Go back to 1990 to start a business

Xia Chuan continued:

"Master Kong instant noodles, is there anyone who still can't understand this name? Is there anyone who doesn't feel familiar with it?"

After the name is solved, let’s solve the problem of type.A unified variety won’t work either, it’s still not down-to-earth.You have to match the living habits of migrant workers. What do migrant workers like to eat the most?Has anyone investigated? "

The audience looked confused. The wave of migrant workers has not started yet. Who is going to investigate that?

Xia Chuan smiled:

"I didn't even tell you that migrant workers like to eat braised pork the most.

So our flagship product should be braised beef noodles.Some people may ask, why not call it Braised Pork Noodles?If you consider ethnic minorities, who knows what kind of meat you put in it.

Moreover, it doesn’t require you to put beef in it, just have this taste and add a seasoning packet in it. If you really put beef in it, migrant workers still can’t afford it.

The flavors should be rich and suitable for all parts of the country, such as spicy beef noodles, braised pork ribs noodles, spicy meat sauce noodles, etc.You can make whatever mainlanders like, don't refer to the same taste.

Whoever has the strength to do this, follow the ideas I mentioned, and it is guaranteed to open up the market and become popular all over the country!

Of course, you can’t all be called Master Kong. Whoever registers first will belong to you. "

The audience was immediately excited. This is real stuff, a complete business plan!

Those who responded quickly had already picked up the phone and left the venue, calling people to register.

The leaders in the audience secretly praised him. Xia Chuan didn't do a business like this, which was obviously to make a lot of money. He really felt that there were so many rifts in his heart.

Xia Chuan glanced at the excited audience and continued:

"In fact, there are many foods with great potential around us, but they have not yet opened up the market. They can definitely make a lot of money. For example, sauerkraut. Northeastern sauerkraut is famous all over the country. You can innovate and sell sauerkraut all over the country or even the world.

Don’t think that only northerners eat it. In fact, it’s just because it’s not sold in the south.

For foreigners, they may not like an unfamiliar food, but they definitely like exotic flavors with history and stories.

For example, if you write the word "orange" on the same orange, it may not be easy to sell.But if you change the name to Australian orange, even if there is no difference in taste, it will still sell like hot cakes. What you are buying is knowledge and exoticism. This is the added value of the product.

How to increase the added value of products is a question that every entrepreneur must consider.

If there is a product with added value, such as sauerkraut, which is famous far and wide, but no one has done this finishing process yet, if you do it first, you will make money.

Let’s take sauerkraut as an example to talk about the innovative ideas of food companies.

First of all, if you want to sell sauerkraut all over the world, you must solve the packaging problem.It must be sealed and no one can get wet after buying it. This is the minimum requirement that must be met.

In addition, it must be packaged in a transparent plastic bag so that you can see the overall appearance from the outside, which is reassuring.

Finally, the fermentation method of sauerkraut must be changed. The original production method is not suitable for industrial large-scale production.

A more feasible method is to use artificial inoculation of lactic acid bacteria for fermentation. After 1-2 months of low-temperature fermentation, it not only maintains the traditional flavor, but also overcomes the weaknesses of the traditional process, reduces the destruction of vitamins, and does not produce nitrite during the fermentation process. Salt, without using any preservatives, allows people to eat sauerkraut all year round.

Then do a good job in product quality certification.

This requires cooperation from the government, such as the selection of 'safe foods', 'city famous brand products' and similar policies to support and protect high-quality products.

Of course, the quality of your product itself must be reliable, and you cannot rely on opportunism for a lifetime.Production must be standardized to ensure that the quality of any batch is exactly the same.

In this way, the sales targets of sauerkraut are not just ordinary people.

It can also be a food company. For example, who just registered "Master Kong"?You can sell it to him and add pickled cabbage buns to his instant noodles to turn it into pickled cabbage beef noodles.Another example is that you can make quick-frozen dumplings for sale, which is also a fast-food product with great potential. After all, not every migrant worker eats instant noodles..."

Xia Chuan's meticulous entrepreneurial thinking and extremely proficient innovative ideas completely impressed the audience.

An extremely common food actually contained such great potential in his eyes?

The leaders all sighed. The presence of Xia Chuan in Fengshi has almost made up for the disadvantages of the inland. His value alone exceeds the investment of ten large companies.

"Okay, we just talked about the migrant workers' wave. Now let's talk about the second thing that will definitely happen in 91. What is it?"

Xia Chuan's eyes swept across countless eager and expectant eyes, and he said every word:

"Karaoke will be popular all over the country!"

what?

The audience looked confused.

We are still debating "should the singer hold a microphone?" "Having a microphone is capitalism, not holding a microphone is socialism", but you say that karaoke will become popular all over the country?

Xia Chuan glanced at the entire audience, sighed secretly in his heart, and said slowly:

"Karaoke is a Japanese transliteration. Karaoke means 'empty', and 'OK' is the abbreviation of orchestra, which means: singing without band accompaniment.

In our country, entertainment has always been considered a bourgeois thing and entertainment is a sign of backward youth.

However, karaoke is bound to be like a tornado, forming the eye of the storm in major cities across the country, and then sweeping through small and medium-sized towns and even borders, rapidly becoming popular.

Why?The reason is simple, determined by strong demand.

First, we people have too few entertainment options and poor spiritual life. Karaoke just meets this need.

People will be very curious. A machine can accompany people, prompt lyrics, and help people sing?People who like singing are ecstatic, everyone can become a singer.

Second, we are a highly institutionalized country, and everyone lives under a unified mind.

This is not because the people’s consciousness is all that high, but if you go beyond it, you will be labeled as a bourgeois liberal, and you risk being criticized, unable to eat, or even put in jail.In fact, many people just want to make more money and live a better life. "

The leader below has changed his face and sweat is pouring down his back. Xia Chuan really dares to speak.

On the contrary, many viewers showed their approval.

Xia Chuan remains calm: "Karaoke can release this kind of depression and let them express their own voices, even if it's just singing.

So I say, karaoke will become popular as quickly as possible.

Note that with demand, there is an opportunity to make money!

It is foreseeable that karaoke nightclubs will become the most popular entertainment venues.This is a good investment direction, and it has no technical content. It is just throwing money. If you have more money, you can make it more high-end; if you have less money, you can make it cheaper, and you can still make money. "

The audience suddenly burst into enthusiasm and their faces were full of excitement. Can this outlet fly to the sky?