Coach, I want to play football!

Elena didn't expect Ye Qi to have such a business acumen. Well... I don't mean to say that he is stupid.

In fact, she knew that Ye Qi was a very smart person, but most of his energy was spent on football.This is his dream and pursuit, and of course, to put it bluntly, it is also the source of his living economy.

Regarding business arrangements, he almost always listens to his own arrangements.As long as it doesn't affect your career, there won't be much of a problem if you don't make dirty money.

Except for the previous acquisition of Eibar, which was made by Ye Qi himself, most of the business was done by himself.

Of course, the acquisition of Eibar has nothing to do with business to some extent.

Now Eibar can basically meet the balance of payments. Unless it is a big move like repairing the stadium, Ye Qi basically does not need to continue to invest. At the worst, it is a huge investment of 200 million pounds at the end of each season.

Moreover, Eibar has a very small resident population, so it is almost unrealistic to build a new stadium, so there is no need for large investments.

In this case, the savings in Ye Qi's hands are almost just lying in the bank earning interest.

Now Ye Qi has a deposit of 500 million pounds in his hand. This does not include a series of goal bonuses, appearance fees, etc. after the end of the season. These are generally settled at the end of the season.

Therefore, after the end of this season, Ye Qi's personal savings will exceed at least 600 million pounds.

It seems okay to invest such a sum of money?

Besides, I now have a lot of money left in my hand.

Thinking of this, Elena felt that Ye Qi's sudden idea seemed to be okay?

"Then..........do you have any good ideas?"

Building a brand certainly doesn’t mean just having an idea, giving it a brand name, and then writing a ppt and that’s it.

This is not the way of industry, this is the way of fraud industry......

From the brand, clothing design, materials, factory production, post-operation, marketing, etc., these are all areas that need to be followed up.

"Today's luxury brands are all Western, and most of them have Western design ideas. So we can make brands based on Chinese traditional cultural design ideas."

"If you want to say that the clothes are ready, we can directly design them into improved versions of Hanfu or other Chinese ethnic costumes that are convenient for everyone to wear daily. Then we invite Chinese designers who pay attention to traditional cultural design."

"In order to make it easier for everyone to wear, the pattern can be conceptualized. But the materials and craftsmanship must be exquisite, such as Shu embroidery, Su embroidery, and Kesi silk craftsmanship."

"Most high-volume styles are produced in factories, but for some top series we invite domestic handcraft masters to make them. What we pursue is uniqueness."

"Although we have to cut leeks, we also need to make the leeks feel like they are worth the money."

Elena: “…………..”

"Just tell me, have you thought about this idea for a long time?"

Elena didn't quite believe that Ye Qi could think so much in just over half an hour. Although she had never heard of tapestry or Sichuan embroidery, it was not cheap to hear.

"That's what I just thought about. After all, all luxury brands nowadays are from the West. To be honest, most of them have no design aesthetics at all. The materials used are very simple. They basically just sell brands. logo."

The more Ye Qi thought about it, the more excited she became: "It's time for these Western country bumpkins to see the beauty of China. China's traditional clothing is a serious luxury product!"

Ye Qi is really right about this, because the materials and production techniques are different.Authentic Hanfu is actually very expensive, even if the materials used are actually improved versions.

What’s not cheap here is not only the price, but also the cost!

For example, some traditional Miao style jewelry and clothes are made of sterling silver.For example, tapestry, some tapestry uses gold wire!

Compared with these, the gallops and donkeys are so weak!

Elena has been to China and has also seen some Hanfu enthusiasts wearing some traditional costumes shopping on the streets.

To be honest, she thought those clothes were really beautiful.If it were you, I'd probably be willing to buy it.

Ye Qi is naturally not talking about replicating traditional Hanfu, but making an improved version, or clothing with traditional Chinese aesthetic design.

Of course, these are not his specialties.His major is playing football, he proposes his own general direction, and the rest is a matter of designers and executors.

What was a romantic dinner to celebrate a birthday was suddenly turned into a "business ideation meeting" by Ye Qi...

The two went back in the evening, and Ye Qi took advantage of the fresh energy to write down his thoughts.

Just writing a ppt is definitely a scam, but it will not count if you implement it after writing it.

Lan Yuqiang is still celebrating the festival in China, and he has nothing to do and plans to come out after the Lantern Festival on the fifteenth day of the first lunar month.

Ye Qi gave him a call and told him not to come to Europe for the time being and to quickly help him set up the framework in China.

The design headquarters is in Suzhou, after all, Su embroidery and Kesi silk craftsmanship are used.Naturally, there are design inspirations in Jiangnan, and it is also convenient for designers to search for information and find craftsmen.

The factory is headquartered in Minjiang Province. After all, Minjiang in China is a powerhouse for the clothing and shoe industry, with a complete industrial chain of raw materials, logistics, and even factories and workers.

Ye Qi had already thought of the brand name and decided to call it "Xiling".This name sounds a bit strange, and most people probably wrote it wrong. Should it be Lanling?

In fact, Ye Qi has an idea. Legend has it that the origin of Chinese clothes was invented by Luozu, the wife of the Yellow Emperor, and Luozu came from the Xiling Kingdom in ancient times.

"Historical Records" records that the Yellow Emperor married Luozu, the daughter of the Xiling clan, as his wife, "Luozu was the first silkworm".

As we all know, the earliest clothes in China were made from silk.

According to the "Book of Sui·Etiquette" records: The ancestor of Zunluo in the Northern Zhou Dynasty was silkworm.

"Tongjian Waiji" also records: Luozu, the daughter of the Xiling family, was the emperor's concubine. She began to teach the people how to raise silkworms and cure silk cocoons for clothing.

"History of the Road" records: Fuxi transformed silkworms, and Emperor Leizu, the daughter of the Xiling clan, became his concubine. She began to teach the people how to raise silkworms and cured silk cocoons for clothing.

Therefore, Ye Qixiang's brand name, "Xiling", comes from Luozu, the daughter of Xiling here.

The black characters on the white paper are based on Xiaozhuan font, with some artistic design "Xiling" as the logo.

Why is it based on Xiaozhuan and not other fonts?For example, the muscles and bones or the beautiful thin gold body?

Because after Qin Shihuang swept away Liuhe, the books and the cars were on the same track.The writing here begins with Xiaozhuan.

Well...it's time for these "barbarians" to see the power of Chinese tradition!

Lan Yuqiang has a life of running around. Even if he becomes a partner of Elena's agency, he has to help Ye Qi run errands.

The tasks of recruiting troops, acquiring factories, recruiting designers, and master craftsmen such as Shu embroidery and tapestry fell on his head.

However, for the company's chief operating officer and chief designer, Ye Qi had to interview in person.Because he wants to see if his ideas are compatible with the other person's. If the differences in ideas are relatively large, it obviously won't work.

After all, before he retired, he would definitely focus on playing football, and the CEO would be responsible for all matters.