Go back to 1990 to start a business

Ran Hong was shocked and sighed: "The old house is on fire and there is no way to save it."

Everyone smiled. Which old house was she talking about?

Ran Hong noticed the gaffe and changed the subject as if nothing had happened: "I understand, there is something wrong with our advertisement. It should be a scene of the bride and groom. There must be a song. Yes, there must be a song."

After saying that, he looked at Xia Chuan expectantly like a little penguin.

Everyone couldn't help but laugh. Xia Chuan laughed and said, "Do you need the bride and groom to be married too?"

Ran Hong's eyes suddenly lit up, she clapped her hands and cheered: "Okay, okay, thank you, thank you, there is no one more suitable than you two!"

Everyone was stunned. Xia Chuan's mouth twitched slightly and he looked at Shiyun.

Shiyun chuckled: "Do you think my belly is suitable?"

Ran Hong said hurriedly: "This represents a happy family, why isn't it appropriate? It's appropriate!"

Chu Anning and the others looked at each other. This was purely an advertisement for Xia Chuan's influence. How appropriate.

Xia Chuan smiled and said, "I think it's okay. We sing a song together, Ran Hong records it and arranges it to record the accompaniment tape. Then we go into the studio to record the official version again, and then play it to match the scene."

Shiyun's eyes are intoxicated. Do you want to sing a song together?She nodded tenderly.

Ran Hong immediately cheered and ran to get the tape recorder.

Everyone was also interested, and Zou Fengcui said, "Write down the lyrics first."

Xia Chuan found a pen and paper and began to write eloquently.

Everyone watched with admiration. Xia Chuan wrote songs just like breathing, without any thinking.

Ran Hong ran back with the tape recorder and guitar, put them on the table, and connected them to the power supply. When Xia Chuan had finished writing, she took them over and read them over first.

"Can you be more serious? We need a classic that will be sung for hundreds of years, but this one is inferior to all your previous songs!" Ran Hong shouted dissatisfied after reading it.

Shiyun immediately took the lyrics, scanned them and understood them, and said with a smile: "Ran Hong, are you going to do an advertisement, or should you ask Xia Chuan to write it for me?"

"Of course it's for advertising, so it needs to have powerful lyrics, like the ones from Ocean Crosser." Ran Hong said matter-of-factly.

Xia Chuan sneered and squinted: "You idiot, you are still shocking. Why do I think you are getting more and more stupid?"

Everyone smiled. Zuo Yiyang and the four knew that Ran Hong was not his opponent without reading the lyrics. This was all about profit and was directly related to the sales of VCD. Normally Ran Hong would not find fault with Xia Chuan.

"Why do you think I'm stupid? Who can't say these lyrics? I didn't ask you to write it so that no one can understand it, but it can't be as vulgar as boiled water, right?" Ran Hong looked angry.

Xia Chuan tapped the table with his index finger and said softly: "Ran Hong, as an entrepreneur, you should speak calmly like me."

Everyone laughed, but Ran Hong couldn't laugh or cry, and whispered helplessly: "Then can you explain?"

"Well, this song is an anchor. What is an anchor? For example, my sister thought about diamonds as soon as she got married. Why?"

Just as Ran Hong was thinking, Shiyun punched him angrily: "I said no more, are you done yet?"

Xia Chuan said innocently: "Am I not giving a marketing lesson to Ran Hong?"

"Then take Ran Hong as an example." Shiyun punched him again.

"But Ran Hong is not married." Xia Chuan became more and more innocent.

Everyone laughed.

Shiyun wanted to hit her again, but Xia Chuan grabbed her hand and said with a smile, "Sister, I was wrong. I won't mention it again."

Shiyun rolled her eyes at him, turned her head and stopped.

Ran Hong thought about it, confused: "Can this song compare with the role of diamond advertising?"

Xia Chuan said seriously: "Don't mention diamonds!"

Everyone burst into laughter, Shiyun glared at him again, Xia Chuan seemed not to notice, and continued:

"If I want to write a song for my sister, it must be a blue and white porcelain song. It doesn't matter if the whole country can't understand it. It's enough for my sister to understand it. But I want to write a song for the whole country. It doesn't matter whether you like it or not. , we are advertising, the wider the audience, the greater the return.

How can we reach the widest audience? Let me tell you, it is vernacular.Don’t add any modifications, don’t use any idioms, don’t turn around, don’t tire the audience, and the tempo should be slow, suitable for playing at weddings.This is the key point.

Why does it have to be suitable for weddings? Xia Chuan paused for three seconds and said word by word: "This is education." "

Everyone was suddenly enlightened!

Ran Hong's eyes became brighter and brighter, and finally blurted out:

"We educate consumers to develop the habit of playing this song at weddings, and it gradually becomes a custom. However, this song is an advertising song for VCD, which binds VCD and custom together. As soon as you hear this song When singing songs, I will think of Yiteng VCD..."

Xia Chuan added: "Register the copyright for this song. No one is allowed to pirate it, let alone release the tape. It is only included in the CD that comes with the VCD purchase."

"Great!" Ran Hong jumped excitedly like a kangaroo.

Xia Chuan picked up the guitar and said, "Sister, the female voice sings this song first."

Everyone suddenly looked amused, and Shiyun said angrily: "I'm going to beat you up."

"Okay, then I'll sing it from beginning to end first, and then sing it separately——

Let my love be with you forever. Do you feel that I am worried about you?

Only when we look at each other do we realize what fate is. Are you also waiting for a true lover?

Keep your love in my heart forever, I will have an unchanging heart on the long road

When the wind blows, let you feel what warmth is. The most rare thing in life is to have a true lover.

Whether it is now or in the distant future, we must protect each other’s love today

Regardless of the wind and rain, they will never come again, and they will never be hurt again.

My dreams no longer linger

……

After singing the song, everyone suddenly realized that the lyrics were paired with the melody. It sounded full of sincere emotions, just like the vows between two people to stay together. It was really suitable to be played at a wedding.

Moreover, as far as existing songs are concerned, there seems to be no song more suitable than this one.

Xia Chuan knows the future. Since this song came out in 95, it has been the song played at weddings. He doesn’t remember how many years it lasted. Anyway, this song "Intimate Lover" was the song he attended at the wedding, and it made his ears tingle when he heard it. .

Shiyun learned it very quickly. After all, the melody didn't change much, she didn't lack any five notes, and she even had a pretty good voice.

Under Xia Chuan's repeated demands for excellence, the two sang better and better.

Ran Hong finally pressed the record button.

Then, the phone rang.

Everyone smiled helplessly, and Chu Anning went to answer the phone.

Shiyun said happily: "The house has an echo."

Xia Chuan sighed: "You think highly of their efficiency. It will be good if they can reply on Monday."

As a result, Chu Anning came back and sat down and said:

"You have to attend the Lantern Festival party tonight. You have to go to the rehearsal now."

Xia Chuan stared and said, "Who is so domineering?"

Chu Anning sighed and said, "If you want to buy a house, go ahead."

Xia Chuan and Shiyun looked at each other and said, "I won't buy it. I will bear this grudge."

Chu Anning was furious: "You can't hold a grudge against something like this. Don't go around making enemies. Go quickly. I agreed."

Xia Chuan immediately stood up happily and said, "Mom, I'm going then!"

The crowd burst into laughter.