Return to 1983 and be a detective

Chapter 250 Spending money to recruit names for advertisements

It was already late at night when Xu Shan came out of the interrogation room.

As he walked, he thought about the interrogation just now.

This Li Zhaozhao had no choice but to confess his crime in the face of strong factual evidence.

According to his confession, he has been looking for the ruins of this ancient country over the years, because this ancient country is recorded in some texts lost overseas. It is said that it has mastered some incredible technology that can transform a kind of ore into Become an artifact.

Although Li Zouzhao doesn't know what the artifact is, it is said that this artifact can change the body's physique, turning people into Ultraman-like beings, possessing the kind of world-destroying power that is only seen in special effects films. ability.

In fact, this kind of thing is nonsense to the Chinese people, but to the Japanese slaves who are particularly fond of strength and full of secondary ideas, it is an unswerving belief.

Therefore, Li Zhaozhao was sent here to find the location of my sister's ancient country. After lurking for so long, his hard work paid off. He found some clues about the ruins of my sister's ancient country, and also found a broken brick. I took a photo of the miscellaneous seals on this broken brick and mailed it to my superior. Later, I got feedback from my superior. It was the words on this brick. It was the brick used by my sister King City, and it was of extremely high value. .

His superiors ordered him to send the brick back immediately and transport it to experts on the island of Japan for research.

As a result, when Li Zhaozhao planned to send the brick that he had hidden to deceive others, he found that the brick was missing. In the end, he had to look for it again, but this time he could not find any similar brick at all. Already...

Bricks from my sister’s ancient country?

Xu Shan seemed to have thought of something. Agui sold him a bag of bricks before, which included a brick used in the royal city, but there was only one brick. Later, Xu Shan ground it into a brick and inkstone and gave it to Mr. Xiang.

Could this brick be the treasure that Li Zhaozhao collected and prepared to hand over?

Is there such a coincidence in this world?

If it is true, it cannot be said to be a coincidence, but even God does not want to see these Japanese slaves who have lived a good life succeed, and use this coincidence to change their luck.

As for this girl Gu Guo having the means to make artifacts, Xu Shan would not believe it at all.

If it really had such powerful technology, it wouldn't have even made a splash in the long river of history.

Anyone who has obtained such a powerful technology can make himself as strong as Ultraman, then the ancient country of my sister will not become the king and hegemony and unify the six countries?

What good things are you thinking about? Instead of having such unrealistic dreams, it is better to make money in a down-to-earth manner.

Early the next morning, Xu Shan called Cao Ling to inquire about the first issue of the new journal.

The name of the new magazine has finally been decided, and it is called "Warning Words". The consultants and editors hired by this magazine are all boss-level, and every one of them is a well-known presence in the police community.

After reading the article in the first issue of the warning, they all praised it and thought that this kind of article was quite warning. However, they also did not understand why the title of each article had to be extremely long and clear at a glance. The kind that is deeply touching.

For example, "My dear uncle, he murdered my father for our three sisters...".

This was completely different from their impression of the title, but under Xu Shan's insistence, they didn't say anything.

The first issue is scheduled to be released in January. For this purpose, they have been preparing for half a year and have accumulated a sufficient number of manuscripts. At the same time, they have also invited several reporters with experienced writing skills and consistent ideas to write and report many exclusive news.

Cao Ling was full of confidence in the magazine's sales and assured Xu Shan that the first printing of [-] copies would definitely be sold out.

Xu Shan naturally knew that [-] copies was like a fishing nest for today's prosperous literary and artistic market. It was probably about the same sound. The content of his magazine was comparable to any magazine of the same period. Compared with the other two, they are all more exciting, and the content is true. They are all exclusive cases, and there are also large-scale true reports on the Northeastern Two Wolves, the Jichun Zhang Taiming murder case, and other cases.It would be weird to put these in the magazine market and not be snapped up like crazy.

Of course, he is actually a layman when it comes to magazines. He only knows that the market is easy to do, and he only knows what the market likes. The specific operation must be left to Cao Ling.

Judging from the current situation where the magazine has not published yet but is already making a profit, Cao Ling's operational ability is absolutely unmistakable.

The two chatted for more than ten minutes, which is quite a luxury in this era. Long-distance calls in this era are not something ordinary people can afford, let alone talking on the phone.

Being able to chat for more than ten minutes shows Xu Shan's strong financial resources. Of course, he used the phone number of the criminal investigation building, but he also regularly donates money to expand equipment and improve the welfare benefits of the staff here. wait.

When he was about to hang up the phone, Xu Shan suddenly thought of something and asked Cao Ling for advice: "By the way, help me think of a name."

"what name?"

"That's the name of the pickle factory. I recently acquired another pickle factory. Originally, I planned to name the pickle factory after my sister. Now think about it, my sister's naming of pickles is disrespectful to the name of pickles. , another disrespect for my sister."

"Hehe, you are really aware. You did associate a little girl's name with a pickle. It's a bit weird."

In fact, it is very common for brands to be named after people in the market. For example, Shisanxiang, Laoganma, etc. all use people's avatars as trademarks, and then add the person's name.

But Xu Shan refused to let the names of his older sister and younger sister be printed on the pickle bag.

"By the way, I remember that the director of your dried powder factory is called Xu Fufu, right? That name is quite nice, otherwise you can name it after the director of the pickle factory."

Cao Ling suggested.

Xu Shan immediately rejected the suggestion. He wanted a louder name.

Cao Ling couldn't remember it for a while, so she had to hang up the phone.

Just after hanging up the phone, Cao Ling suddenly called him again: "Otherwise, you can pay for the name recognition."

Spending money to recruit names and articles is also an old marketing routine.

Just like in the 50s, there was a light bulb factory in Shanghai. In order to advertise its light bulbs, it spent money to solicit essays. Finally, someone sent a poem:

The street lights are bright in the distance,

It seems like countless stars are shining.

The star in the sky appears,

It seemed like countless street lamps were lit.

I miss the misty sky,

There must be beautiful markets.

Some items displayed in the street market,

It must be a rarity that does not exist in the world.

Look, that shallow Milky Way,

It is certainly not very broad.

The Cowherd and the Weaver Girl across the river,

You will definitely be able to ride on an ox.

I think they are at this moment,

Definitely take a stroll in Tianjie.

If you don’t believe it, look at that shooting star.

They are walking with lanterns...

The people in the factory selected this poem from numerous submissions, and when they were about to pay, they were told by the student who was still studying that this poem was actually a poem written by the famous Mr. Guo, and that submission This guy is actually just a copywriter.

It almost made a big mistake, and the factory director had to spend money to hire someone again. Finally, he hired a poet and wrote a poem like this: Lava taken from the sun, picked from the blue sky stars.It can withstand thousands of degrees of heat, bear the mission of extending the day, and weld the colorful clouds to the golden Xiaoyun.

This would later become a classic case in advertising.

However, as a later generation person, Xu Shan seemed to think that this advertisement was too elegant, and it was not necessarily aimed at light bulb users. It was at most a literati showoff, and it had absolutely no positive effect on the product itself.

Of course, this is just the view of later generations, and it does not mean that the poem is not well written.At the same time, this method of soliciting essays is exactly what Xu Shan wants now. He plans to use a month to collect product names from the society. Firstly, it can solve Xu Shan's difficulty in naming, and secondly, it can increase the popularity of his products. This is really What a wonderful thing that kills two birds with one stone.

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