Prior to this, the advertising of moisturizing creams had been very effective.
The young lady of the Yang family gave away dozens of bottles to her family at the wedding banquet; the married women and noble ladies who came to visit the eldest princess's house every day also gave away dozens of bottles; as for the queen mother, Mrs. Mingguo, and Sister Yun, it goes without saying.
It can be said that in the circle of upper-class ladies in Yundu, everyone knows about moisturizing cream.
Mu Tingxue's new shop is called "Jiangxue".
The location is Kaiyang Street, one of the seven most prosperous markets in Yundu.There are many female customers on Kaiyang Street. There are about a hundred clothing, jewelry, cloth shops, and cosmetics shops.
As for Kaiyang Street, one-third of the shops are owned by Lu's industry.
As an ancient family that has lasted for hundreds of years and specialized in making money from women, the Lu family is famous far and wide. "Xiangxue" head office and "Zhihongzhai" head office are the best golden shops on this street.
"Your Highness, our new store uses so many golden glazed tiles that it is incompatible with other stores on this street. When I came to deliver the goods yesterday, I heard the neighbors laughing at our store for being so yellow and tacky."
Mu Zongqi's head was wilted and his brain was drooping, and he was not confident anymore.
Although he was promoted to an earl and ranked among the nobles, he was still addicted to doing business. He never thought about getting an official position through his adopted daughter. He knew very well that he was not the material to be an official at all, so he helped her take care of that job. A dozen or so prosperous shops already made him very happy.
From time to time there were officials who visited Suqing's house, trying to pass him and follow the eldest princess's path in order to gain a chance to get in, but he declined their invitations.
"Father, just tell me to listen to the snow like before."
Even though Mu Tingxue had a mother, cultivating kindness was no less important than giving kindness. As the former richest man, her adoptive father personally helped her run the shop, which was something she could not help but wish for.
Mu Zongqi's heart felt hot: "Okay."
Mu Tingxue explained: "From the perspective of the five elements, yellow belongs to earth, and earth generates gold, which will bring wealth to the shop. From a psychological point of view, golden color will give people a sense of high quality and low price, which is beneficial to attract customers."
So, she asked the painter to paint the door brown.
A large number of golden glazed tiles were used on the cornices and roofs, and even the pillars in the shop were painted with brown paint.The walls were hollowed out and filled with yellow glazed lamps.
"I see!"
Dad Mu felt that his adopted daughter had too many fantastic ideas.Can ordinary people think of hollowing out the corridor wall and putting lights inside?The lights were dreamlike and so bright.
"Jiangxue" shop was officially opened.
Due to the good advertising and the influence of the eldest princess, many dignitaries, ladies and ladies who were well-known in the clouds came to enjoy the show with flower baskets.Even the male officials who usually had no way to hug their thighs came over.
Mu Tingxue exchanged some auspicious words with these people. No matter what their relationship was like, or whether their political stance was hostile, they had to show their warm and hospitable appearance.
"Cousin, this Jiangxue of yours is so delicate and moist, why are you selling it for only two taels of silver a bottle?"
Yan Mingyue will be the queen in a few days, so she also ran over to support her, "The Xiangxue across the street is very greasy, and they sell for five taels of silver a box."
Mu Tingxue smiled: "The quantity is large, there is no need to sell it so expensively."
This cosmeceutical whitening and moisturizing cream is purchased from drugstore channels, and there are only 21 boxes. The quantity is large and stable, and it can be replenished at any time.
It's not a lady's cream that costs thousands of yuan a bottle. It's reasonable to sell it for a thousand taels of silver. This kind of mid-to-low-end moisturizing cream is not suitable for the outrageous price tag.
In ancient times, anyone with a well-to-do family could afford two taels of silver.
Yan Mingyue said: "I will buy ten bottles and take them to the palace to use slowly."
The Queen took the lead in buying it, and others were not to be outdone and lined up to buy "Jiangxue".
Apart from these ladies and daughters of aristocratic families, what Mu Tingxue really wanted to attract were middle-level customers, and this goal was quickly achieved.
Girls and wives who were shopping for something saw the busy opening of "Jiangxue" and came in one after another.
"Two taels of silver? This wooden box is so exquisite, and the amount is twice that of Xiangxue. I bought it!"
"This medicine smells really good, without the smell of lard. Have a bottle."
"The luminous vertical sign standing at the door said that Jiangxue used it to relieve acne. Is it really so miraculous? No matter, I will buy a bottle to try first. It's not expensive anyway."
……
The so-called pimples are the ancient names for acne and pimples.
Mu Tingxue launched "Jiangxue" to compete with Xiangxue. The main slogan is to moisturize and relieve acne.
It is easy to understand that lard ointment will clog pores and cause acne. This is the biggest disadvantage of Lu's Xiangxue.
