Manhattan Reborn 1978

Manhattan, New York.

Blue Crystal Hotel, eighth floor.

Professor Bartley's hearty laughter made David laugh too.

He suddenly remembered a word he had heard before and said to his instructor.

"You know, I used to be a bartender."

"When I first worked in a bar, because I listened to some personal experiences taught by my classmates and teachers, I couldn't get happiness from my work for a long time, nor could I find any fun or sense of belonging."

"But I'm lucky!"

"Uncle Malkin's son, Malkin Jr., accidentally chatted with me and made me experience a strange feeling that I had never experienced before..."

“They are recognition, attention and love!”

David saw his mentor, Professor Bartley, raising his head, being attracted by his topic, smiling and spreading his hands.

"While most people agree, Malkin Jr. is a hopeless asshole."

"But when I first came to New York and started working at the Wildfire Bar, he gave me a lot of help in terms of work, life, and psychology!"

“He made me understand some basic skills of communicating with people and its importance.”

"He used himself as an example to show me... You can say whatever you want, but you must not say anything randomly..."

"He also taught me how to control my emotions, how to communicate with strangers at work, how to deal with those jerks who like to make trouble, and how to deal with relationships with colleagues, etc."

Professor Bartlet held back his laughter and waved his hand and asked.

"If you say so, Mr. Malkin should be able to come to our school as an assistant tutor and help manage students!"

"Hahaha~ Impossible!"

"He is just a bastard who loves drinking, having fun, and beauties + has no sense of responsibility!"

David put the folder in his hand aside and said with a smile: "The reason why I mentioned him is because later he gradually started to adapt to the work in the bar and gradually found fun in the work~"

"I discovered that although there are huge differences in personality and identity between people..."

"But there are many similarities in how they react to certain people or things!"

"What about?" Professor Bartlet also put down the information in his hand and asked with interest.

David raised his hand and waved around and smiled: "For example, when everyone is watching the New York Yankees game in the bar, if suddenly a guy wearing a Boston Red Sox baseball cap walks in from outside the bar..."

"At this point, I only need to use the remote control to change the channel of the live game, which will attract the dissatisfaction of most Yankees fans, and at the same time tell the Red Sox fan to be smart and run~"

"Hahaha~" Professor Bartlet laughed and shook his head.

Seeing that his mentor was slowly relaxing and that the strange feeling no longer existed in his body, David continued.

"You must be very familiar with the word value."

“As long as you superimpose it with emotions and apply it to the fields of economics and marketing, it will explain many problems!”

"For example~"

"In July 1955, the Disney Company's first theme park, Disneyland Resort (Disneyland), officially opened in California."

"When Disneyland opened, it immediately became the most famous and popular theme park in the world."

"It has been a huge success, partly because of the countless classic animations produced by Disney, which have become childhood memories of generations of people."

“Another part of the reason is that when the Disney Company planned Disneyland, it used familiar environments, characters, scenes, plots and other animation elements to mix and match, so that all people who come to the restaurant can feel that they are in reality. Infinite fun in the fairy tale world~"

David raised an index finger to his mentor, raised his eyebrows and smiled: "This is a classic business case of using culture to create emotional value!"

"Emotional value?"

"Yes!" David took out a few pieces of white paper from the folder, picked up the pen and said while writing.

"Emotional value, explained from a marketing perspective, refers to the difference between the emotional benefits and emotional costs perceived by customers."

"Emotional benefits are the positive emotional experiences that customers get."

"Emotional costs are negative emotional experiences."

“So, whether it is a service industry or a non-service industry, if we can fully understand the higher-level psychological needs of people in modern society for a better life represented by emotional value, and can provide customers with emotional value full of positive energy, it will definitely become a A pioneer who leads the times!”

"Hmm..." Professor Bartlet took the record he wrote from David's hand and asked with a smile.

"Any more?"

"Have!"

David picked up the pen again and wrote on the paper while saying: "From a psychological perspective, emotional value = emotional benefit (positive emotional experience) - emotional cost (negative emotional experience)."

"A simple analogy is that when I am with someone, the joy I feel is greater than the pain, then I will continue to get along with that person and gradually become the closest friend or lover."

