Reborn fashion designer

Chapter 502 Wall Dong

What's Xiang Yang's reaction?

If Liu Qianqian hadn't walked in with coffee and asked him, Xiangyang, who had been busy all morning, would not have known anything about the Internet.

"How do you know? Someone from HUAWEI is looking for you?"

After taking the coffee she brought, Xiangyang took a sip and paused, "The coffee my wife makes is delicious."

"They didn't look for me." Before she could finish her words, she took out her cell phone from her pocket and handed it to Xiang Yang and continued:

"See for yourself."

"Uh." Xiangyang nodded, turned on the phone screen and took a closer look. The room instantly became silent.

Watching Xiang Yang's fingers keep sliding down the screen, his brows furrowed.

Liu Qianqian coughed slightly.

"Rebus is so smart." Xiang Yang suddenly raised his head and praised from the bottom of his heart.

"clever?"

"Yes." Xiang Yang confirmed again.

HYS's spray painting and patterns can be customized.

It’s just that some unsightly patterns will not pass the review department. After all, HYS still has style requirements for its own products.

But it didn’t say that corporate logos are not acceptable.

Rebus had the brains to take advantage of this loophole first and spend a small amount of money to maximize Internet marketing.

If you don’t admire it, isn’t that too out of place?

"Oh, I didn't realize that your situation is so big." Liu Qianqian glanced at Xiang Yang contemptuously.

In the morning, I didn’t know who it was.

Because a few phone cases will make you angry.

"My layout is not that big."

Hearing Xiang Yang bragging about himself again, Liu Qianqian smiled and said, "Then why were you frowning just now?"

"You said this"

Xiang Yang shook his head helplessly.

Enterprise trademarks are protected by trademark law and copyright.

Even if Rebus spends his own money to customize a batch of mobile phone cases with orange M letters, HYS staff or the view system will issue an early warning when reviewing the order.

Whether it's HYS, Xiangyang, or Hermès.

I don’t want to have the legal department entangled with lawsuits about infringement every day for a business.

You know, Hermès’ legal department is very busy.

There is still someone in Spain who is keeping an eye on Messi.

Therefore, it is impossible for this orange M mobile phone case that debuted in the scarf to be finally ordered.

Xiang Yang felt that Rebus must have thought of this too.

But it comes down to Internet marketing. Does it really matter whether HYS does it or not?

Even if it doesn't pass in the end, Rebus might be able to come up with a rhetoric to attract everyone's attention again.

"You business people are so thoughtful." Liu Qianqian gave her honest evaluation.

Xiang Yang smiled.

It is better to have many eyes than not to have any.

"Then he's not afraid of being said by netizens to be hyping up?"

"So this is the drawback of Internet marketing." Xiang Yang said with a smile: "Everyone thinks it's nothing if the boomerang happens once or twice. But when the number increases."

"Shooting yourself in the foot?"

Liu Qianqian couldn't help but ask.

"There will definitely be such a day." Xiang Yang thought for a while and nodded.

But what also surprised Xiang Yang was that Rebus's boomerang came very quickly.

During the fashion week, both the designer team and the brand's senior management of luxury brands focus on the shows and media promotions of each brand.

No one will take the time to care about a 'small company' that was just established in China.

But the legal department is not idle.

The Hermès public relations team has also paid more attention to social media since Little John trolled Messi online.

It won’t work if it doesn’t increase.

News on social media spreads quickly, and irrelevant news is flying all over the place.

Unlike other luxury brands, HYS, a sub-brand of Hermès, also has its own community app.

So, within hours of Rebus's scarf being issued.

An email responding to the announcement template appeared in Axel's mailbox.

Of course, Xiang Yang was also included in the CC.

For enterprises, HYS's mobile phone cases can create hot spots on the Internet, whether it is the Chinese Internet or other countries.

Axel's attitude is generally open-minded.

As long as it's positive, that's fine.

But his open attitude does not mean that he will accept it. The reason is exactly the same as Xiang Yang's explanation to Liu Qianqian.

"China's mobile phone brand"

Looking at Xiaomi's company introduction, Axel showed a hint of interest on his face, but this interest gradually became indifferent with in-depth understanding.

The idea of ​​launching a co-branded smartphone has been lingering in his mind.

After being rejected by Apple three times, although the two parties reached a cooperation on the design of AirPods, they finally regained their composure.

But headphones are headphones.

Its market is by no means comparable to the future prospects of smartphones.

So much so that he has considered having some in-depth understanding of brands such as Samsung, HTC, and BlackBerry.

Yes, even if HYS finally chooses a mobile phone from the Android camp, it is by no means co-branded with Xiaomi, a brand promoted on the Internet in the name of 'cost-effectiveness'.

The reason is too simple.

Let the words HYS and 'cost-effectiveness' not be related.

This is from the commercial perspective of the brand and is by no means looked down upon.

You can't, just force it on.

"Xiang, take a look at this email. If it's OK, I'll sign it."

Axel, who was ready to take this opportunity to persuade Xiang Yang to agree to his plan, made a call.

"I'm watching."

Xiang Yang's voice sounded gloomy as he had to work overtime after returning from the show.

The content of the email is very simple, it is aimed at users of all brands, whether individuals or users, to reiterate that HYS is a company that respects design, business, and trademark copyrights.

then

Then it was gone.

It's that simple.

Xiang Yang glanced at it and said, "I think it's okay, but it's best to wait."

"What? You have a different opinion?" Axel asked.

"I'm wondering whether Xiaomi will grant us the license to brand the logo."

Upon hearing this, Axel quickly understood.

Rebus's approach did pose a problem for HYS.

When a brand authorizes the ordering of mobile phone cases with its own logo, the key point is not profit, but influence.

The brands here are of course not limited to the field of smartphones.

Developing this business will expand HYS's brand influence in all aspects.

"What do you think we should do better?" After thinking for a moment, Axel decided to listen to Xiang Yang's opinion.