On the first day of opening, out of [-] bottles of Jiangxue, [-] bottles were sold!
The sales performance is amazing.
On the second day after opening, it continued to be popular and sold [-] bottles.
But I am so greedy for the Lu's Xiangxue Main Store opposite.
"Madam, it's not good! The eldest princess has opened a Xiangxue shop across the street, and no customers come to our Xiangxue shop to buy anything anymore!"
The shopkeeper was furious and went to report.
This Xiangxue main store was the dowry of the Li Lu family. It had a revenue of seven to eight thousand taels of silver every month, which was enough for her to live a comfortable life in Li's home and win the respect of her husband.
Now, the good times are over.
Li Lu was furious and slammed the teacup on the table: "What Jiangxue? Lu's Xiangxue dares to imitate it?"
Clan monopoly is the norm.
The shopkeeper was an old man in his sixties with a lumpy head. He told the truth with a pout: "Madam, please calm down. It's not like an imitation. It's not boiled in lard. Several master craftsmen who made Xiangxue studied it for two days and one night. I haven’t researched the exact formula of Princess Xiangxue. I only know that it contains astragalus and angelica. The effect is indeed better than our Xiangxue..."
"What nonsense!"
Li Lu's heart was burned and she was furious. She couldn't listen to these truths. "The secret recipe of Lu's Xiangxue has been passed down for 300 years. What kind of thing is Jiangxue? Is it worthy of being compared with Xiangxue?"
The shopkeeper immediately knelt down, his tongue seemed to be broken, and he did not dare to answer.
Whether they can be compared, time will tell.
In five days, not one bottle of Lu's Xiangxue was sold at the main store, while the eldest princess' Jiangxue was packed with customers.
The whole cloud is spreading rumors that Xiangxue will get pimples, but Jiangxue will not, and Lu's Xiangxue's reputation has completely collapsed!
This not only affected the shop owned by the Li Lu family, but other cosmetics shops owned by the Lu family were also greatly affected. Sales plummeted and they closed down one after another.
Mrs. Li Lu's heart was as sharp as a knife. She went to Li Jing and cried: "Husband, wu wu wu - the eldest princess is too cruel. She ruined my Xiangxue shop. Why should I ask my husband to make the decision?"
"You were countered."
Li Jing was filled with righteous indignation, "The eldest princess knew that you incited the late emperor's concubines to persecute her, so she took the initiative and destroyed your shop."
Li Lu was shocked: "How did she know?"
Li Jing angrily scolded: "It's not all those eunuchs! The entire Yundu is under the supervision of Dongchang eunuchs!"
Li Lushi suddenly broke into a cold sweat.
When she went to the harem to find Concubine Lu, she was monitored by Dongchang?Doesn't that mean that the eunuchs in the harem come and go as spies?
What is the difference between this harem and a prison where women are imprisoned?
"It's over, the Lu family is over."
Mrs. Li Lu burst into tears, "Since Dongchang knows it, Empress Dowager Yan and the Prince Regent must also know it, and they will definitely not let my parents go!"
*. *. *
Qihuang Palace.
Master Lu, a member of the fifth-grade middle school, is already sixty years old.
He was called into Dong Nuan Pavilion.
Sitting behind the imperial desk is Queen Mother Yan.
"Master Lu, you have been working in Zhongshu Province for more than 30 years. But you have no political achievements. Have you been living in mediocrity for more than 30 years?"
"I am stupid and incompetent!"
Mr. Lu's face was pale, and he knelt down and kowtowed tremblingly, like a shriveled old loofah in the autumn wind.
Empress Dowager Yan ridiculed: "I heard that Mr. Lu went to Zhongshu Province every morning to make a pot of wolfberry tea, sit down and pull cotton with other colleagues in the watch room, and pull shrimps from the sky to the water. , from the Qinlou Chu Pavilion in the south to the Huatong in the north, from the stage in the Liyuan to the crickets in Cuzhi Street, all the way to the end of the class and the return home."
Mr. Lu was so frightened that he almost wet his pants.
His fifth-grade position was bestowed upon him by his ancestors.
As an unlearned official, he spent his days eating, drinking, having fun, going to Zhongshu Province to check in and get his salary on time.There are not many people like him in the yamen.
Empress Dowager Yan reprimanded: "Occupy your position and do nothing, and your body will be left to eat nothing!"
Mr. Lu shouted with a trembling voice: "I am stupid and incompetent, and I have betrayed the divine grace. I beg the Queen Mother to have mercy on me, and allow me to resign and retire to the countryside! From now on, I will retire to the countryside."
If you take the initiative to resign, you will look better and your exit will not be too embarrassing.
If he persists in leaving and makes the Queen Mother even more angry, he may lose his head and harm his family.
