Rebirth 76: Industrial Internet Empire

Compared with the excitement of the Lun Copper futures war, Qian Ning was even more busy during this period.

After completing the construction of the technical team for the book website, Zhiyuan International wholly acquired the Georgia-based Road Parcel System Company and the California Air Express Company. After integration, they were merged into Zhiyuan Express Company.

The plan to acquire the Barnes & Noble bookstore was extremely unsatisfactory. The Barnes & Noble bookstore had just been successfully listed on the New York Stock Exchange. At a time when confidence was overwhelming, it was normal for the company to be reluctant to rely on others.

After the acquisition plan was stalled, Qian Ning did not follow Yang Mo's instructions to continue to acquire other bookstore chains. Instead, he established direct contact with booksellers, record companies, and film companies, and directly established distribution warehouses in central cities across the United States.

Qian Ning's unintentional move has made it more difficult for latecomers to e-commerce, and the barriers to entry have invisibly increased a lot.

On June 95, 6, the long and short battle of Lun Copper 22 futures was in full swing.

The long-prepared Amazon online bookstore is officially launched.

Large posters are posted near major universities and major business districts in the United States: "Earth's Biggest Bookstore" - a vast sea of ​​books with everything you need, please come to Amazon Online Bookstore ().

Portal websites such as AOL and Yahoo also launch large color picture advertisements and download links on their homepages.

Curious users click on the web link, and a search bar will automatically appear. If they enter the book they want, they will jump directly to the product page. A button for new users to receive coupons will appear below the product details.

Click the coupon button, and 10, 20, and 50 yuan book purchase coupons will appear respectively.

After receiving the purchase coupon, fill in your name, address, phone number and other contact information, click to place an order, and the purchase is completed.

College students are the group that is most receptive to new things and are also the main force in buying books. All-round targeted advertising bombardment, amazing discounts, novel purchasing methods, cash on delivery, and massive books all stimulate the curiosity of college students. heart and desire to buy.

On the first day after the launch of Amazon Online Bookstore, the number of downloads exceeded 35. Stimulated by large coupons, the order rate of registered new users exceeded [-]%...

Zhiyuan Express quickly completed sorting at its warehouses in various places, and most users who placed orders were pleasantly surprised to receive the books they purchased on the website the next day.

The speed of word-of-mouth spread among college students is amazing. It took only one week for Amazon Online Bookstore to have more than one million users.

The massive volume of books, fast logistics and distribution, exaggerated discounts, and novel and exciting online transactions that cannot be matched by physical bookstores. Every feature caters to the consumer psychology of young people!

The emergence of Amazon Online Bookstore attracted the attention of Silicon Valley venture capital companies, and the concept of e-commerce officially entered the public eye.

Amazon Online Bookstore quickly swept the American publishing market by rushing into the market.

7 month 18 day.

Amazon has more than 800 million users, [-]% of whom are college students.

Amazon is using an incredible way to subvert the thinking of the Internet. In less than a month after its launch, it has gained more than 600 million users from the most energetic college students. This is an incredible milestone achievement in the history of the Internet!

Almost at the same time, Amazon surpassed 800 million users.In Seattle, a small city in Washington state, cadabra online audio and video bookstore is online.

The founder, Jeff Bezos, is different from other Internet venture capital companies. He is not a coder with a technical background, but a senior manager of Deshaw Financial Services Company, with good capital operation experience.

The emergence of Amazon completely disrupted Bezos's plan. Bezos desperately discovered that the business ideas of this Amazon online bookstore that had been launched before him were almost the same as his own, and in some aspects even better than his own. good.

To be fair, I don't have enough financial resources to build distribution warehouses in major cities across the United States, let alone own my own package delivery company.

Bezos was even ready to give up on this entrepreneurial project that had been immersed in his efforts for more than half a year. After hesitating and struggling for a long time, he bit the bullet and launched the cadabra online audio and video bookstore.

Bezos knew that it would be difficult to survive in the asymmetric competition with Amazon, so he had to find another way to focus on audio and video products.

Bezos also "borrowed" Amazon's approach and used large coupons to attract users. However, the gross profit margin of audio and video products is not the same as that of books. In addition, expensive audio and video products are considered a relatively luxurious consumption for college students. .

The cadabra online audio and video bookstore has struggled since its birth. The belief that supports Bezos moving forward is: burn money to accumulate users, and after having good user data, then raise funds from the capital market...

Also aware of the existential crisis is Barnes & Noble. Every transaction in the online bookstore eats up the market share of physical bookstores.

Most of Barnes & Noble's stores are located in downtown areas, and the rents are expensive. Coupled with the salaries and commissions of sales staff, Barnes & Noble is unable to compete on price with online bookstores, and can only watch the loss of users...

The largest bookstore chain in the United States is facing heavy survival pressure for the first time in its decades of existence!

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In late July, the overall situation of Lun Copper futures was decided, and Li Heping took the lead in returning to Silicon Valley.

On August 8, the long-prepared eBay online marketplace was officially launched.

Compared with Qian Ning, Li Heping was more creative. The media resources under Qianhai Media Group launched overwhelming publicity on eBay for several days in a row.

Amazon's great success stimulated Li Heping's nerves. He didn't want Qian Ning to compete...

The eBay online market has a unique advantage. Film and television stars, NBA, and Bundesliga stars owned by Qianhai Media Group and Zhiyuan International put various signed photos, jerseys, sneakers, and records on the auction website.

Using the star effect, it attracted many new users to register. Although it is much inferior to Amazon Online Bookstore, it only took two days for the number of new registered users to exceed [-].

What made Li Heping extremely depressed was that the number of users of the eBay online marketplace did not grow exponentially. It took more than a month for the number of registered users to exceed 200 million.

Because personal items cannot be auctioned continuously, the star effect is limited, and the procedures for individuals to upload, exchange, and auction items are very cumbersome and require backend review before they can be released, which invisibly affects the user experience.

But what Li Heping didn't expect was that what bothered him even more was what was to come...