Professor Bartley tilted his head and said, "Just like you, Giles, and Bloomer?"

"Yes!" David couldn't help laughing when he thought of those two bad friends.

"Everyone in their daily life and work will continue to release various emotional signals through behavior, speech, physiological reactions, etc."

"Some of them are positive and some of them are negative."

"From a psychological point of view, these will become an important part of a person's emotional value!"

“So, I roughly classified the types of emotional value that I could observe and summarize.”

"They include: Healing value, which means that when I am sad, others give me a certain amount of comfort and encouragement, which makes me feel like my wounded heart is being healed."

"Guidance value means that when I feel confused about my career, love, interpersonal relationships, etc., someone will enlighten me and let me look at problems, think about problems, and solve problems from a new perspective."

"Sharing value means that when I become interested in something, after researching it, I share the research results with my relatives and friends, and resonate with them~"

When David said this, he smiled and spread his hands to his instructor: "I have become obsessed with the pleasant experience brought by the value of sharing emotions, and I can hardly extricate myself..."

"Haha~" Professor Bartlett smiled and leaned back, looking at David as if he was "scanning" his eyes.

David lowered his head and continued.

"Next is the companionship value, which means that when you are empty and lonely, you have friends by your side to keep you company, so that the friendship will continue to sublimate."

"Almost everyone has personally felt this kind of emotional value countless times, but they are not good at expressing and summarizing it, and recording and telling it completely."

"The opposite is the value of self-entertainment, which refers to the simple happiness that can be obtained in relationships, and this happiness is accompanied by the emotional value of self-showing."

"Also~"

"There is also novelty value, which means that my friends and I try some areas that we have never been involved in before, and we experience the excitement and happiness together~"

"Nostalgic value means that two strangers feel like old friends at first sight and will find many similarities between them during the interaction. At this time, they will recall many past events and resonate with each other."

"For example, two classmates who have not seen each other for many years meet again in the same city one day. They have many topics in common and begin to reminisce about their time together."

"Self-realization value means that two people can gain a sense of satisfaction and self-realization by showing their superiority in the process of getting along."

"For example, some people like to be friends with those whose life situations or conditions are not as good as theirs, and through comparison they can highlight their superiority to people and gain satisfaction from it."

David put down his pen, handed the last record to his mentor, Professor Bartley, and smiled.

"Giles, Bloomer, Leslie, Pine, Lilith, Laura, Cheryl, Grace, they are not people who like self-realization of emotional value!"

"It is the greatest luck in my life that I can become good friends with them!"

"..." Professor Bartley looked at David quietly for a while, then looked down at the record he had written, and sighed softly.

"Today is Sunday, Bob shouldn't have left New York yet."

"Don't you want him to fully take over the fructose syrup plan?"

"You call him and I'll talk to him!"

"Uh... Bob?"

"Okay!" David didn't ask why, but simply stood up and walked to the phone, picked it up and dialed.

Professor Bartlet's eyes fell on the "forgotten" breakfast bag and he took a deep breath.

----

Manhattan.

Wall Street, Stanley 4th Floor.

Sam Rogers was sitting in his office, looking at the two "unexpected visitors" opposite, and explained with a smile.

"Sorry~"

“Our company requires the boss’s personal nod to accept investment from customers.”

"Although I am in charge of daily affairs in the company, I have no right to accept your investment..."

"Oh?"

"There are still companies on Wall Street that are unwilling to invest?"

"How strange!" One of the two visitors, a slightly fat middle-aged man, joked to Sam.

"Haha~" Sam said to this middle-aged man from Chicago, he typed a series of mmps in his mind, but changed the subject.

"I am very familiar with Stanley CEO Mr. Nelent Ramon."

"He has a good understanding of how to manage investments and how to find good projects."

"Forget it." The fat middle-aged man waved his hand to interrupt Sam, glanced at the people around him, and stood up.

"Although we failed to negotiate a cooperation, we are now acquainted."

"this is my name card."

"After I meet and talk with your boss, we will meet again!"

"Okay~ I welcome you here anytime!"

"..." The slightly fat middle-aged man turned around and left without saying any more nonsense.

