Rebirth 81: Being forced into marriage by my sister’s best friend at the beginning

Chapter 352 Brand Strategy, Overseas Markets!

There is no need to worry about market saturation yet, as there is only one boutique craft store in the country.

In the future, it will become a must-visit store for foreign tourists visiting the capital, just like Liulicang and Tianlexing.

Yang Jianlong was left in charge of expanding the manpower of the workshop. After all, Wei Chengbin could only teach people craftsmanship, so it was too difficult for him to deal with people.

When Li Yuanhao saw the sales, he couldn't help but feel itchy: "Mr. Lin, do you think I can set up a similar production line for painting here?"

"Paintings should still focus on high-quality products." Lin Ran smiled at Li Yuanhao. If his things could be copied in batches, wouldn't the painting market be in chaos?

When it comes to cheap paintings, just ask Liu Jingfeng to get the goods. He already has an established assembly line there.

Thinking of this, Lin Ran decided to visit Liu Jingfeng the next day and ask him about batch production of picture scrolls.

If possible, they can collaborate too!

The third day of opening.

Lin Ran was taking care of business in the store. Almost all of the previous handicrafts were sold, and only most of the samples were left in the store.

There are also some ceramic bowls and basins, which are daily necessities that people are not interested in.

Compared to the ceramic bowls available on the market, their prices were too high and the items were not attractive to ordinary people, so they were shelved.

Lin Ran planned to reduce the production quantity of related products. Items that were eliminated from the market would naturally have to be reduced in production.

While he and Li Yuanhao were discussing the progress of mass production, Ham came to the store again.

As soon as he entered the store, the clerk informed Lin Ran of the incident.

I had known he would come back. This time he was much more polite and said to Lin Ran with a smile on his face: "Mr. Lin, what do you think of the cooperation I asked you to consider last time?"

We had only had a rough discussion in the teahouse before, but now we are officially talking about cooperation.

Lin Ran invited him to the office, made him a cup of good oolong tea, and asked, "Mr. Ham, how does China's tea taste?"

"It's a bit bitter, but it's really good tea." Ham took a sip and answered Lin Ran meaningfully.

This was a pun, and of course Lin Ran could hear it.

"I hope to reach a cooperation with your store. I will buy goods from your store and sell them in France. We will definitely make a lot of money." Ham changed his previous arrogant attitude and looked somewhat sincere.

"You have to agree to a condition." Lin Ran repeated what he said before.

Ham took another sip of tea, forced a smile and said, "Mr. Lin, can this condition be relaxed?"

Lin Ran didn't seem to hear what he said, and said to himself: "The condition for cooperating with us is that you must get the goods from my workshop, and the store must use the name of Shengshi Craftsmanship."

Lin Ran did this mainly because he did not want to be a downstream supplier.

Only by being a strong Party A can you build your brand and create a premium brand!

His persistence surprised Ham.

And it also interrupted Ham's plan.

Ham originally planned to purchase handicrafts from Shengshi Craftsmanship at low prices and sell them in the French ceramics market.

When purchasing handicrafts here, you only need one-tenth of the price of cultural relics to get the goods, and then resell them at one-fifth of the price.

Let’s test the waters with a batch of goods first. If the sales are good, we will cooperate with Lin Ran for a long time.

Then, they put their own labels on their handicrafts to form a new luxury brand.

As a big businessman, he sees further than ordinary shopkeepers.

Many of his peers started out with similar products based on quality, and then created brands. The prices have skyrocketed, and the rich are flocking to them!

He wanted to build a brand, but Lin Ran also wanted to build his own brand.

If Ham uses the brand of Shengshi Craftsmanship, he can indeed make money.

But after all, it is not his own store. If Lin Ran charges licensing fees in the future, he will only make a small change.

Ham said awkwardly: "Mr. Lin, how about we raise the purchase price?"

Lin Ran sneered: "Mr. Ham, you'd better figure out who is Party A."

Unlike other submissive factories, he will not value his status just because he is a foreigner.

If you want to sell goods from his workshop, you have to use the name of Shengshi Craftsmanship.

"Mr. Ham, there is no need to agree immediately. Your visa in China should still be available for a while. We have a saying in China called shopping around. You might as well try your luck elsewhere. There may be cheaper and better cooperation. partner."

Lin Ran stood up, as if he was about to see off a guest.

In fact, Ham traveled all over China during this period.

Today's Chinese cities, with the exception of Shenzhen, Shanghai and Beijing, are relatively slow to develop and their information transmission is also relatively backward.

He simply didn't see a suitable factory.

After searching around, only Lin Ran's store suited his liking.

He wanted to cooperate with Liulifang, but of course he was rejected on the grounds that Chinese cultural relics were not sold to foreigners.

Only handicrafts can be sold to the outside world.

After thinking about it, Ham felt that he and Lin Ran were not close yet, so it was difficult to talk to him.

As a China expert, he also knows the Chinese people and the world very well.

So, I gritted my teeth and agreed.

"Okay, I'll do as you say." Ham agreed to Lin Ran's request.

The two signed a contract and agreed to deliver 30 pieces of handicrafts within one month, with an average price of 7 yuan, and paid a deposit of [-] yuan in advance.

This business made a profit of 15, and it was also able to sell the bowls that were not selling well in the store. It can be said that it kills two birds with one stone!

Lin Ran is no inferior to other sellers. He treats everyone equally at home and abroad, and will not deliberately improve the quality of his products just because he sells them abroad.

When he told Yang Jianlong and others the news, they were all stunned.

Their store just opened three days ago.

Although they were already planning to expand overseas, they didn't expect it to be realized in three days, and they didn't have to spend a penny. The marketing costs and labor expenses were borne by Ham independently. They only needed to provide the supply of goods.

Moreover, Ham is also responsible for helping them become famous!

I couldn't help but admire Lin Ran's methods!

"Godfather, I really should learn business negotiation from you." Yang Jianlong was in admiration and asked him to communicate with foreigners. He was afraid that he would get scolded after just a few words.

But scolding cannot solve the problem. The best way to teach them is to gain benefits from them.

"I will teach you in the future." Lin Ran smiled, "Now you just need to run the store in Beijing with peace of mind. When we have a certain reputation, we can attract investment from all over the country."

"In addition." Lin Ran had one more thing to tell Wei Chengbin.

It was this batch of goods provided to Ham that included a list of handicrafts that were prohibited from being sold to Ham.

These products are Chinese cultural relics collected by various museums in France. The reason why he does not sell these imitations is that on the one hand he can avoid being sued by the museum for infringement, on the other hand...

Hehe, I understand everything!

Naturally, they plan to find a suitable time to go to France and redeem their cultural relics in a special way.

Cooperating with Ham is not only to make money, but also to obtain French cultural relics!

Three birds with one stone!

"Understood, we must complete the mission!" Wei Chengbin and the other three nodded firmly, because Lin Ran's words ignited their heroic fighting spirit!