Rebirth 1991: Marrying the beautiful squad leader at the beginning

Chapter 1569: Wind and Rain

After hearing Yu Nian's words, Bai Ting knew that this difficult problem fell on her head again.

But Yu Nian's next words shocked her even more.

"All this 15 million must be burned in the market within a week. Not a penny is allowed to remain."

Yu Nian said with a sharp gaze, "In a word, I just want market share!"

"At this rate, where will the funds come from in a week?"

Bai Ting knew that Universal Group had many companies under its name, but it had taken big steps in the past two years. It was true that some of the companies had been making money, but there were also companies that were frantically burning money to expand.

Take Lantu Foods, for example, which has already burned through tens of millions. "You don't need to worry about funding."

Yu Nian said: "The group will take care of this."

"it is good."

Seeing that Yu Nian had said this, Bai Ting had nothing to say and could only nod helplessly.

So the first step after getting the money was to follow Yu Nian's instructions and burn money like crazy in the market to compete for more market share.

At the same time, in order to stabilize market share, the laboratory was notified to develop new products.

As time goes by, the competition in the market becomes more and more fierce. Countless small bottled beverage companies across the country are finding it difficult to survive. Especially in the province where Lantu Food Company is located, many bottled beverage companies have voluntarily or been forced to become Lantu Food's processing factories.

At the same time, the intensity of market competition far exceeded Zong Qinghou's expectations. He thought that the remaining 30 million yuan could burn for a while, but he did not expect that it would be burned out in just eight days. He had no choice but to add another 10 million yuan, but the funds ran out again after seven or eight days.

Financial Director Qian Yidan was overwhelmed as he looked at the financial statements in his hands.

In desperation, he took the initiative to find Zong Qinghou. Coincidentally, Sha Wenfu was in the office. Thinking that Sha Wenfu was the fuse of this price war, he simply said to him: "Mr. Zong, it's only been a little over a month, and this price war has already burned through 40 million yuan. If it continues, the capital expenditure will continue to increase, and it may even affect our overall operations."

After saying that, he glared at Sha Wenfu.

Sha Wenfu knew that Qian Yidan was an important figure in the company and this incident was indeed related to him. Facing Qian Yidan's hostility, he couldn't say anything.

After all, they had already burned 40 million yuan in a price war, which was no small sum. Furthermore, with the market share growth slowing down over the past ten days, he began to doubt whether this price war was worth it.

"Forty million has already been burned, and this Lantu Foods hasn't closed down yet..."

Zong Qinghou scratched his head, feeling an invisible pressure envelop him. He sighed helplessly and said, "What's going on with Lantu Food? Far from showing any signs of bankruptcy, their market share is actually growing. And judging by their growth rate, their market share is almost approaching that of Wahaha."

bang——

Punching his fist on the table, Zong Qinghou complained, "Just now, the marketing department reported that Lantu Foods is burning more and more money on subsidies in the market. Is this a sign of running out of money?"

After saying that, he stared at Sha Wenfu and said, "Didn't you say that Lantu Foods will soon be out of money?"

"Boss Zong, I didn't expect Lantu Food to be so resilient." Sha Wenfu said with a bitter face, "Judging from their performance, they must have burned through at least 40 million yuan in the market. Even with Huanyu Group behind them, they definitely won't have much more money to go around."

Zong Qinghou rubbed his tired forehead and said, "Since this price war has reached this point, it is destined to be unstoppable."

He looked up at Qian Yidan and asked, "Boss Qian, how much money is left in the financial account?"

"We currently have 63 million in cash, but 10 million will be used to build the Jiangdu branch factory, and 10 million will be used to maintain the company's operations."

Qian Yidan said: "So the funds we can mobilize are around 43 million."

"Forty-three million..."

Zong Qinghou stroked his chin, a gleam in his eyes, and then he made a decisive decision: "Temporarily halt the construction of the Jiangdu branch factory, use 50 million to enter the market, and continue the price war. I don't believe that the newly established Huanyu Group has so much liquidity."

At this point, he stood up, walked around the desk, came to the French window, took a deep breath, and said, "This time, either he dies or I die!"

Qian Yidan frowned slightly and said, "Boss Zong, isn't this too risky?"

"It's only 50 million. I can handle it."

Zong Qinghou said slowly without turning his head, "Besides, this is the funds we can use on our account. Even if this money is all burned, it will not have a big impact on us. But if Lantu Food wants to survive, it needs to put out at least 50 million in funds. The problem is..."

At this point, he turned around and looked at the two of them, and said with a smile: "Does he have that much money?"

"That's right, Lantu Foods doesn't have that much money at all."

Sha Wenfu was so excited by Zong Qinghou's words that he said, "When Lantu Food goes bankrupt, more than half of its market share will be ours."

"I have decided that I will personally purchase any Lantu Foods that still have some value."

Zong Qinghou said with a smile: "In this way, in the future, there will be no competitors in the entire beverage market except Coca-Cola."

"It is estimated that companies like Arctic Ocean will disappear in this fierce market competition."

Sha Wenfu laughed.

"But……"

Qian Yidan hesitated and said, "If we can't defeat Lantu Foods in this market war, and we don't have any funds in our account, what should we do?"

"That's not possible."

Zong Qinghou said confidently: "You can rest assured." As for Lantu Food, he is sure to win this time.

"I'm worried that by then we'll be surrounded by enemies and the storm will come."

Qian Yidan said: "This will cause trouble."

“Don’t blame the storms; life is full of ups and downs.”

Zong Qinghou laughed and said, "Besides, the reason I have been able to get to where I am today is not luck, but..."

He paused, then uttered two resounding words through his teeth, "Strength."

Yu Nian could foresee that the market war with Wahaha would not stop so quickly, and in addition to excellent marketing strategies, financial support was needed.

Without funds, you are doomed to fail.

So after arranging everything, Yu Nian decided to return to the provincial capital and personally raise a large amount of funds as a backup for this price war. "How are the banks doing?"

Yu Nian asked.

"In fact, your previous repeated mortgage and repeated guarantee plan is indeed possible, but there is a problem before us, that is, we are now in a special period."

Song Shihua said methodically, "This price war is now known nationwide. All the banks are watching us. It's very difficult to get loans from them."