Reborn fashion designer

Chapter 490: As long as consumers think it’s good

As the saying goes, times make heroes.

When the wind blows, pigs can fly.

Even if it is just an assembly factory, it still has the opportunity to become a big company as long as it knows how to create buzz, create buzz, and make marketing an industry benchmark.

But don't underestimate such a company.

Don’t underestimate such entrepreneurs either.

In any era, risks and opportunities always coexist.

There are many jealous people who try to imitate others, but in the end they don't even dare to return to their country.

Too embarrassed to return home?

Xiang Yang can especially understand this feeling.

"Dad~Mom~hehe." After returning to the hotel from the dinner table where they exchanged glasses of wine, exchanged glasses, and chatted happily, he walked a little lightly and quickly called his parents before he could breathe a sigh of relief.

The tone was extremely sincere.

There is absolutely no thought of coping.

"I originally thought of calling you as soon as I got off the plane, but I ended up getting busy as soon as I got out of the airport."

"Ah."

Lao Xiang, who came to the unit for duty, had a flat voice as if he had no emotion.

Xiang Yang grinned awkwardly and said with a sneer: "Well, you can tell my mother too."

When Lao Xiang heard this, he snorted with disdain and declined:

"No, I won't get involved in the matter between you and your mother."

"."

Xiang Yang organized the words in his mind.

If the old man is not willing to come forward, then he should ask his wife to come forward.

Anyway, my wife has dignity.

How to describe this kind of thing?

"I'll give you a chance, but it won't work!" is the most appropriate thing to say.

Before Xiang Yang, who was making fun of Lao Xiang, had time to laugh, Lao Xiang suddenly said, "When will you return to the capital?"

Xiang Yang: "?"

"Remember to fill up the gas in my car when you get back."

"Dad! You can't rip me off like this!" Xiang Yang said speechlessly: "You don't need the gas money, so why are you so demanding?"

"I still want to save it to buy new clothes for our two granddaughters."

Ever since he left the country and felt the prices outside, Lao Xiang began to actively save money.

However, the small amount of private money has not shown any improvement after two or three months of hard work.

Xiang Yang rolled his eyes.

Liu Qianqian's monthly allowance for the two elders was more than his. As a result, the couple was reluctant to spend it and insisted on saving it to buy national bonds.

He said that when they retire and help take care of their granddaughter, they can use the money on their children.

The old man insists on this, what can Xiang Yang say.

Long-standing consumption habits are difficult to change.

"Okay, I'll fill it up for you then and attach an external fuel tank."

This nonsense made Lao Xiang dumbfounded, and he warned: "Remember to call your mother."

"."

Should he say it or not, Xiangyang finally made the call.

Compared with his father, his mother is obviously much more difficult to deal with.

There were two little guys asking questions around the words.

"It would be great if I could have a smooth video call." Xiangyang hung up the phone and couldn't help but sigh. The progress of the times has met the different needs of many people.

I guess I can tell my mother that in ten years she will be able to buy groceries without a wallet when she goes out.

She must have thought she was talking nonsense.

On the other side, Ding Zhong returned home and met his father.

Coming with him was Zheng Jie.

Although the two drank some wine, their discussion on the road never stopped.

At home, Ding Zhong's father, Ding Jia, has been waiting for his son's report. After listening briefly, his eyes moved slightly, but he did not speak.

Seeing this, Ding Zhong sipped tea to relieve his hangover and thought.

After a few minutes, Ding Jia said: "Is this his own intention? Or is it the intention of HYS Group?"

"That's what Mr. Xiang meant."

Ding Jia continued to ask: "Did you agree?"

"No." Ding Zhong shook his head quickly, with hesitation on his face.

After being persuaded by Xiang Yang, he felt that if he did it, the future market prospects would definitely be there.

But for such a big decision, he can't make the decision within the family group.

"Then that's it for today." Ding Jia glanced at his son, stood up, nodded to Zheng Jie, then looked at his son and said:

"The future belongs to you young people. When your grandfather founded ANTA, he was not as hesitant as you."

"Dad, didn't you mean that time?"

"At that time, we were considering policies. Do you have such concerns now?"

Zheng Jie on the side nodded slightly when he heard this.

Policies can be said to be the biggest boost to the development of Chinese enterprises.

When an enterprise seeks development, it must not only care about the economic environment and the economic cycle it is in, but also explore whether the projects with huge investment by the enterprise can get policy support.

Thinking about it this way, I have only now realized that the smart sports market has broad prospects. If you talk about it in detail, the reaction is a bit slow.

In the same way, Ding Zhong also knows this, "But Dad, our group does not have sufficient funds."

"What you have to consider is not funds, but doing a good job in research. Don't just listen, you have to go and inspect on the spot, especially factories and companies that you can cooperate with."

"Well, I know."

After receiving his father's feedback, Ding Zhong immediately expressed his stance.

That's what he planned too.

Investing in research and development definitely requires a certain amount of money, but people who make clothing also have their own fixed thinking.

In this regard, Xiangyang is okay.

But it's very obvious in Little John's case.

Ding Zhong, who is accustomed to Anta's business model targeting mid- to downstream consumer groups, is very similar to Little John in that he is very concerned about the supply chain of contract processing companies.

Compared with electronic products, the clothing industry is where "public version goods" from OEM factories are rampant.

Low investment, large output, quality of industrial workers, and complete industrial supporting facilities are all factors that contribute to the vigorous development of China's garment industry.

It is an indisputable fact that the public version produced by Huaxia Garment Factory sells well overseas.

It's a public version, not a high imitation.

But there are no brand logos on the clothes and shoes, they are not OEM, and even some styles and styles are not differentiated between men and women.

It is very common for a large ODM factory to mass-produce a certain style of clothing and then be interested in it by different brands. Each of them will put their own logos on it and sell it in retail stores.

This in itself is a link in the global procurement network.

Drawing on his experience in the clothing industry, Ding Zhong thought about possible options for entering the field of smart bracelets.

I also got a rough understanding of domestic technology companies through the Internet.

The reviews are mixed and mixed.

In order to avoid taking things for granted, he made several phone calls early in the morning after not sleeping all night, and inquired about the specific situation of the companies he searched for.

This question made me even more excited.