Sam walked to the door and watched his figure disappear around the corner in the distance. Then he closed the door and returned to his seat. He looked at the "Mr. Silent" who stayed behind and asked.

"you..?"

"He and I are different!"

"Mr. Silence", who had an erect head and a pair of gold-rimmed glasses, smiled at Sam and said.

"My client, Mr. Meyer Lansky, recently vacationed with Mr. Malkin Sr. and his family in Honolulu, Hawaii."

"I came here today with the approval of Mr. Malkin."

"So, our investment requirements..."

"Wait a minute!" Sam heard this and knew that he couldn't handle this matter. He immediately stopped the other party from continuing. After thinking about it, he stood up and walked to the door.

"Sorry! I need to make a call to confirm!"

"Please~"

. . .

About a quarter of an hour later.

Sam sat back in his seat, looked at the middle-aged man opposite, and said with a smile, "This is my business card."

"Mr. Dempsey?"

"You can call me John, that's what my friends call me."

"Okay, John." Sam put the business card away and said carefully.

"I couldn't contact the boss just now, so I can't give you an accurate answer today."

"But please rest assured, if the boss decides to make this investment, I will contact you as soon as possible!"

"Okay~ Then I won't bother you." Mr. Dempsey extended his right hand to Sam and said with a smile.

“I live in Jacksonville, Florida, where the winters are very warm.”

"If you want to take your family on vacation, I will be your free guide~"

"Hahaha~ Thank you! We will definitely go back if we have the chance."

. . .

After seeing off Mr. John Dempsey.

Sam was about to return to his office when he suddenly saw his secretary Maggie Bianchi, sitting in a daze. .

He looked around and found that several colleagues who came to work overtime today did not seem to notice Maggie's abnormal behavior. He shook his head slightly and walked towards Maggie.

"Hey~ today is Sunday, why didn't you go back and have a good rest...?"

Maggie heard the sound and looked up at Sam. Her dull, empty eyes made Sam feel very strange.

He walked up to Maggie, glanced at the things on the desk, bent down and looked at her closely and asked.

"If you don't feel well, can I drive you home?"

"..."

"My wife is hosting a small party at home tonight, and the people attending are all my close friends."

"Will you come too?"

"..." Maggie seemed to have heard, but also seemed to have heard nothing, and nodded lightly.

Sam, helpless.

He glanced down at his watch, picked up the phone on Maggie's desk, and dialed the familiar number in his memory.

"Hi~ I'm Sam."

"Yes, he's gone."

"I just said I would get back to him as soon as possible, but I didn't make any guarantees."

"Okay, okay."

Sam put down the phone, frowned and thought for a moment, then picked it up and dialed.

"Hey~ have you contacted the boss?"

"Where is he?"

"blue crystal?"

"Okay, I get it now."

"Can you give me the phone number of the professor's room?"

"Uh... forget it."

"I'd better go over there and interview the boss."

"Okay, thanks!"

Sam put down the phone only after hearing the busy signal of hanging up on the phone, frowned and looked at Maggie, and said.

"I want to see the boss, will you come with me?"

"..boss!?"

Maggie seemed to have pressed the "start button" by this question, and she returned to normal in an instant, organizing her belongings quickly with her hands and feet, and said.

"You go down first~ I have to go to the bathroom. I'll be there five minutes after you at most."

"Uh... ok!" Sam looked at Maggie running towards the bathroom, raised his eyebrows and smiled~

(ps: The term emotional value was very popular in 23, but it first appeared in 2001 when it was mentioned in a marketing article published by Professor Jeffrey J. Bailey of the University of Idaho Business School. )

(The "emotional value" that is very popular in our lives is a description of interpersonal relationships. It refers to the ability of a person, business, or company to influence the emotions of others through various means.

Emotional value can embody the emotional experience that products and services bring to consumers. It is a non-material added value.

Zizhi Hot Pot, which has been undergoing crazy expansion in recent years, has formed a unique in-store culture with elements such as novelty, happiness, community, and ritual + no tea fee, no seasoning fee, no paper towel fee, etc. Young people like to spread their emotions on self-media, and it has become popular in just a few months. . )