failure, and it also means that the Genie phone has no meaning to me! After all, what I want is not to own a mobile phone brand, but to own a mobile phone brand. It’s a brand that can dominate the world!”

Speaking of this, Ye Chen also paused and slowly shook his head with a smile and said, "And Mr. Wang, as an investor, I am not afraid of losing money, so what do you have to worry about? Even if it comes to Elf Company in the next few years, You’ve lost tens of billions, but according to the acquisition agreement, the equity you own doesn’t require you to take on debt, so shouldn’t this be the best development strategy for you? Besides, in the past few years, you Aren't you just risking everything to gamble on the future of Elf Company? Why are you so timid now?"