Queen Mother Yan finally smiled: "It's accurate."
The young lady of the Yang family gave away dozens of bottles to her family at the wedding banquet; the married women and noble ladies who came to visit the eldest princess's house every day also gave away dozens of bottles; as for the queen mother, Mrs. Mingguo, and Sister Yun, it goes without saying.
It can be said that in the circle of upper-class ladies in Yundu, everyone knows about moisturizing cream.
Mu Tingxue's new shop is called "Jiangxue".
The location is Kaiyang Street, one of the seven most prosperous markets in Yundu.There are many female customers on Kaiyang Street. There are about a hundred clothing, jewelry, cloth shops, and cosmetics shops.
As for Kaiyang Street, one-third of the shops are owned by Lu's industry.
As an ancient family that has lasted for hundreds of years and specialized in making money from women, the Lu family is famous far and wide. "Xiangxue" head office and "Zhihongzhai" head office are the best golden shops on this street.
"Your Highness, our new store uses so many golden glazed tiles that it is incompatible with other stores on this street. When I came to deliver the goods yesterday, I heard the neighbors laughing at our store for being so yellow and tacky."
Mu Zongqi's head was wilted and his brain was drooping, and he was not confident anymore.
Although he was promoted to an earl and ranked among the nobles, he was still addicted to doing business. He never thought about getting an official position through his adopted daughter. He knew very well that he was not the material to be an official at all, so he helped her take care of that job. A dozen or so prosperous shops already made him very happy.
From time to time there were officials who visited Suqing's house, trying to pass him and follow the eldest princess's path in order to gain a chance to get in, but he declined their invitations.
"Father, just tell me to listen to the snow like before."
Even though Mu Tingxue had a mother, cultivating kindness was no less important than giving kindness. As the former richest man, her adoptive father personally helped her run the shop, which was something she could not help but wish for.
Mu Zongqi's heart felt hot: "Okay."
Mu Tingxue explained: "From the perspective of the five elements, yellow belongs to earth, and earth generates gold, which will bring wealth to the shop. From a psychological point of view, golden color will give people a sense of high quality and low price, which is beneficial to attract customers."
So, she asked the painter to paint the door brown.
A large number of golden glazed tiles were used on the cornices and roofs, and even the pillars in the shop were painted with brown paint.The walls were hollowed out and filled with yellow glazed lamps.
"I see!"
Dad Mu felt that his adopted daughter had too many fantastic ideas.Can ordinary people think of hollowing out the corridor wall and putting lights inside?The lights were dreamlike and so bright.
"Jiangxue" shop was officially opened.
Due to the good advertising and the influence of the eldest princess, many dignitaries, ladies and ladies who were well-known in the clouds came to enjoy the show with flower baskets.Even the male officials who usually had no way to hug their thighs came over.
Mu Tingxue exchanged some auspicious words with these people. No matter what their relationship was like, or whether their political stance was hostile, they had to show their warm and hospitable appearance.
"Cousin, this Jiangxue of yours is so delicate and moist, why are you selling it for only two taels of silver a bottle?"
Yan Mingyue will be the queen in a few days, so she also ran over to support her, "The Xiangxue across the street is very greasy, and they sell for five taels of silver a box."
Mu Tingxue smiled: "The quantity is large, there is no need to sell it so expensively."
This cosmeceutical whitening and moisturizing cream is purchased from drugstore channels, and there are only 21 boxes. The quantity is large and stable, and it can be replenished at any time.
It's not a lady's cream that costs thousands of yuan a bottle. It's reasonable to sell it for a thousand taels of silver. This kind of mid-to-low-end moisturizing cream is not suitable for the outrageous price tag.
In ancient times, anyone with a well-to-do family could afford two taels of silver.
Yan Mingyue said: "I will buy ten bottles and take them to the palace to use slowly."
The Queen took the lead in buying it, and others were not to be outdone and lined up to buy "Jiangxue".
Apart from these ladies and daughters of aristocratic families, what Mu Tingxue really wanted to attract were middle-level customers, and this goal was quickly achieved.
Girls and wives who were shopping for something saw the busy opening of "Jiangxue" and came in one after another.
"Two taels of silver? This wooden box is so exquisite, and the amount is twice that of Xiangxue. I bought it!"
"This medicine smells really good, without the smell of lard. Have a bottle."
"The luminous vertical sign standing at the door said that Jiangxue used it to relieve acne. Is it really so miraculous? No matter, I will buy a bottle to try first. It's not expensive anyway."
……
The so-called pimples are the ancient names for acne and pimples.
Mu Tingxue launched "Jiangxue" to compete with Xiangxue. The main slogan is to moisturize and relieve acne.
It is easy to understand that lard ointment will clog pores and cause acne. This is the biggest disadvantage of Lu's Xiangxue.
