Rebirth: Stockbroker, I have market data

Chapter 766: Very few people know!

After everyone talked, Qi Kaisheng symbolically took everyone to visit the Shanghai-Hong Kong Group's publicity center, where the brilliant achievements of the Shanghai-Hong Kong Group were displayed. He also told Xiao Jin where their strength lies, which is the status of the major shareholder. !

At noon, Qi Kaisheng said that he would invite everyone to have dinner in the small restaurant. Xiao Jin thought about it and agreed.

The atmosphere at the dinner table seemed harmonious on the surface. During the dinner, Qi Kaisheng discussed it with Liang Jianzhong, contacted the Shanghai Banking Corporation, and made an appointment for the three parties to meet for negotiation.

Then, he told Xiao Jin to wait for the next notification.

Finally coming out of the Shanghai-Hong Kong Group building, Xiao Jin sat in the car without saying a word.

Seeing He Ping on the side, Xiao Jin, who had been in high spirits just a few days ago, suddenly felt the atmosphere was depressing.

"Old Xiao, I just knew about the Shanghai Banking Corporation that suddenly appeared today!"

"Well, it doesn't matter. According to them, our private equity company can play with them, which is already a huge favor for us!"

Xiao Jin said jokingly and then stopped talking.

If you have to wait for news, then just wait!

During this period, Xiao Jin could only wait, but he couldn't wait. After all, he still had to operate Jinjin Technology.

As for the next self-driving trip, I can’t make it yet.

I had no choice but to go to Jinjin Technology every day.

But there is also good news. The project in Caohejing before entering the technology has been approved. The headquarters building is under construction. According to the progress of civil construction, it will take another year and a half.

How to expand the technology business in the shortest possible time has become Xiao Jin's current main job.

The Toutiao project, under the operation of Luo Jun and Wang Zhi, is still developing very steadily. The office building near Jiaotong University is quite crowded. After asking, I learned that the number of employees here has grown to more than 200 people.

At this rate of development, the headquarters building must be constructed quickly.

As for the development of the business, Xiao Jin and the two of them discussed in the office all day. According to Xiao Jin, if they want to quickly promote the product, in addition to attracting traffic through WeChat, they must continue to burn money to gain the favor of users.

So this kind of money-burning practice must try to recover the cost as much as possible. Therefore, the introduction of third-party advertising has become an inevitable choice.

Guide users to click on the advertising interface. Every time they click, points will be used. When a certain amount of points is accumulated, they can be withdrawn to WeChat.

Almost, on average, a heavy user would have to pay 50 cents a day. It may not seem like much, but it adds up to a lot. Overall, it costs a lot of money in a day.

But the result is good, users will not uninstall such "money-making software" easily.

However, we must not simply use "making money" to attract such users. Such users must continue to convert them and strive to become "creators."

This is another routine.

Of course, this discussion requires repeated demonstrations and trial and error.

As everyone knows, Xiao Jin's approach has already vaguely guided a trend in Internet products at this stage.

That is to develop users by burning money, and then convert among these users, and the probability of conversion is less than 1%.

However, Xiao Jin and the others were already very satisfied.

Backend statistics show that outstanding creators are both users and publishers of Toutiao's works. It can be said that these users are Toutiao's core customers.

Creating an excellent work is much more difficult than editing a message in Moments.

But if you can really persevere and continue to create high-quality content, the support provided by Xiao Jin will be great.

Often these creators just edit some content inadvertently as a temporary hobby or an idea to give it a try, but the result makes them happy.

Even if they do well and become an author with millions of fans, their income will be considerable.

From being a part-time hobbyist, it has become their main source of income.

This income is enough to support a family. For a time, Toutiao has become a tool for making money and making a lot of money among a relatively small number of people.

However, very few people know!

At this time, there are already various news apps on the market, and many giants from the early days of the Internet have also joined the mobile Internet market for fear of falling behind in the mobile Internet era.

The general public, and even some personnel in the industry, think that Toutiao app is just an ordinary news app. How can it be compared with traditional Internet media in terms of news resources? !

The method they introduced to get a small amount of red envelopes by clicking on advertisements is just a promotion strategy. It is too low to simply acquire users through advertisements!

In the early days, no one was optimistic about Toutiao’s product.

It can be said that no one, including in the industry, is optimistic about the Toutiao product, and Xiao Jin is secretly enjoying this. It is best for him to keep a low profile at this time, otherwise, if someone with a heart sees through his "trick" "Then an extra competitor will appear out of thin air, and that's not a good thing.

Nowadays, more than 200 people have entered technology on a large scale, and their monthly salary and other expenses are not a small amount.

However, the profitability of the product itself did not appear. These expenses were all made up of blood by Xiao Jin alone.

Luo Jun concentrates on technology and doesn't care about financial matters, but Wang Zhi, as the company's general manager and CEO, must pay attention to it.

As for Xiao Jin's ability to allocate expenses on time every month, Wang Zhi knew that it was actually quite difficult for Xiao Jin.

So, Xiao Jin’s purpose is of course to hope that Toutiao’s product will get better and better and return to normal profitability as soon as possible.

Therefore, as the leader in the daily management of technology, he is also anxious.

"Mr. Xiao, we have a lot of funds in our accounts, but our products are still a long way from profitability. It is conservatively estimated that it will take at least two years. After a rough calculation, our monthly Staff wages and various expenses require nearly 10 million. In addition, now that we are building a house in Caohejing, the money consumed every day is simply astronomical. This makes me very stressed!"

When Xiao Jin heard this, his heart moved.

Finally, Wang Zhi took the initiative to mention it to himself, which was good.

However, Xiao Jin still said: "Yes, Mr. Wang, I haven't let you worry about the funds. There is no problem so far, but as you said, you are under pressure, and I am under even greater pressure, so , our product must quickly make money!”

Xiao Jin praising Wang Zhi, but that was all.

Nowadays, the initiative of the Toutiao project is still in Xiao Jin's hands, and he can take the helm!

We just need the managers we hire to work harder!

......