Reborn in the Water Margin as emperor, built tanks to level the world

But before Zhao Ji could go out, the matter of running Da Song Daily popped up in his mind.

This so-called Song Dynasty Daily was not used casually by Zhao Ji to accumulate merit for Liu Xiangning and give him a new residence.

But in Zhao Ji's heart, he really wanted to do it seriously.

Because the Song Dynasty Daily can be used as a media tool to promote Zhao Ji's benevolent government.

At the same time, it can also be used to obtain more silver from the pockets of the people of the Song Dynasty to replenish the national treasury.

Although there is a lot of tax money collected from the brothels and brothels every day.

But for managing the entire country, those silver coins are just a drop in the bucket.

Because the Song Dynasty was such a large country, money needed to be spent in many places.

If Zhao Ji doesn't have more ways to make money here.

It is estimated that it will not be long before the treasury will become empty again.

And the emergence of the Song Dynasty Daily, if used properly, could bring a steady stream of silver income to the Song Dynasty treasury.

Zhao Ji, who was sitting on the dragon chair in the Chancery's study room, thought about it more and more, and felt that this way to make money was really feasible.

After that, good ideas one after another appeared one after another like the gush of spring water.

So Zhao Ji picked up his pen and slowly sketched out the page of the Song Dynasty Daily on the rice paper in front of him.

According to Zhao Ji's original idea, the front of the Song Dynasty Daily mainly wrote about the recent policy direction of the Song Dynasty court and domestic news.

If an official is promoted or demoted during this period, it can also be written in the form of a written notice on the front of the Song Dynasty Daily.

As for the reverse side of Da Song Daily, it is very colorful.

On the other side, there can be novels in the form of serials, which can be used to expand the readership of Da Song Daily.

You can also publish some appropriately and offer a reward to help the Song Dynasty government arrest important criminals.

If the country and the people in the Song Dynasty are peaceful, then some announcements about finding relatives or people can be published there.

It was used to facilitate the people in the Song Dynasty to contact relatives and friends who could not be found.

Of course, the release of these news cannot be free, and some money will be charged accordingly to serve as a publishing threshold.

Otherwise, everyone in the Song Dynasty would come to the Song Dynasty Daily to publish news about missing people and relatives.

Then let’s stop running the Song Dynasty Daily.

It would be too much to just publish the news about people looking for people.

If the sales of Da Song Daily are pretty good in the future, then we can add another lottery column to the back of Da Song Daily.

Used to carry the lottery issuance business of the Song Dynasty.

You must know that lottery tickets are really like a cornucopia of existence.

If used well, the daily and monthly income it would bring to the Song Dynasty's treasury would be truly inestimable.

In addition, there is still an empty space on the back of Ruona Dasong Daily.

Then you can also publish some news about the sale of second-hand goods accordingly.

In this way, I believe that more people in the Song Dynasty will like the Song Dynasty Daily.

Zhao Ji, who was sitting on the throne, thought more and more about it, the more he felt that it was really feasible to run Da Song Daily.

But then, another question was placed in front of him.

That is, who should do this?

If people from Cai Jing's faction were allowed to do it, Zhao Ji would be really worried.

Putting aside the personal abilities of that group of people, the corruption alone was extremely exaggerated.

If those people had such a sharp weapon of public opinion in their hands, they would inevitably do some extremely outrageous things.

At that moment, even if Zhao Ji regretted it, it would be useless.

Zhao Ji was pacing around in the study room.

After a while, a person's name popped into my head:

Kong Youdao!

Although the old guy is a bit older, he has always been working in the Ministry of Etiquette.

Growing up, I read a lot of articles such as the Three Books and Five Classics.

The ink in my stomach is quite enough.

If this matter is left to him, a minister of etiquette, he should be able to rest assured.

When Zhao Ji called Kong Youdao and suddenly appointed him to do this.

Kong Youdao was also confused.

Because he really couldn't understand the meaning of the existence of the so-called Da Song Daily.

In Kong Youdao's view, no matter how many things are written on that small piece of paper, the audience will always be limited.

If you work hard for more than ten days, you can only sell a few dozen copies in the end.

That doesn't mean much at all.

But when Zhao Ji faced Kong Youdao's various questions, he really didn't explain that much to him.

Just say it bluntly:

"Kong Aiqing, you don't have to worry about those things."

"You only need to follow the theme of my content, find a group of craftsmen, and let them use movable type printing to print out all the content on my page, and then sell it in large quantities in the capital."

"Let's first use the capital as a sales test point to see what kind of reaction the people of the Song Dynasty in the capital will have after buying the Song Dynasty Daily."

"If the response from the people is good, then we will rush to print more."

"The common people in the capital like Da Song Daily very much after buying it."

"Then we will expand the sales points of Song Dynasty Daily to the entire Song Dynasty."

"In this case, the number of daily sales will be extremely considerable."

Kong Youdao saw that Zhao Ji was so sure of the so-called Da Song Daily, so he didn't dare to question it any more.

However, in terms of some more important details, he had to ask:

"Guan Jia, what price should be set for each copy of the Song Dynasty Daily?"

"After all, if the price is set too high, then ordinary people will definitely not be able to afford it."

“If the setting is too low, you may not even be able to make back the cost of the ink and extra paper used during printing.”

“Wouldn’t this mean losing money every day?”

Zhao Ji nodded slowly:

"What Kong Aiqing said is true, then let's settle one tael of silver per share."

"I wonder what Kong Aiqing thinks?"

Kong Youdao was stunned for a moment, then shook his head frequently:

"It's an official's job. One tael of silver a share. I think it's not appropriate to take it seriously."

"After all, in our Song Dynasty, an ordinary citizen's home can only spend more than two taels of silver per month."

"If the price of the Song Dynasty Daily was suddenly set at one tael of silver per piece."

"I'm afraid many people in the Song Dynasty are reluctant to buy it."

"If this is the case, wouldn't it go against the official's original intention when selling Da Song Daily?"