On the first day of opening, out of [-] bottles of Jiangxue, [-] bottles were sold!
The sales performance is amazing.
On the second day after opening, it continued to be popular and sold [-] bottles.
But I am so greedy for the Lu's Xiangxue Main Store opposite.
"Madam, it's not good! The eldest princess has opened a Xiangxue shop across the street, and no customers come to our Xiangxue shop to buy anything anymore!"
The shopkeeper was furious and went to report.
This Xiangxue main store was the dowry of the Li Lu family. It had a revenue of seven to eight thousand taels of silver every month, which was enough for her to live a comfortable life in Li's home and win the respect of her husband.
Now, the good times are over.
Li Lu was furious and slammed the teacup on the table: "What Jiangxue? Lu's Xiangxue dares to imitate it?"
Clan monopoly is the norm.
The shopkeeper was an old man in his sixties with a lumpy head. He told the truth with a pout: "Madam, please calm down. It's not like an imitation. It's not boiled in lard. Several master craftsmen who made Xiangxue studied it for two days and one night. I haven’t researched the exact formula of Princess Xiangxue. I only know that it contains astragalus and angelica. The effect is indeed better than our Xiangxue..."
"What nonsense!"
Li Lu's heart was burned and she was furious. She couldn't listen to these truths. "The secret recipe of Lu's Xiangxue has been passed down for 300 years. What kind of thing is Jiangxue? Is it worthy of being compared with Xiangxue?"
The shopkeeper immediately knelt down, his tongue seemed to be broken, and he did not dare to answer.
Whether they can be compared, time will tell.
In five days, not one bottle of Lu's Xiangxue was sold at the main store, while the eldest princess' Jiangxue was packed with customers.
The whole cloud is spreading rumors that Xiangxue will get pimples, but Jiangxue will not, and Lu's Xiangxue's reputation has completely collapsed!
This not only affected the shop owned by the Li Lu family, but other cosmetics shops owned by the Lu family were also greatly affected. Sales plummeted and they closed down one after another.
Mrs. Li Lu's heart was as sharp as a knife. She went to Li Jing and cried: "Husband, wu wu wu - the eldest princess is too cruel. She ruined my Xiangxue shop. Why should I ask my husband to make the decision?"
"You were countered."
Li Jing was filled with righteous indignation, "The eldest princess knew that you incited the late emperor's concubines to persecute her, so she took the initiative and destroyed your shop."
Li Lu was shocked: "How did she know?"
Li Jing angrily scolded: "It's not all those eunuchs! The entire Yundu is under the supervision of Dongchang eunuchs!"
Li Lushi suddenly broke into a cold sweat.
When she went to the harem to find Concubine Lu, she was monitored by Dongchang?Doesn't that mean that the eunuchs in the harem come and go as spies?
What is the difference between this harem and a prison where women are imprisoned?
"It's over, the Lu family is over."
Mrs. Li Lu burst into tears, "Since Dongchang knows it, Empress Dowager Yan and the Prince Regent must also know it, and they will definitely not let my parents go!"
*. *. *
Qihuang Palace.
Master Lu, a member of the fifth-grade middle school, is already sixty years old.
He was called into Dong Nuan Pavilion.
Sitting behind the imperial desk is Queen Mother Yan.
"Master Lu, you have been working in Zhongshu Province for more than 30 years. But you have no political achievements. Have you been living in mediocrity for more than 30 years?"
"I am stupid and incompetent!"
Mr. Lu's face was pale, and he knelt down and kowtowed tremblingly, like a shriveled old loofah in the autumn wind.
Empress Dowager Yan ridiculed: "I heard that Mr. Lu went to Zhongshu Province every morning to make a pot of wolfberry tea, sit down and pull cotton with other colleagues in the watch room, and pull shrimps from the sky to the water. , from the Qinlou Chu Pavilion in the south to the Huatong in the north, from the stage in the Liyuan to the crickets in Cuzhi Street, all the way to the end of the class and the return home."
Mr. Lu was so frightened that he almost wet his pants.
His fifth-grade position was bestowed upon him by his ancestors.
As an unlearned official, he spent his days eating, drinking, having fun, going to Zhongshu Province to check in and get his salary on time.There are not many people like him in the yamen.
Empress Dowager Yan reprimanded: "Occupy your position and do nothing, and your body will be left to eat nothing!"
Mr. Lu shouted with a trembling voice: "I am stupid and incompetent, and I have betrayed the divine grace. I beg the Queen Mother to have mercy on me, and allow me to resign and retire to the countryside! From now on, I will retire to the countryside."
If you take the initiative to resign, you will look better and your exit will not be too embarrassing.
If he persists in leaving and makes the Queen Mother even more angry, he may lose his head and harm his family.
Queen Mother Yan finally smiled: "It's accurate."
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