Coach, I want to play football!

At the same time, Ye Qi also took the time to look at the operation of the Xiling brand during this period, and the results can only be said to be neither good nor popular.

There were no big mistakes, and of course there was no big success.

Although it was the first shot at Milan Fashion Week, it also left a deep impression on many sports stars.

But Ye Qi still ignored one thing.

That is, the design of Xiling is very Chinese, which is of course an advantage to some extent. But the problem now is that it’s not daily enough!

After all, Hanfu and ethnic costumes are relatively niche cultures in China, so how can they expect to become popular in Europe and the United States?

Among all products, the best-selling one is a women's bag, which is decorated with Chinese phoenix patterns and auspicious clouds.

It looks not only Chinese style but also bright. At the same time, it is relatively useless. It does not necessarily have to be matched with Chinese clothes, it can be matched with everyday clothes.

This opened up Ye Qi's thinking.

"You mean, we walk on two legs. The first one is still the traditional Chinese clothing with strong elements, and the other one is daily clothing with Chinese elements?"

At the other end of the video, Xiling CEO Jiang Wan was thinking carefully, and with him at the same time was chief designer Guo Bei.

Because the two of them are currently at Huaxia's headquarters, they can only conduct video conferences.

Well...it's now past eleven o'clock in the evening Chinese time, which means the two of them must be working overtime.

Ye Qi nodded, "That's right. After all, we mainly deal with the European and American markets, so we need some designed clothing that European and American customers can use on a daily basis."

"For example, our best-selling bag in Europe and the United States?"

As the CEO of a fashionable luxury brand, Jiang Wan's IQ and strategic vision must be no problem. Before, he was only restricted by Article 1.

And Ye Qi's reminder undoubtedly woke him up.

"I understand, although our target is some stars, celebrities and rich people, at the very least we have to let them wear it on various occasions. Only in this way can we have more sales and spread awareness!"

Ye Qi was very satisfied with Jiang Wan's answer. Only if the husband survives can he cut leeks!

Ye Qi nodded: "So we will focus on this type of bags, belts and other accessories, and then clothing. After all, "cure all diseases"!"

Regarding this point, not only Jiang Wan understood it, but Guo Bei also understood it. As a woman, she naturally likes bags. There are many bags of various luxury brands in her home wardrobe.

"After becoming bigger and stronger and creating greater glory, we can even make perfumes, cosmetics, etc. We will do whatever those well-known European luxury brands do."

"In the future, we can even go public like LVMH Group and acquire other well-known luxury brands!"

"As for marketing, your marketing team must be professional. But I have an idea..."

"We can cooperate with European and American celebrities without the hassle of endorsements. We give them a large number of bags, and we only need them to carry our bags when they accept media interviews, major presidential events, and go out on the street."

In fact, Guo Bei has already used this point in China by using his own connections. Some popular female stars usually carry Xiling bags when going out. At the same time, several of Guo Bei's former celebrity clients also wore Xiling clothes on the red carpet.

Coupled with the residual heat of Milan Fashion Week, Xiling is actually quite popular in China.

This is of course not what Ye Qi wants to see. He wants to represent Chinese luxury goods in cutting European and American leeks, so this aspect needs to be promoted in Europe and the United States.

"Boss... the idea is a good one, but the money..." Jiang Wan said awkwardly.

Of course, luxury goods are a hugely profitable industry, and the profit margins are naturally very impressive. After all, the quality of many European luxury brand bags can be purchased for a few hundred Chinese dollars in Yiwu or Putian, but they can sell for tens of thousands, tens of thousands or even hundreds of thousands in China!

Although Ye Qi also has the attitude of cutting leeks, in fact, Xiling's workmanship and materials are too conscientious compared to these European brands.

Not to mention other things, almost all domestic customers who have bought Xiling brand have bad things to say about Xiling.

Other brands are expensive but of poor quality, and they can only rely on big logos to show their identity. Although Xiling is also expensive, the quality is miles ahead of them.

Moreover, the price of Xiling in China is much better than that in Europe and America.

Although the profit margin is high, Xiling is actually just an emerging brand. Although it has made profits so far, it is not much.

After all, it also costs money to let European and American celebrities wear them. It’s not just that if you send it in, people will promote it for you for free.

Although this price is much lower than endorsement, there are so many celebrities that can't stand it.

If some celebrities really like you, it is naturally good to have "tap water". For example, during this period, many girlfriends and wives of Premier League players often carried Xiling bags out on the street and were photographed by The Sun.

But this is a minority after all.

Ye Qi looked at his cash balance, and there was still close to ten million pounds. Most of this is the commercial expenses of many brands.

After thinking for a while, he said:

"I will inject another four million pounds, plus the company's existing cash. After leaving the cash for daily operations, I will scatter the rest. I don't want to let the children go, but I can't trap the wolf!"

Ye Qi thought for a while and mentioned the names of several celebrities first.

"Jennifer Lawrence, Gal Gadot, Emma Stone, Benny, Holland, etc., as well as some sports stars or fashionistas and supermodels."

Write down Jiang Wan's names, and try to talk as much as you can, and stop talking if you can't reach an agreement...

But I think most celebrities are willing. After all, if you wear clothes or carry a bag and take a few steps in front of the camera, you can earn a lot of money.

The key is to get money quickly and easily. And there is nothing to lose for them, especially when going out on the street. Even the "compete clauses" of brands like LV and Dior are not up to par...

The video conference lasted for two hours before Ye Qi turned off the camera.

Regarding the Xiling brand, I just have some thoughts. The specific implementation later depends on the professional team, and their own ideas may not be particularly correct. This needs to be screened by the team themselves.

After all, I am a layman who provides guidance and is an expert. I can make some suggestions, but if I do it myself, I will probably mess it up, and I don’t have that much time and energy.

After hanging up the phone, Ye Qi transferred four million pounds. He just transferred the money and the Xiling team would take care of the rest of the process.

Looking at the remaining six million pounds, Ye Qi thought about it and decided to leave more than two million pounds in working capital and invest the rest.

After all, players live off their youth. Some stars spend money lavishly and without planning when they can make money, and almost become beggars soon after retiring.

Finally sell houses, luxury cars and even trophies and medals!

Therefore, Ye Qi felt that he could not sit back and take advantage of the situation, so he spent four million pounds to invest.

In this regard, he chose the simplest way, directly contacting the investment department of Barclays Bank, and then handed over the funds to the other party to take care of it. He only had to find a lawyer and financial officer to check the books every once in a while.

Simple and efficient.

As the largest investment bank in the UK, its credibility is naturally guaranteed.

By the way, the Premier League is actually sponsored by Barclays, and its full name is "Barclays English Football Premier League".