Go back to 1990 to start a business

When Xia Chuan asked, before Bao Bo and the principals spoke, Xiao Yun said angrily:

"The optical disc company has gone too far. How can they not give Russell a penny? Will this retain talents?"

Liu Zhenshan smiled and said: "With 3200 million US dollars, how many talents do you need?"

Everyone secretly sighed, it was indeed the case.

Bobo said: "There should be an agreement in advance on this matter, who owns the invention patent and how the benefits will be distributed. Without a written agreement, Russell will definitely lose even if he goes to court, so the optical disc company will not pay a penny.

There is nothing wrong with pursuing maximizing profits as a company.The mistake was not signing an agreement with Russell in advance. There was no market for CDs at that time. Even if he asked for Russell's patent for nothing or paid a few hundred dollars, Russell would sign it and there would be no brain drain later. "

Everyone was stunned, Lao Bao was even more ruthless, he wanted money as well as people.

Ran Hong knew that he had to speak, so he immediately smiled and said:

"I think this is not good. Even if you sign an agreement, you still have to give some money, such as a tenth, which is a consolation and an affirmation to Russell. Otherwise, it is better to let Russell go, and he will not leave." Nothing more to contribute.”

Liu Zhenshan laughed and said: "Is this important? How companies protect patents is the key."

Bao Bo smiled and said, "The strict confidentiality system means that patents are applied for country by country."

Xia Chuan also smiled and said: "Lao Bao pursues institutionalized management, and Ran Hong pursues humanized management. There is no right or wrong. You two are wrong when they are reversed. Just know how to protect patents. Now I will talk about VCD."

Everyone was immediately amazed at how soft the mud was.

"VCD is an image digital disc, which means compressing the image on a CD and then playing it with a VCD player. The size of the disc is the same as the CD. The playback time is the same, 74 minutes. The playback quality is clearer than the video tape, but It’s worse than laser discs, so it’s inevitable to eliminate video recorders.”

Everyone was dumbfounded. Xiao Yun asked with eyes wide open, "Have you seen it?"

Xia Chuan didn't think anything was wrong, and asked inexplicably: "Digital is of course clearer than simulation, have you ever seen this before? You have to wait until the moment of giving birth to believe that you will give birth to a child?"

Everyone burst into laughter, this metaphor was too crude.

Xiao Yun gritted her teeth and said, "You will be miserable tonight. I will sleep with Sister Shiyun. You can find a place by yourself."

Shiyun quickly smiled and said yes.Xia Chuan suddenly looked confused.

Everyone laughed even more, why did Xiaoyun suddenly become smart?It's hitting the nail on the head.

But Xia Chuan immediately smiled and said, "Then you two, be prepared. I'll call you every five minutes until dawn."

"I won't unplug the phone line." Xiaoyun said proudly.

Xia Chuan was about to fight back, but Shiyun quickly stopped him and said, "Speak quickly and don't delay our sleep."

Everyone smiles.

"Okay." Xia Chuan continued: "I will talk until dawn, and everyone will go to bed quickly."

Before he finished speaking, Shiyun punched him hard. Xia Chuan said innocently: "Sister, can you stop me from being dedicated to my work?"

Everyone burst into laughter.

Xiao Yun was finally convinced: "Brother, I won't sleep with Sister Shiyun. You can tell me."

"Okay." Xia Chuan said proudly: "We need to do these few things.

First, develop chips, including video decoding chips and audio chips. I will go to the United States to get this done.

Second, we develop the movement, which we independently develop. We develop a VCD movement based on the open-protocol CD-I player.

Third, develop functions, controller menus, displays, etc.

Fourth, the development of casing structural parts is entrusted to Taiwanese companies to develop molds and design structural parts.

Fifth, develop software, develop program compression technology, make templates and copy them into VCD discs. How can you just have a VCD but no disc?It will be given away randomly at first, so you need to buy the copyright from the imaging company.

Okay, done, go to bed. "

After Xia Chuan finished speaking, everyone suddenly looked dumbfounded. You are just arguing with Xiaoyun.

Shiyun said quickly: "Explain it to me. I can tell it's incomplete. Since it's pressed on a CD, do you need to use your own equipment to produce the CD? The price of imported CDs is too high."

Bao Bo said quickly: "That's not necessary. Xia Chuan will hold another entrepreneurship lecture and let everyone introduce thirty or fifty CD production lines."

Everyone was stunned and burst into laughter.

Xia Chuan smiled at Bobo and said, "In the future, if you have such wicked ideas, talk to me alone and don't let my sister hear you."

Everyone laughed even more.Shiyun gave him a tender look.

Liu Zhenshan asked:

"Can I understand that VCD is mainly composed of a magnetic head, a decoding chip, a power supply and a remote control. If the core magnetic head and decoding chip can be obtained through procurement, it will be easy to copy?"

Xia Chuan stroked his forehead and sighed:

"That's right. Whether we can have a global monopoly depends on whether we can control the decoding chip. If the decoding chip leaks out, it will be easy to copy it. But we can't make the chip, but the profit from the chip is the biggest."

Bobo immediately said: "How about acquiring the development company? Even if the technology company cannot acquire it, Yiteng can acquire it."

"The U.S. government will not approve it. You can try using the offshore company of the Far East Bank. If that doesn't work, the decoding chip can be patented and controlled by us, which can guarantee its safety for three years. But the decoding chip can be upgraded, and others can still do it. Go out and make your own money.

All we can count on now is the VCD patent. We need to build a corporate moat first and then others can imitate and sue us.

This is a big market. We alone may not be able to meet the global supply. Without competition, it is not conducive to product upgrading. It is more feasible to license it to two or three companies.

The key is to rely on ourselves, whether we can maintain the advantage of being one step ahead.To establish a product matrix, R&D must provide enterprises with today’s products, tomorrow’s products, and the day after tomorrow’s products.

When a product comes out of the laboratory, what method is used to produce it? Should it be mixed production with the original production line, build a new production line, or transform the production line.

Process design and engineering development cost much more money than product prototypes.

Products manufactured through the production line must undergo design certification, process certification, quality certification, and user certification before they can leave the factory. How to sell them in the market?It also depends on a lot of advertising.

From the conception of the product to the laboratory, then out of the factory, and finally into the market, what channels are used to sell the product? Is it a specialty store, a franchise, a counter in a store, or a cooperative sale?

Secondly, there are promotional activities, such as advertising design, product tours, exhibition displays, and promotion meetings. These are all one-time processes that the marketing department needs to do.

There is also the establishment of a distribution system, what method should be used to deliver it to where, and how the distribution center will deliver it to each store, whether the warehouse should be rented, whether the packaging should be designed, whether the warehouse for the goods should be built or rented, these are all the markets for the product development process. "

When everyone was listening deeply, Xia Chuan stood up and said: "Go to sleep. Sister is worried."

There was a burst of laughter, Shiyun got up in shame and anger, and beat him hard.